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How Facebook Mobile App Marketers Can Get a Boost After the Holidays

‘Tis the season for mobile app marketers. With smartphones and tablets on the top of everyone’s gift list, now is the time for app developers to capture lots of new users. During Q4 twice as many apps are downloaded than in a regular quarter. And most of the downloads occur in December. Last year, December was a record-breaking month for iOS app downloads with more than two billion downloads, undoubtedly fueled by holiday device sales. With the influx of new […]

Facebook Adds Video To Its Mobile App Ads, Aims To Boost Downloads

Facebook has added video and CPA bidding to its mobile app ads (formerly known as mobile app install ads) to help mobile app marketers boost downloads. Facebook’s video ads have proven to be an effective way to drive engagement in the News Feed. A Nanigans case study with a leading gaming developer revealed that ads in the mobile News feed delivered an 8% click through rate (CTR) and a 77% play rate.  The results underscore how powerful video is to […]