Tag : mobile app installs

Featured Image Lyft Twitter MAI - Twitter Ads Mobile App Installs

4 Brands Using Twitter Ads To Boost App and Mobile Game Installs

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. With over 80% of users accessing the site via mobile devices, Twitter is the perfect platform for app marketers to acquire new installs and loyal users in just a few clicks. Even better, research indicates that Twitter users engage 24% more with apps than the average smartphone owner. Advertising on Twitter isn’t just a smart way to gain app or mobile game downloads; […]

3 App Marketing Tips From The Developer of Trivia Crack

Etermax founder and CEO Max Cavazzani certainly knows a thing or two about building and marketing successful apps. After all, his company’s app Trivia Crack has been one of the most popular in app stores, shattering records by holding the number one position for 60 consecutive days. So how can app developers create their own global sensation? Cavazzani offered recommendations in a recent webinar with App Annie. Here’s his advice for app developers and marketers hoping for runaway success: 1. […]

Featured Image - Post-Christmas Mobile Apps Marketing

What Does Christmas Mean For Mobile App Marketers?

For many brick-and-mortar retail companies, the shopping frenzy usually winds down after the holiday season ends. But for ecommerce and gaming companies with mobile apps, the potential for new revenue is just heating up. From Christmas Day onward, mobile app advertisers have a tremendous opportunity: Increased Mobile Device Activation Means More App Downloads If the 2014 holiday season was any indication, new mobile devices will be a popular gift this year, which bodes very well for app developers. According to […]

Featured Image - MAI Instagram Examples

5 Instagram App Install Ad Examples and What They Teach Mobile Marketers

Instagram is primarily viewed on mobile devices, which means it’s the perfect advertising location for companies looking to drive installs of their apps. Instagram’s Mobile App Install (MAI) ads are an ideal format because they let users download an app with just a couple clicks. If you need some inspiration as you create your own MAI campaigns on Instagram, here are just a few companies that are grabbing attention and gaining downloads through clever ad creative: SimCity BuildIt Though you […]

3 Key Takeaways From eMarketer’s 2015 App Marketing Report

The demand for apps is booming, and with that growth comes a rapidly evolving market. eMarketer’s latest report, “App Marketing 2015: Fighting for Downloads and Attention in a Crowded Market,” highlights these changes while exploring ways that app developers can stand out. As today’s 199.5 million smartphone and tablet app users become 223.9 million by 2018, marketers should be prepared. Read on for a summary of key findings and takeaways to help your app get noticed, downloaded and used. Specific […]