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Tag : mobile app installs

Action! How to Choose the Video Ad That’s Right for You

Thanks to the viral phenomenon of the ALS Ice Bucket Challenge, your Facebook News Feed has likely been full of endlessly engaging video content over the past couple months. But everyday activists aren’t the only ones taking advantage of this medium to inspire action; marketers have been experimenting with video ads too. Fast Forward on Video Ad Potential eMarketer projects that digital video ad spending in the US will steadily increase over the next several years, reaching $12.27 billion (or […]

An eCommerce Site Drives More than 88,700 Registrations in Under a Month

Nanigans is privileged to work with highly technical teams who are dedicated to meeting their performance goals. When an eCommerce client comes to us with monthly, quarterly, or yearly goals we pride ourselves on rising to the challenge and partnering with the client to meet and hopefully exceed their expectations. An eCommerce company not scaling their customer base will have a short shelf life, which is why acquiring new customers via registrations is crucial for growth and increasing profit margins. […]

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How Facebook Mobile App Marketers Can Get a Boost After the Holidays

‘Tis the season for mobile app marketers. With smartphones and tablets on the top of everyone’s gift list, now is the time for app developers to capture lots of new users. During Q4 twice as many apps are downloaded than in a regular quarter. And most of the downloads occur in December. Last year, December was a record-breaking month for iOS app downloads with more than two billion downloads, undoubtedly fueled by holiday device sales. With the influx of new […]

Facebook Adds Video To Its Mobile App Ads, Aims To Boost Downloads

Facebook has added video and CPA bidding to its mobile app ads (formerly known as mobile app install ads) to help mobile app marketers boost downloads. Facebook’s video ads have proven to be an effective way to drive engagement in the News Feed. A Nanigans case study with a leading gaming developer revealed that ads in the mobile News feed delivered an 8% click through rate (CTR) and a 77% play rate.  The results underscore how powerful video is to […]