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Tag : mobile game

How Playdemic and Nanigans Teamed Up for a Smash Hit Global Game Launch on Facebook

To win in the highly competitive mobile game industry, Playdemic knows that developing top-notch titles that players love often just isn’t enough. The most successful game makers pair innovative titles with a sophisticated approach to user acquisition and monetization—with Facebook advertising at the core. Playdemic, one of Europe’s leading mobile game companies, has used Nanigans advertising automation for years. Prior to launching the hit game Golf Clash, they experimented with competing solutions on the market. What did they discover? No […]

Mobile Game Advertising Benchmarks: A Cheat Sheet for Winning the Holidays on Facebook [Report]

Which gifts often top the holiday wish lists of today’s modern consumers? New smartphones and tablets. With so many new devices being unwrapped during the holiday season, there’s a massive growth opportunity for mobile developers in one of the world’s most popular app categories: games. Throughout the year, the largest and most successful mobile game developers rely on Facebook advertising as a critical engine of business growth. But during the holidays, retailers tend to dominate the Facebook marketplace, driving up […]

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Playing to Win: 3 Scaling Strategies For Mobile Game Advertisers

When it comes to mobile games, user acquisition is a constantly moving target. Advertising campaigns that perform well now may drop off in conversions a couple weeks later, and there’s always another title waiting in the wings to claim your hard-earned installers. Scaling social advertising campaigns to reach new audiences is an essential strategy for mobile game companies who want to take their latest launch to the next level — or keep an older title relevant. Following these three steps […]

The Playbook: How To Launch a Global Mobile Game Campaign

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. We all know people who are addicted to Candy Crush and Slotomania. How did those games become so successful? In this episode of The Playbook, Erik walks through the 3 stages of a global mobile game campaign (acquisition, monetization, and retargeting), […]