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Tag : Mobile gaming

How Does Your Facebook Advertising Performance Stack Up?

How does your Facebook advertising campaign performance compare to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. These stats from our Q2 2016 Facebook Advertising Benchmark Report – based on Facebook® ad impressions on Unpublished page post ads, mobile app install ads, domain ads, and dynamic ads delivered by direct response advertisers at ecommerce, gaming, and other Internet and mobile […]

How to Build Twitter Ad Creative That Converts [Free Guide]

It takes more than 140 characters to list the powerful benefits of Twitter advertising. With over 310 million monthly active users (82% of whom are actively accessing the site on mobile devices), and a real-time feel, the social platform is where the Internet turns to follow and chat about the hot topics of the day. Not only is Twitter a destination for entertainment and news; it’s also home to innovative new features like Moments and livestream. In fact, Twitter’s reach is […]

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5 More Instagram Ad Creative Best Practices For Digital Marketers

Instagram is a visually-focused platform, so the bar for creative is high. Aside from Instagram’s own creative recommendations, other best practices are beginning to emerge as this young advertising platform grows up. In September of 2015 we released our first set of suggestions for optimizing the look and feel of Instagram campaigns; that article went on to become our most popular blog post of the year. To provide advertisers with more tips on attracting clicks and driving revenue, we’ve compiled […]

IGG Hits ROI Goals for Lords Mobile Game Launch While Scaling Ad Spend 80X [Case Study]

I Got Games, or IGG, is a renowned developer and publisher of online games across mobile, PC, and browser platforms. 300 million people worldwide have played IGG’s games, from arcade and action genre games like Castle Clash to strategy games like Clash of Desert. While the company is well known in Asia, IGG has gained notoriety globally in recent years by extending its chart-topping games to more players worldwide and localizing titles in fifteen different languages. Setting a New Game […]

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How To Drive Mobile Game Downloads With Mobile App Install Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. With 77% of US smartphone users projected to actively play games on their mobile devices by 2020, the growth potential for game advertisers is massive. To profitably scale a game’s user base of engaged (and monetizing) players, advertisers have a slew of compelling app install ad units at their disposal. Gaming mobile app developers using Nanigans advertising software have been […]