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Tag : Mobile gaming

Facebook Mobile App Install Ads Demonstrate 16% Lower CPI Using Video vs. Images for Gaming Advertisers [Study]

Mobile App Install (MAI) ads are often one of the most effective ad unit options for mobile gaming companies advertising on Facebook. Initially only supporting images, Facebook has now rolled out support for video—a content feature that has already driven higher CTRs for some Nanigans clients. Like their image-based counterpart, MAI ads using a video asset also incorporate a great deal of functionality in terms of managing ad reach and viewability. But the question for advertisers is whether video is […]

Direct Response: Social Media Advertising’s ROI Engine

This article originally appeared on Social Media Today.According to eMarketer, US digital ad spend will approach $60 billion by the end of this year, with retail and financial services leading the charge in mobile advertising. It’s clear we’ve come a long way from traditional tactics. Performance marketers have observed a shift in consumer time spent online, cutting budgets from print media and radio and increasing search and social investments in an effort to be where their customers are. Even television […]

Scopely’s Proven Playbook for Unbeatable Mobile Game Advertising

Regardless of team size or genre, most mobile gaming companies will go through the same three stages when launching a title—from burst campaigns to monetization to a focus on user retention. For app developers with in-house advertising teams, hitting targets consistently throughout these three phases depends on access to advertising automation software that is flexible enough to accommodate goal pivots and robust enough to provide the integration necessary for performance analysis and optimization. Since July 2014, touchscreen entertainment brand Scopely […]

Mobile Gaming Studies: The Past, Present and Future In 9 Charts

Mobile game developers have a ton of information coming at them – from daily installs and monthly active users to tutorial completion rate and in-app purchases, keeping track of user behavior can be a full-time job. But pausing to take a high-level look at current trends and future projections is also important for maintaining a competitive advertising edge. To that end, we scraped the web for recent and relevant mobile studies, covering app store downloads, monetization strategy, gaming genres by […]

Audience Override Tables: Advanced Targeting for the In-House Advertiser

We’ve all heard the buzz words – “big data,” “ad tech,” “personalization,” “programmatic,” and “mobile” have been discussed in digital marketing articles and on industry event panels ad nauseum for the past couple of years. Why is everyone so fixated on these terms? Streamlining Campaign Management Just because consumers are spending increasing amounts of time online and on mobile, that doesn’t mean they aren’t still watching TV or using desktop. In 2015, advertisers have a ton of channels to monitor […]

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