Tag : Mobile gaming

Instagram Advertising: The Performance Marketer’s Guide to Finding and Scaling Success [eBook]

Instagram has been growing in popularity for years, but its potential as a powerful revenue driver for digital advertisers has only just begun. Since Instagram  first opened its doors to advertisers by unlocking programmatic access to its ad solutions, marketers have been eager to master the visually- based platform. Why? With an audience of 400 million monthly active users that has doubled in size since 2014, Instagram is one of the world’s largest mobile advertising platforms, second only to its […]

Pocket Gems Surfaces Winning Ad Creative On Facebook And Scales Mobile Campaign 500% With Nanigans [Case Study]

The Benefits of Keeping It Fresh Pocket Gems debuted its “Choose Your Own Story” mobile game, Episode, in 2014, presenting players with thousands of animated stories where their choices matter. In order to keep user activity steady over time, Pocket Gems has leveraged its in-house creative team to invent and design fresh image concepts and videos. When the game developer launched a mobile app install ad campaign featuring a specific image creative for a new Episode theme, performance exploded on […]

Facebook Carousel Ads: Creative Ways to Attract and Convert Customers [Guide]

One of Facebook’s newest ad units is also one of its most versatile. With Carousel Ads, direct response advertisers have extra space to get creative, and there are many fantastic examples of brands taking full advantage of the opportunity. In Q3 2015 alone, advertisers using Nanigans software increased spend on Carousel Ads faster than any other ad type—spend rose 55% in just one quarter. When marketers invest time in building compelling interactive ads, engagement increases and greater return on ad spend […]

The Global Gaming Market: Drivers of Growth and Mobile Advertiser Opportunities

It’s natural for mobile gaming companies to be head down in planning and budgeting user acquisition and LTV efforts for the next quarter or two, but keeping an eye on the bigger picture can also be important strategically. According to NewZoo’s 11-page Casual Games Sector Report, by 2017 the global games market will be worth more than $100 billion (compared to $75.5 billion in 2013). What are the factors shaping this rapid growth, and what do mobile app developers need […]

Mobile Gaming in the News: ChinaJoy, Tokyo Game Show & More

Read any gaming publication today, and it’s clear that the games industry is undergoing massive changes. Who’s playing games, and how they’re playing them, is evolving. As the industry mobilizes for mobile, it’s also seeing gamer demographics shift. To help app developers figure out what these changes mean, we’ve compiled and summarized some of the major mobile gaming stories that have been making headlines the last few months. Read on to learn about the state of gaming today. Pew Research […]