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Tag : Mobile gaming

Featured Image - Getting Creative With Facebook And Instagram Video Advertising [Webinar]

Getting Creative With Facebook And Instagram Video Advertising [Webinar]

Video’s rise to dominance comes as no surprise to those keeping an eye on the latest trends in social media and consumer behavior. Major markets like the United States and China are expected to dedicate billions in ad spend for video in the upcoming years. Why? This dynamic format is perfectly suited to capture people’s attention on mobile, tell a quick and compelling message, and inspire viewers to take action. Whether that’s making a purchase from your mobile website or downloading your latest app, video […]

Facebook advertising benchmark report q1 2016 slideshare

Q1 2016 Global Facebook Advertising Benchmark Infographic

In a recent earnings call with investors, Facebook reported that its ad revenue in Q1 2016 grew by 57% to an astonishing $5.2 billion. Rising ad spend in mobile video and higher returns for retailers are just a few key trends driving monster growth in Facebook advertising this year. Where are Nanigans customers spending their 2016 digital marketing budgets, and what ad units are driving the most ROI? Get the inside scoop from our latest infographic: Want a 360 degree view […]

Elex Mobile Game Growth Surges 12X with Nanigans and Facebook Ads [Case Study]

Elex is a leading mobile game developer in China, and has made large-scale Facebook advertising a core strategy for growing revenues and expanding its loyal customer base. Elex’s top game, Clash of Kings, has consistently ranked among Google Play’s top five games by daily revenue in more than 80 countries around the world. To replicate the success of Clash of Kings with its new Magic Rush mobile game, Elex chose to use Nanigans advertising automation software to dramatically grow the […]

Featured Image - Twitter Video Ads

5 Winning Twitter Video Ads That Drive Clicks, Installs (And Revenue)

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Video is a powerful force on Twitter. According to the site, 82% of users watch video content on Twitter. Because video is already a popular medium on the platform, it makes sense for advertisers to harness that affinity to attract views, clicks and downstream actions on campaigns. How are lead generation, mobile gaming and ecommerce companies using Twitter video ads […]

F8 2016: Here’s What You Missed

Facebook’s  F8 conference has become an important window into the social giant’s advertising and stack-building strategy. Last March at F8, important updates to Facebook Messenger, LiveRail, and Parse were unveiled to developers from around the world. The 2016 edition of F8 was held once again at Fort Mason in San Francisco, spanning April 12th and 13th. If you were unable to attend the two-day event, here are some on-the-scene snapshots: Tuesday Keynote New Developments Facebook Live (live video for live events) Messenger  - instant, persists […]