Menu

Tag : Mobile gaming

IGG Hits ROI Goals for Lords Mobile Game Launch While Scaling Ad Spend 80X [Case Study]

I Got Games, or IGG, is a renowned developer and publisher of online games across mobile, PC, and browser platforms. 300 million people worldwide have played IGG’s games, from arcade and action genre games like Castle Clash to strategy games like Clash of Desert. While the company is well known in Asia, IGG has gained notoriety globally in recent years by extending its chart-topping games to more players worldwide and localizing titles in fifteen different languages. Setting a New Game […]

featured image - MAI for Gaming

How To Drive Mobile Game Downloads With Mobile App Install Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. With 77% of US smartphone users projected to actively play games on their mobile devices by 2020, the growth potential for game advertisers is massive. To profitably scale a game’s user base of engaged (and monetizing) players, advertisers have a slew of compelling app install ad units at their disposal. Gaming mobile app developers using Nanigans advertising software have been […]

Featured Image - Getting Creative With Facebook And Instagram Video Advertising [Webinar]

Getting Creative With Facebook And Instagram Video Advertising [Webinar]

Video’s rise to dominance comes as no surprise to those keeping an eye on the latest trends in social media and consumer behavior. Major markets like the United States and China are expected to dedicate billions in ad spend for video in the upcoming years. Why? This dynamic format is perfectly suited to capture people’s attention on mobile, tell a quick and compelling message, and inspire viewers to take action. Whether that’s making a purchase from your mobile website or downloading your latest app, video […]

Facebook advertising benchmark report q1 2016 slideshare

Q1 2016 Global Facebook Advertising Benchmark Infographic

In a recent earnings call with investors, Facebook reported that its ad revenue in Q1 2016 grew by 57% to an astonishing $5.2 billion. Rising ad spend in mobile video and higher returns for retailers are just a few key trends driving monster growth in Facebook advertising this year. Where are Nanigans customers spending their 2016 digital marketing budgets, and what ad units are driving the most ROI? Get the inside scoop from our latest infographic: Want a 360 degree view […]

Elex Mobile Game Growth Surges 12X with Nanigans and Facebook Ads [Case Study]

Elex is a leading mobile game developer in China, and has made large-scale Facebook advertising a core strategy for growing revenues and expanding its loyal customer base. Elex’s top game, Clash of Kings, has consistently ranked among Google Play’s top five games by daily revenue in more than 80 countries around the world. To replicate the success of Clash of Kings with its new Magic Rush mobile game, Elex chose to use Nanigans advertising automation software to dramatically grow the […]