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Tag : Mobile gaming

What eMarketer’s Digital Ad Spend Benchmarks Mean For Travel, eCommerce & Game Advertisers

This year, eMarketer’s industry ad spend report series has been updated to reflect growing trends in the digital landscape. Their third annual report now breaks out mobile ad spend vs. desktop, and industry spend by objective (DR vs. branding) across ten industries. As this series is based on agency, brand and digital ad publisher feedback from over 75 sources — and US industries are pouring $50 billion into digital advertising in 2014, with eCommerce leading the pack — we see […]

Mobile App Install Ads: Best Practices By Game Genre (Plus Some Extras)

It’s an exciting time to work in the app world. Mobile use is through the roof, smartphones are flying off the shelves and Facebook just put a stake in the ground when it comes to supporting developers. At Nanigans, we are are helping to sustain the momentum by giving gaming teams the tools they need to run successful launch and re-engagement ad campaigns. As any developer can tell you, user acquisition is the primary focus once a game has shipped. […]

3 Major Developments to Come Out of Facebook’s f8 Conference

Mark Zuckerberg took the stage yesterday and immediately announced that this was going to be a different kind of f8. Rather than focusing on dazzling new Facebook features, the company is now focused on stability and encouraging community growth — encompassing users, advertisers and developers. As Facebook continues to grow its audience and network of advertisers, scale becomes even more of a central focus. Some basic takeaways from his presentation: Facebook has helped process $3B+ in payments, with 59% of […]

VentureBeat Takes a Deep Dive Into Mobile Game Monetization

In Q4 of 2013, Google Play games revenue grew 4X and iOS games revenue grew 2X year over year. The mobile games industry appears to be booming, but only a small percentage of app developers dominate a large piece of the pie. As part of an investigation into what separates smaller, less lucrative developers from the big players in the app world, our friends over at VentureBeat recently conducted a study of 176 global game developers. Among them, they have […]

Facebook Mobile Advertising Case Study: Wooga’s Diamond Dash

Facebook recently published a case study featuring Wooga‘s success leveraging our Facebook ad optimization platform, Ad Engine, to increase mobile app installs. Headquartered in Berlin, Wooga is the world’s third largest social game developer. Among its popular social game titles is Diamond Dash, a colorful jewel blitz game that challenges players to match three or more of the same colored gems in under 60 seconds. The higher the score you achieve, the additional lives, game secrets and magical powers you unlock. […]