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Tag : Mobile gaming

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Why Mobile App Advertisers Need to Think Beyond the Install

For mobile app advertisers, the story doesn’t end after users hit the “install” button on an ad. Data-driven advertisers need to know what happens long after the install, and how their ad spend results in in-app revenue generating activity. Insights gleaned from actions within your app can help help you find more valuable customers, retain the users that you already have, better attribute value in your marketing mix, and ultimately accelerate growth at scale. The key to this knowledge lies […]

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Mobile Game Advertising Benchmarks: A Cheatsheet For Winning The Holidays [SlideShare]

New smartphones and tablets are at the top of many gift lists this holiday season. With so many new devices being unwrapped in just a few weeks, there’s a massive growth opportunity for mobile developers in one of the world’s most popular app categories: games. Throughout the year, the largest and most successful game developers rely on Facebook advertising as a critical engine of business growth. But during Q4, retailers tend to dominate the Facebook marketplace, driving up competition and […]

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Q3 2016 Facebook Advertising Benchmark Report [SlideShare]

Growing the revenue impact of direct response ad campaigns on Facebook requires digital talent, a fine-tuned strategy, and keeping pace with an ever-changing marketing landscape. In Q3 2016, Facebook advertisers achieved higher returns as growth surged in Audience Network, mobile and video ad adoption. How did Facebook performance trends in Q3 compare to the rest of 2016, and how are mobile gaming and ecommerce advertisers benefiting from new opportunities to reach and acquire new customers? Find out in the SlideShare […]

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4 Critical Tactics That Helped Facebook Advertisers Achieve Growth In Q3 2016

Q3 2016 was an outstanding quarter for Facebook advertisers. The top 20 ecommerce and mobile game advertisers using Nanigans ad automation software continued to see higher returns on ad spend at scale. Here are the four advertising tools and strategies that helped them achieve these impressive results. 1. Increase Ad Spend As ROI Rises Nanigans software has helped direct response marketers generate revenue from their advertising campaigns, prompting increased investment in Facebook advertising budgets. For the 20 highest-spending ecommerce and […]

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Top Score: High-Value User Acquisition For Mobile Game Advertisers

For advertising teams at mobile game developers, user acquisition is often the name of the game — but not just any new download will do. The long-term success of a title is dependent on attracting high-value users who will continually engage with your mobile app, making in-game purchases and generating revenue for your company over time. How can you optimize your ad campaigns to draw in and retain these most valuable players? Here’s how advertising automation software like Nanigans can […]