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Tag : Mobile gaming

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The Performance Marketer’s Guide to Scaling Growth with Mobile App Install Ads [SlideShare]

App use is more popular than ever, with 98% of US mobile users ages 14 and older installing at least one app this year. However, the mobile app marketplace is also crowded and competitive, and marketers need to employ next level advertising techniques in order to stand out from the crowd. Social sites like Facebook, Instagram and Twitter are a central piece of customer acquision strategy for advertisers in verticals like mobile games and retail. Learn how to use these […]

Creative Tips to Help Mobile Game Advertisers Win the Holiday Season

With millions of people unwrapping new mobile devices during the holiday season, the time is ripe for mobile game marketers to get their game downloaded by valuable new users. While marketplace competition among game advertisers may be high during this time of year, a data-driven approach supported by powerful ad creative can result in impressive ROI to finish the year strong. These creative best practices will help you craft compelling ad creative that not only catches the attention of new […]

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How Top Game Advertisers Launch, Measure, and Scale Campaigns with Nanigans

When the name of the game is growth, in-house advertising teams must arm themselves with the right tools for the job. Growing your mobile game’s user base and scaling ad spend on Facebook can go hand-in-hand when you take a profit-driven approach to user acquisition. There are a million moving pieces to any mobile game ad campaign, but three stages call for expert strategy and sophisticated technology: How are some top game developers approaching launching, measuring, and scaling their Facebook […]

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Why Mobile App Advertisers Need to Think Beyond the Install

For mobile app advertisers, the story doesn’t end after users hit the “install” button on an ad. Data-driven advertisers need to know what happens long after the install, and how their ad spend results in in-app revenue generating activity. Insights gleaned from actions within your app can help help you find more valuable customers, retain the users that you already have, better attribute value in your marketing mix, and ultimately accelerate growth at scale. The key to this knowledge lies […]

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Mobile Game Advertising Benchmarks: A Cheatsheet For Winning The Holidays [SlideShare]

New smartphones and tablets are at the top of many gift lists this holiday season. With so many new devices being unwrapped in just a few weeks, there’s a massive growth opportunity for mobile developers in one of the world’s most popular app categories: games. Throughout the year, the largest and most successful game developers rely on Facebook advertising as a critical engine of business growth. But during Q4, retailers tend to dominate the Facebook marketplace, driving up competition and […]