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Tag : Mobile gaming

Understanding How Millennials Shop Online

Who are Millennials? It’s a question everyone’s asking, especially marketers. Defined simply, Millennials (sometimes referred to as Gen Y) are the first generation to come of age in the new millennium. They were born between 1980-2000 and are currently aged 15-35. At 77 million strong, Millennials account for nearly a third of the US population and in 2013 contributed a whopping $1.3 trillion in annual spending to the economy. As the first generation to have Internet access during their formative years, […]

Mobile Gaming After the Holidays: New Devices, New App Downloads

Smartphones were a popular gift this holiday season, no doubt. Prominent KGI analyst Ming-Chi Kuo forecasts that iPhones sales will have reached 71.5 million in Q4 2014 alone. The iPhone 6 is projected to account for 60% of all iPhone sales, at just over 41 million. Flurry analyzed device activations and app installs during the week leading up to (and including) Christmas 2014. Apple products accounted for 51.3% of mobile devices that were activated, with its big screened iPhone 6 as the frontrunner. […]

Top 10 Online Gaming Charts of 2014 [SlideShare]

In 2014, online gaming continued to soar with the help of new devices like tablets and smartphones. The story that dominated mobile in 2014 was the release of the biggest iPhone yet: the 5.5 inch tall iPhone 6 Plus. Once people got over bendgate, they realized that the iPhone 6 is actually great for gaming. With 39.8% of the total US population playing games on their phones last year, gaming apps are becoming household names. Now everyone’s trying to cash in on […]

Online Gaming in the News

Our Q3 2014 Global Facebook Advertising Benchmark Report breaks down the latest trends in Facebook advertising. For gaming companies, CPMs increased 548% year-over-year, compared to a 255% CPM increase for ecommerce companies. Following this upward trend, CTRs increased 298% year-over-year for gaming companies. Despite surging impression costs, engagement continues to rise for gaming companies that leverage Facebook advertising. Click-Through Rates Year-Over-Year for Gaming Companies Apple and Google continue to battle in the mobile gaming space. App Annie recently reported that Google Play had 60% […]

HubSpot Inbound: Applying Content Lessons to Advertising

Within the Boston tech galaxy, HubSpot is a supernova. With plans to raise $100 million in an IPO and a 10,000-person conference under its belt, the inbound marketing company’s star continues to rise. Last week at the Inbound conference, Kiernan Flanagan, HubSpot’s Marketing Director (EMEA), gave a whirlwind presentation titled The Art & Science of Content Promotion, detailing HubSpot’s 3-step process of launching, promoting and repurposing content. While the topic may not seem immediately relevant to social media advertisers, promoting […]