Tag : monetizing mobile games

VentureBeat Takes a Deep Dive Into Mobile Game Monetization

In Q4 of 2013, Google Play games revenue grew 4X and iOS games revenue grew 2X year over year. The mobile games industry appears to be booming, but only a small percentage of app developers dominate a large piece of the pie. As part of an investigation into what separates smaller, less lucrative developers from the big players in the app world, our friends over at VentureBeat recently conducted a study of 176 global game developers. Among them, they have […]

Mobile Gaming Report: Payers, Players, Revenue — And Where Facebook Fits

Our team recently headed to Casual Connect, one of the gaming industry’s premier summits. Woven throughout discussions at the conference was the topic of mobile gaming. An industry that was nearly non-existent three years ago, mobile gaming has not only changed the gaming industry, it’s fueled new opportunities for marketers and advertisers to reach and connect with consumers through an incredibly immersive channel. According to mobile analytics company Flurry, of the 77 minutes consumers spend using mobile apps on their smartphones every day, 31% […]