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Tag : monetizing mobile games

Before User Acquisition: Prep Your Mobile Game For Success

As an automated advertising software company specializing in the gaming vertical, we naturally have a lot of advice to give app developers about how to boost user acquisition and target high-value gamers through social media marketing. It totally makes sense; as the freemium business model continues to soar in popularity, in-app purchases have become crucial to monetization efforts, and as people continue to spend their time on mobile, it’s the obvious place to advertise. However, it’s a lot easier to […]

VentureBeat Takes a Deep Dive Into Mobile Game Monetization

In Q4 of 2013, Google Play games revenue grew 4X and iOS games revenue grew 2X year over year. The mobile games industry appears to be booming, but only a small percentage of app developers dominate a large piece of the pie. As part of an investigation into what separates smaller, less lucrative developers from the big players in the app world, our friends over at VentureBeat recently conducted a study of 176 global game developers. Among them, they have […]

Mobile Gaming Report: Payers, Players, Revenue — And Where Facebook Fits

Our team recently headed to Casual Connect, one of the gaming industry’s premier summits. Woven throughout discussions at the conference was the topic of mobile gaming. An industry that was nearly non-existent three years ago, mobile gaming has not only changed the gaming industry, it’s fueled new opportunities for marketers and advertisers to reach and connect with consumers through an incredibly immersive channel. According to mobile analytics company Flurry, of the 77 minutes consumers spend using mobile apps on their smartphones every day, 31% […]