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Tag : Multichannel marketing

multichannel marketing

Facebook Marketing in a Multi-Device World

Facebook users are increasingly accessing the social network on multiple devices. Facebook conducted a study with international market research firm GfK to inform marketers about the impact of users interacting on desktops, smartphones and tablets. More than 60% of online adults in the US use at least two devices everyday and almost one quarter use three devices. More than 40% of online adults reported starting an activity on one device only to finish it on another. Different devices, different purposes […]

Facebook + TV: Where Does the Advertising Opportunity Lie?

The television was the first screen to enter living rooms, and then came computers, cell phones and smartphones. The age of TV audiences’ sole focus being on the show in front of them is over; now audiences are using their computers, smartphones and watching TV simultaneously. According to a study reported on by Fast Company, 81% of Americans use their smartphone and TV concurrently; what was the most popular activity for smartphone users while watching TV? Social networking. 44% of […]

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Mobile Advertising in a Multichannel World [eBook]

Any marketer will tell you – mobile has changed advertising forever. With over 14,000 different smart devices and tablets, it’s safe to assume that smartphones and tablets are here to stay. Inevitably, where consumers go, advertising follows so if you’re looking to drive conversions, understanding how consumers are interacting with your messaging and content while using their mobile devices is critical. It’s a big topic, but one you can tackle with our latest eBook: “Mobile Advertising in a Multichannel World“. […]