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Tag : Multichannel marketing

5 Elements of a Successful Social Media Ad Campaign

If there’s anything we’ve learned from our Anatomy of a Growth Marketer series, it’s this: Social media ad campaign managers have a lot on their plates. Uploading images and copy is just the tip of the iceberg; what comes after sets the path for ROI — or another failed experiment. What best practices do the brightest in-house advertisers follow on a daily basis? Here’s our comprehensive list: 1. Empathetic Ad Creative Picking the order of list items #1 and #2 […]

Social Media During the Super Bowl: A Second Screen Playbook

This article originally appeared on Social Media Today. Amidst scandalous accusations of deflated footballs (cleverly dubbed #deflategate on social media), the New England Patriots will soon be bound for Glendale, Arizona to compete against the Seattle Seahawks in Super Bowl XLIX. While football fans gear up for game day, big-name brands are putting down some serious dough. How to spend $4 million in less than a minute The stakes have never been higher for television advertisers hoping to reach a […]

Top 5 Advertising Predictions For 2015

Hard as it is to believe, Christmas trees are being glimpsed on curbs, and Easter decorations are making their way to CVS aisles. As we head into another year of customer insights, business intelligence advances and advertising innovation, here’s our top 5 advertising predictions for 2015. 1. In-house moves beyond the innovators Taking online advertising in-house provides an unparalleled glimpse into what drives customer acquisition and re-engagement. In 2014 — a year of heavy digital disruption — agile, innovative businesses […]

5 Myths of In-House Advertising, Debunked

Recently, the Wall Street Journal published an article titled WPP’s Sorrell: In-House Ad Buying is a “Temporary Phenomenon.” In it, the public relations company’s CEO is quoted as telling CMO Today, “Our view is after a year or two it will change. I question whether [ clients ] will be able to apply technology successfully.” While we readily acknowledge that in-house marketing is not for everyone, it’s a far stretch to say that direct ad buying won’t last, or that data-driven […]

multichannel marketing

Facebook Marketing in a Multi-Device World

Facebook users are increasingly accessing the social network on multiple devices. Facebook conducted a study with international market research firm GfK to inform marketers about the impact of users interacting on desktops, smartphones and tablets. More than 60% of online adults in the US use at least two devices everyday and almost one quarter use three devices. More than 40% of online adults reported starting an activity on one device only to finish it on another. Different devices, different purposes […]