Tag : multidevice

Social Media During the Super Bowl: A Second Screen Playbook

This article originally appeared on Social Media Today. Amidst scandalous accusations of deflated footballs (cleverly dubbed #deflategate on social media), the New England Patriots will soon be bound for Glendale, Arizona to compete against the Seattle Seahawks in Super Bowl XLIX. While football fans gear up for game day, big-name brands are putting down some serious dough. How to spend $4 million in less than a minute The stakes have never been higher for television advertisers hoping to reach a […]

Are You Taking Advantage of Facebook’s Cross-Device Tracking Capabilities?

The topic of cross-device tracking was brought up several times during Facebook’s Q3 2014 earnings call last week. COO Sheryl Sandberg referenced the evolution from cookie-based browser tracking on PCs to the challenge of monitoring multichannel, offline/online customer behavior, explaining: “We’re investing in ad tech for a simple reason: Consumers are shifting quickly to mobile and the advertising industry is not keeping up. Today, the average adult in the US spends nearly 25% of their media time on mobile, but […]

Before User Acquisition: Prep Your Mobile Game For Success

As an automated advertising software company specializing in the gaming vertical, we naturally have a lot of advice to give app developers about how to boost user acquisition and target high-value gamers through social media marketing. It totally makes sense; as the freemium business model continues to soar in popularity, in-app purchases have become crucial to monetization efforts, and as people continue to spend their time on mobile, it’s the obvious place to advertise. However, it’s a lot easier to […]

multichannel marketing

Facebook Marketing in a Multi-Device World

Facebook users are increasingly accessing the social network on multiple devices. Facebook conducted a study with international market research firm GfK to inform marketers about the impact of users interacting on desktops, smartphones and tablets. More than 60% of online adults in the US use at least two devices everyday and almost one quarter use three devices. More than 40% of online adults reported starting an activity on one device only to finish it on another. Different devices, different purposes […]