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Tag : Nanigans

Take Your Video Ads to the Next Level with Insider Strategies from Nanigans

The soaring popularity of social video ads is undeniable. With video ad budgets rising 119% from Q4 2015 to Q4 2016, advertisers in every industry are harnessing the power of video to drive awareness, sales, and leads. Whether you’re just starting to explore the potential of video ads or have already made them a key part of your campaigns, Nanigans offers several capabilities that can give your campaigns an extra ROI boost. Take a look at these three strategies that […]

Former Spotify Executive Joins Nanigans as SVP of Marketing

January 25, 2017 – BOSTON, Mass. — Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has appointed Ryan Hoppe as Senior Vice President of Marketing. Previously a Global Head of Product Marketing for Spotify, Ryan brings a deep knowledge of marketing and advertising to Nanigans, which is crucial to the company’s mission to arm performance marketing teams with the best cross-channel advertising software platform. “We’re thrilled to welcome Ryan to Nanigans and our executive team,” […]

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How Nanigans’ Automated Stop Loss Helps Online Advertisers Succeed

Businesses that advertise on social sites like Facebook, Instagram and Twitter have an incredible opportunity to achieve high return on ad spend (ROAS) through powerful targeting to a massive audience. However, to maximize your ad dollars on these sites, you need to be certain that your campaigns are meeting or exceeding your performance goals. How do you keep poor performing ads from draining your digital marketing budget? The answer lies in Nanigans’ Stop Loss feature. What Is Stop Loss? Stop […]

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Nanigans’ Own In-House Advertiser Dishes On Using The Software

At Nanigans, we aren’t simply advocates of in-house advertising – we also practice it. Ryan Kelly manages Nanigans’ own advertising campaigns on social channels like Facebook, Instagram and Twitter. Combining this experience with Nanigans’ advanced tools and capabilities has given him a well-rounded understanding of the best practices that drive clicks, downloads and conversions. W hat strategies and secrets do in-house advertisers need to know in order to take their campaigns to the next level? Here’s what Ryan has to […]

The Ecommerce Advertiser’s Guide to Customer Acquisition and Retention on Facebook [eBook]

Facebook advertising has proven to be a tremendous growth driver for ecommerce marketers looking to scale both customer acquisition and retention efforts. And when these parallel goals are combined with Nanigans advertising automation software, greater scale, efficiency, and profit are suddenly within reach. How can you maximize returns through customer acquisition and retention campaigns on Facebook that work together, not against each other? This guide features expert insights on how to best leverage Facebook and Nanigans to find and retain […]