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Tag : Nanigans

Top 5 Ecommerce Case Studies to Supercharge Your Advertising in 2015

In 2014, Nanigans users set high bars for themselves and their in-house advertising campaigns. From improving yield value, to scaling return on ad spend, to boosting new member registrations, our customers set goals reflecting the unique needs of their online businesses. Without our advertising automation platform, these goals would be considered lofty, but by leveraging Nanigans software, our power users achieved — and exceeded — their objectives. By experimenting with targeting, and ultimately optimizing campaigns, in-house advertisers were able to […]

The Future of Real-Time Bidding is In-House [White Paper]

The International Data Corporation (IDC) projects that over 40% of digital ad inventory will be sold and purchased through RTB by 2017. Mastering RTB, especially mobile RTB, will give you and your company a competitive advantage in the next few years. Related Posts: Passport to Profit: The Massive Mobile Opportunity for Travel Marketers VentureBeat’s Mobile Summit: The Future is Now The Role Social and Mobile Plays in Travel Bookings A Coming of Age Moment For Social Advertising

Nanigans Extends Its Multichannel Advertising Automation Software to Mobile Exchanges; Announces Partnership with MoPub

Global Performance Marketing Leaders Wooga, Joss & Main and More Leverage Multichannel Solution BOSTON, MASS. – (BUSINESS WIRE) – Nanigans, Inc. is extending its market-leading advertising automation software to mobile exchanges – today announcing its partnership with MoPub, the world’s largest exchange for in-app mobile ad inventory. The move offers in-house marketing teams a powerful end-to-end advertising solution to reach people as they move across devices and today’s most valuable social and mobile channels. Extending Nanigans software to MoPub’s exchange is […]

Software as a Service: Not Another Acronym

A lot goes on behind the scenes at a Software as a Service company. On the surface, it could be tempting to think that clients are just handed the keys (aka, a login) and left to figure out what all the pedals and buttons do. Ever since our “shift to SaaS” announcement in AdExchanger, we’ve been hard at work boosting the out-of-the-box usability of our platform and triple-checking that our product aligns with client needs, now and in the future. […]

What is Nanigans?

Last month, Ad Age ran a poll titled “What’s the Worst Name in Ad Tech?” We were honored to be nominated, and disappointed to come in third place. We get “What is Nanigans?” all the time from friends and family. It’s a silly name, true, but also memorable, and not likely to be confused with the “Data,” “Ad” and “Media” names crowding the digital advertising space. While our sense of humor is obvious, we’re also incredibly serious about our software […]