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Tag : Nanigans

Twas the Night Before Christmas, at 60 State Street

With apologies to Clement Moore or to whomever was the original author, that authorship having been recently disputed by persons with nothing better to do. Resemblances to any person, living or dead, although slyly hinted at, are merely co-incidental, since this is a work of some fiction. Twas the night before Christmas, at 60 State Street, The PIs had stopped, Zach was dead on his feet, Our sprints even had a whole built-in day off And Ad Ops had gone […]

Nanigans Appoints MoPub Founder Jim Payne to Its Board of Directors Amid SaaS Business Growth

December 16, 2015 – BOSTON — Nanigans, Inc., the leading provider of advertising automation software for in-house marketers, has appointed Jim Payne to its Board of Directors. Jim brings deep mobile and digital advertising leadership to the Nanigans Board of Directors. This includes his experience as the founder and former Chief Executive of leading mobile advertising exchange MoPub (acquired by Twitter), as Vice President, Exchange at Twitter, and in prior advertising product leadership roles at AdMob (acquired by Google) and […]

Anatomy of a Growth Marketer: Ben Moscatello, Storm8

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Storm8 has quietly become a giant in the world of mobile gaming, with more than 45 free-to-play titles across a variety of genres and over 1 billion downloads. For more than six years, the developer has kept global users entertained and engaged. Popular titles like Candy Blast Mania, Dragon Story and MONOPOLY Bingo! have repeatedly landed the company in the top 100-grossing […]

Nanigans CEO Ric Calvillo Guest On Bloomberg Radio; Discusses Facebook, Marketing Complexity

Last week, Nanigans CEO Ric Calvillo was invited as a guest on Bloomberg Radio‘s The Bloomberg Advantage to discuss the complex world of online advertising and what it’s like to be a Facebook Marketing Partner. The name of the game in business today is marketing, and nowhere is that more apparent than on social platforms like Facebook and Instagram. But as Calvillo pointed out to show host Carol Massar, getting messages across to consumers can sometimes be difficult for companies. Calvillo […]

Anatomy of a Growth Marketer: Matthew Fletcher, Sportsbet

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. The online wagering industry in Australia is seeing massive growth, and Sportsbet is at the forefront. With over 600 employees in Melbourne, Sydney and Darwin, the digital bookmaker is poised to ride the increasing wave of popularity for phone and online gambling. Presently, more than 50% of its betting business comes from mobile phones. What are the components of a truly […]