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Tag : Nanigans

The Statistics of Automated Stop Loss: Part One

In modern advertising automation software, Stop Loss protection is a feature that monitors each individual ad in your campaign, automatically pausing ads that exhibit unacceptable performance. The concept is simple, the benefit is clear. This is a classic example of relying on a computer to do what computers do better than people: apply a logical rule, over and over again, exactly the same way, all day and night, regardless of what’s on TV or whatever your cat Chipper just knocked […]

Audience Override Tables: Advanced Targeting for the In-House Advertiser

We’ve all heard the buzz words – “big data,” “ad tech,” “personalization,” “programmatic,” and “mobile” have been discussed in digital marketing articles and on industry event panels ad nauseum for the past couple of years. Why is everyone so fixated on these terms? Streamlining Campaign Management Just because consumers are spending increasing amounts of time online and on mobile, that doesn’t mean they aren’t still watching TV or using desktop. In 2015, advertisers have a ton of channels to monitor […]

Social Media Advertising in Asia: Challenges and Opportunities

It’s an exciting time to be a digital advertiser. Ad automation software is paving the way for large-scale social media and mobile campaigns, making global scope an achievable goal for online gaming and ecommerce marketing managers looking to increase customer acquisition. As advertisers begin to assess the pros and cons of marketing internationally, having on-the-ground resources is critical. To provide insight into the high-growth Asia Pacific region, we checked in with Julia Zhou, Nanigans Account Director for APAC. 1. What […]

The 5 Most Frequently Searched Queries in Nanigans Software Help Center

The Nanigans help center is a one-stop digital marketing shop, providing customers with on-demand articles and videos covering topics as varied as mobile RTB and data integration. For campaign managers with specific questions, the FAQ section is often a popular destination. Curious about what our most frequently searched questions and features are? Read on. 1. How do I integrate with Nanigans Reporting API? Many customers inquire about how to plug into our reporting API because we offer the ability to […]

Anatomy of a Growth Marketer: Dae Son, DraftKings

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Boston is perhaps best known for its B2B tech and ecommerce offerings, but it may not surprise Red Sox, Patriots or Bruins fans to know that one of the biggest names in the local startup scene is DraftKings, a daily fantasy sports site with more than one million registered players and over $200 million in yearly prize payouts. Founded in 2012, […]