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Tag : Nanigans

What is Nanigans?

Last month, Ad Age ran a poll titled “What’s the Worst Name in Ad Tech?” We were honored to be nominated, and disappointed to come in third place. We get “What is Nanigans?” all the time from friends and family. It’s a silly name, true, but also memorable, and not likely to be confused with the “Data,” “Ad” and “Media” names crowding the digital advertising space. While our sense of humor is obvious, we’re also incredibly serious about our software […]

Nanigans Review: 40% Lower CPAs, 76% Time Savings

Blue Mango Interactive — named as one of 2013′s best managed companies of medium and large enterprises in the Netherlands by Deloitte  – recently reviewed Nanigans, comparing our advertising automation platform, Ad Engine, to Facebook’s Power Editor. Author Dirk de Klein, Online Marketer at Blue Mango cited data points around how our tool drastically dropped CPAs month over month and delivered significant time savings in the process. Review: Nanigans Facebook advertising tool Setting up a large social advertising campaign with a wide range of […]

The Biggest Disruption in Ad Tech

This spring when we announced Nanigans commitment to SaaS, VentureBeat’s John Koetsier reached out inquiring about a comment our co-founder and CEO Ric Calvillo made regarding “the biggest disruption in ad tech.” Ric recently expanded on his comment in an interview with John, going in-depth to explain Nanigans focus on delivering more value to end advertisers through a SaaS platform enabling publisher-direct media buying – and in doing so, removing the media markup costs of traditional ad tech middlemen. An excerpt from […]

Nanigans Sharpened Focus on Software for the In-House Advertiser

Since Nanigans’ inception in 2010, we’ve always focused our resources on doing best by our customers – the advertiser. We moved away from arbitrage and media markup models early on, instead offering direct-to-publisher media buying alongside transparency into cost data and the minute-by-minute decisioning logic of our algorithms. We then moved to focus on building technology, algorithms and tools to help customers drive real business goals on social, like purchases and lifetime ROI – and at a time when the […]

VentureBeat’s Mobile Summit: The Future is Now

Nanigans participated in the VentureBeat Mobile Summit at the historic Cavallo Point Resort in Sausalito earlier this week. CEO Matt Marshall and the entire team at VentureBeat put on a top tier event, bringing in speakers from many different verticals. Here are a few takeaways: Biz Stone: Twitter must make bold choices to survive Google: Boosting the mobile ad market Secret & Mixpanel: User retention and data analyzation While the audience heard from a great group of keynote speakers, the true […]