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Tag : Nanigans

Nanigans Recognized as a Technology Leader and a 2016 MITX Awards Finalist

We’re thrilled to announce that Nanigans has been named a finalist in the 2016 MITX Awards! The MITX Awards celebrate excellence in marketing and technology innovations produced in New England, and we’re honored to have Nanigans advertising automation software recognized among the most cutting-edge technologies in the industry. Being honored as a finalist for the Most Innovative Ad Technology reflects years of building powerful solutions for today’s most sophisticated digital advertisers. It all started here in Boston in 2010, and even […]

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How to Take Control of Your Twitter Advertising

Twitter is the world’s fastest growing display ad channel, and for companies looking for new ways to grow revenues from digital advertising, the opportunity has never been bigger. To arm the most sophisticated in-house marketing teams with the toolset they need to maximize ROI potential on Twitter, Nanigans has brought our industry-leading advertising automation software to the Twitter ecosystem. Recently, Nanigans was formally recognized as a Twitter Official Partner — a distinction that speaks to the value advertisers can achieve […]

Introducing The Playbook: Videos to Power Digital Advertising Success

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’re excited to introduce The Playbook, a new video series featuring data-driven strategies and tips to take your direct response performance to the next level. In the first three episodes, you’ll hear from Nanigans’ Senior Product Specialist Erik Mansur on some of the most compelling topics in digital advertising today: For a taste of what you can expect from The Playbook, check out […]

Featured Image - Aaron Mittman Bowery Capital

Nanigans’ SVP of Global Sales Interviewed on BC Startup Sales Podcast

Our SVP of Global Sales, Aaron Mittman, was recently interviewed on Bowery Capital’s Startup Sales podcast. In the podcast, Aaron discusses unique value selling, a tactic that involves determining why a product is a good fit for a prospect, then selling them on that message. As Aaron explains, successfully using this technique requires a thorough, qualitatively sound ROI. What’s key, he says, is giving prospects a solid and sound reason to explain to their CFO why a particular product is […]

Nanigans Advertising Automation Empowers Direct Response Marketers to Scale on Twitter

Worldwide Leader in Advertising Automation Brings Technology to Twitter & Highlights Advertiser Success BOSTON, MASS. – March 1, 2016 – Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has formally announced extension of its software to Twitter. Core Digital Media and Dashlane are among customers that have benefitted from access to the solution, enabling them to scale their direct response campaigns on Twitter. Twitter is the world’s fastest growing channel for display advertising, according to […]