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Tag : Nanigans

Nanigans Partners with Lithium to Unite Best-in-Class Solutions for Paid, Earned, and Owned Social Media

Through a new partnership with Lithium, Nanigans is deepening its commitment to arming in-house advertising teams with the most powerful solutions for driving growth with social media. Today’s most successful digital advertisers recognize that social media isn’t just a high-value advertising channel for acquiring new customers and generating sales. Taking a holistic approach, they’re also harnessing the power of social media to engage customers with organic marketing — all designed to foster stronger customer relationships. Lithium Social Media Management is […]

Take Your Video Ads to the Next Level with Insider Strategies from Nanigans

The soaring popularity of social video ads is undeniable. With video ad budgets rising 119% from Q4 2015 to Q4 2016, advertisers in every industry are harnessing the power of video to drive awareness, sales, and leads. Whether you’re just starting to explore the potential of video ads or have already made them a key part of your campaigns, Nanigans offers several capabilities that can give your campaigns an extra ROI boost. Take a look at these three strategies that […]

Former Spotify Executive Joins Nanigans as SVP of Marketing

January 25, 2017 – BOSTON, Mass. — Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has appointed Ryan Hoppe as Senior Vice President of Marketing. Previously a Global Head of Product Marketing for Spotify, Ryan brings a deep knowledge of marketing and advertising to Nanigans, which is crucial to the company’s mission to arm performance marketing teams with the best cross-channel advertising software platform. “We’re thrilled to welcome Ryan to Nanigans and our executive team,” […]

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How Nanigans’ Automated Stop Loss Helps Online Advertisers Succeed

Businesses that advertise on social sites like Facebook, Instagram and Twitter have an incredible opportunity to achieve high return on ad spend (ROAS) through powerful targeting to a massive audience. However, to maximize your ad dollars on these sites, you need to be certain that your campaigns are meeting or exceeding your performance goals. How do you keep poor performing ads from draining your digital marketing budget? The answer lies in Nanigans’ Stop Loss feature. What Is Stop Loss? Stop […]

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Nanigans’ Own In-House Advertiser Dishes On Using The Software

At Nanigans, we aren’t simply advocates of in-house advertising – we also practice it. Ryan Kelly manages Nanigans’ own advertising campaigns on social channels like Facebook, Instagram and Twitter. Combining this experience with Nanigans’ advanced tools and capabilities has given him a well-rounded understanding of the best practices that drive clicks, downloads and conversions. W hat strategies and secrets do in-house advertisers need to know in order to take their campaigns to the next level? Here’s what Ryan has to […]