Menu

Tag : native ad exchanges

native_advertising

Game Changer? Why Marketers are Embracing Native Ads

It’s no secret that advertisers are embracing native advertising to deliver ads that are relevant to the user and blend with the experience of a publisher’s website or mobile app. Social media platforms have led the way with this form of advertising –Facebook, LinkedIn, Instagram, Twitter and Pinterest all have their own native ad products and others are following in their footsteps—New York Times, Tango, AOL. A BIA Kelsey study predicts that social native ad spend will hit $3.1 billion by […]