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Tag : native advertising

native_advertising

Game Changer? Why Marketers are Embracing Native Ads

It’s no secret that advertisers are embracing native advertising to deliver ads that are relevant to the user and blend with the experience of a publisher’s website or mobile app. Social media platforms have led the way with this form of advertising –Facebook, LinkedIn, Instagram, Twitter and Pinterest all have their own native ad products and others are following in their footsteps—New York Times, Tango, AOL. A BIA Kelsey study predicts that social native ad spend will hit $3.1 billion by […]

What’s With the App Arms Race?

Facebook’s $2B purchase of Oculus VR last week made huge waves in the media, but that acquisition pales in comparison to their whopping $19B purchase of WhatsApp in February. By contrast, Instagram’s $1B pricetag seems like pocket change. App and app-creator shopping sprees have been making headlines lately, since Facebook  is by no means the only one waving plastic at the mobile industry. Google just gobbled up Bitspin (the startup behind Timely, a popular clock alarm app), after acquiring Bump […]

native advertising

Native Advertising Predicted to Transform Marketing in 2014

It’s no secret that it is increasingly difficult to get a brand in front of consumers. More than ever before, advertisers looking for reach are encountering greater competition for space. And they have to be interesting and relevant enough to capture the attention of their target audience. Enter Native Advertising. Marketers are turning to native advertising to deliver content that blends with the experience of the website, are meaningful to the user, and can be shared socially. U.S. native-ad spending […]

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Nanigans Featured at Citi 2014 Global Internet, Media and Telecommunications Conference

It’s CES in Las Vegas this week, which means countless product introductions and predictions about what’s next in the marketing and technology space. One of the most coveted events during the week is hosted by Citi–their Global Internet, Media and Telecommunications Conference was held at the Bellagio Hotel & Event Center. On hand speaking at Citi’s three-day conference included the likes of Sir Martin Sorrell, CEO of WPP as well as industry leaders including: • Clear Channel – CEO, Bob […]

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Content of Friends: How Facebook Transformed Advertising Content

This Q&A with Nanigans’ SVP of Marketing, Dan Slagen, was originally published in Lead Digital. 1. What is your definition of native advertising? Native advertising involves ad products built specifically around the unique attributes in a given publisher environment. Facebook is a prime example of this. Sponsored Stories – arguably the first native ad broadly introduced by Facebook – incorporated the benefits of social context: the Likes and comments of people to whom you are connected. These social attributes (the […]