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Tag : News Feed

Multi-Product Ads: 1 Unit, 3 Chances to Convert Customers

The Multi-Product Ad Unit (MPA) is a new way to acquire customers or retarget existing ones. From within a single ad unit, advertisers can showcase a carousel of products or images to help encourage increased conversion events. Served in the News Feed, this unit features three products, each with its own image, name, description and link, providing  3x more opportunities to engage and convert a user. What is a Multi-Product Ad? The Multi-Product Ad is an ad unit that features […]

Facebook’s News Feed Redesign: Not Surprising

Historically, any major modification Facebook has made to its News Feed has been met with backlash; when you have over 1.2 billion users, you’re bound to break a few eggs. This could be one of the reasons why the social network chose to scale back the major redesign it announced last March. Rather than institute sweeping changes to the way people interact with the platform, this time around it seems the company has opted for light adjustments — slightly larger […]

The Power of Product Innovation in Advertising – A Story of Facebook Link Page Post Ads

As one of the initial companies to develop software on Facebook’s Ads API more than 3 years ago, Nanigans has been at the forefront of innovation in advertising. The industry has moved from touting the promise of Facebook as a marketing channel, to accomplishing feats such as scaling $1 million in Facebook ad spend for 1 advertiser in 1 day – and doing so profitably. There have been a number of factors critical to Facebook’s advertising success, the foundation of […]

Facebook Exchange: Driving Results with Dynamic Creative

With the Nanigans Facebook Exchange (FBX) remarketing solution, advertisers have the option to dynamically display creative at an individual product, SKU level.  Dynamic creative is promising for advertisers because it offers them the ability to serve more relevant ads to consumers who have already showed intent.   A recent Nanigans study revealed that dynamic creative through FBX resulted in a 5.1.X higher ROI (return in sales revenue on the cost of ad spend) than more evergreen creative. To help you make […]

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Introducing Dynamic Creative in the Facebook News Feed

Nanigans is excited to be the first Facebook Strategic Preferred Market Developer (sPMD) to support dynamic creative at the individual product SKU level for Facebook Exchange (FBX) in the News Feed.  Advertisers now have a seamless way to remarket to people on Facebook by displaying the products they recently engaged with on their website. With intent already shown, dynamic creative promises to provide greater relevancy for consumers and better performance for advertisers. Early results have been positive for large-scale advertisers […]