Tag : News Feed

5 Questions Every Lead Gen Marketer Should Ask Before Launching A Facebook Ad

It’s no secret that advertising on Facebook is an effective method of lead generation. When done properly, targeted users are lured to landing pages where they fill out forms to receive enticing offers and – voila – leads are generated. However, some companies are so eager to get their Facebook ads up and running that they rush the preparation process, ultimately causing them to miss out on opportunities. And as the saying goes, “You only get one chance at a first impression.” Prior […]

Multi-Product Ads: 1 Unit, 3 Chances to Convert Customers

The Multi-Product Ad Unit (MPA) is a new way to acquire customers or retarget existing ones. From within a single ad unit, advertisers can showcase a carousel of products or images to help encourage increased conversion events. Served in the News Feed, this unit features three products, each with its own image, name, description and link, providing  3x more opportunities to engage and convert a user. What is a Multi-Product Ad? The Multi-Product Ad is an ad unit that features […]

Facebook’s News Feed Redesign: Not Surprising

Historically, any major modification Facebook has made to its News Feed has been met with backlash; when you have over 1.2 billion users, you’re bound to break a few eggs. This could be one of the reasons why the social network chose to scale back the major redesign it announced last March. Rather than institute sweeping changes to the way people interact with the platform, this time around it seems the company has opted for light adjustments — slightly larger […]

The Power of Product Innovation in Advertising – A Story of Facebook Link Page Post Ads

As one of the initial companies to develop software on Facebook’s Ads API more than 3 years ago, Nanigans has been at the forefront of innovation in advertising. The industry has moved from touting the promise of Facebook as a marketing channel, to accomplishing feats such as scaling $1 million in Facebook ad spend for 1 advertiser in 1 day – and doing so profitably. There have been a number of factors critical to Facebook’s advertising success, the foundation of […]

Facebook Exchange: Driving Results with Dynamic Creative

With the Nanigans Facebook Exchange (FBX) remarketing solution, advertisers have the option to dynamically display creative at an individual product, SKU level.  Dynamic creative is promising for advertisers because it offers them the ability to serve more relevant ads to consumers who have already showed intent.   A recent Nanigans study revealed that dynamic creative through FBX resulted in a 5.1.X higher ROI (return in sales revenue on the cost of ad spend) than more evergreen creative. To help you make […]