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Tag : online retail

How Hopscotch Profitably Grows Online Sales with Facebook [Success Story]

Hopscotch, the India-based online retailer of baby and kids apparel from more than 3,000 brands, has achieved tremendous growth since its founding in 2011. A critical factor behind their growth is a data-driven and strategic approach to digital advertising, particularly on Facebook. Equipping an in-house marketing team to maximize growth and profitability Since its early days, Hopscotch recognized that Facebook was a powerful channel for customer acquisition and retention. Unlike many online retailers, they decided not to outsource management of […]

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Top Ecommerce Marketing Conferences for the Rest of 2018

With Shoptalk 2018 kicking off this Sunday in Las Vegas, we were inspired to do a round-up other ecommerce conferences taking place in the coming months. In addition to Shoptalk (you’re cutting it close if you haven’t planned to go yet), here are four other conferences worth your time and money for networking with peers and shedding new light on consumer behavior and ecommerce strategies. Shoptalk March 18-21, Las Vegas, NV Shoptalk is arguably the world’s most well-known retail conference, […]

Grow Revenue Profitably with Incrementality [Ebook]

How can ecommerce marketers know for sure if they’re successfully allocating ad spend to people who will be influenced by ads? The answer lies in incrementality. Incrementality is calculated as the difference in revenue between a treatment group (who see ads) and a holdout group (who do not see ads). This method of using RCTs (randomized control trials) allows advertisers to measure the additional revenue generated by advertising that otherwise would not have existed without the ad spend. The main […]

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Anatomy of a Growth Marketer: Pavan Akella, CaratLane

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Online jewelry retailer CaratLane is one of India’s leading ecommerce companies. Since 2008, the brand has been on a mission to change the way jewelry is bought in India. What’s it like to drive growth for a company that’s been named one of India’s top 20 hottest ecommerce sites? We asked Pavan Akella, CaratLane’s Assistant Marketing Manager, to share his experience. What […]

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The Essential Retail Advertising Resources Required for Success

Retail advertisers have a lot to keep track of when running a campaign on social sites like Facebook, Instagram and Twitter. Online sales in the US reached over $394 billion last year, and the market shows no signs of slowing down in 2017. This means that retail advertisers can miss out on a massive amount of revenue if they’re not employing the most impactful advertising strategies, using effective creative, or staying up-to-date on emerging trends. The resources below will help […]