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Tag : online retail

Grow Revenue Profitably with Incrementality [Ebook]

How can ecommerce marketers know for sure if they’re successfully allocating ad spend to people who will be influenced by ads? The answer lies in incrementality. Incrementality is calculated as the difference in revenue between a treatment group (who see ads) and a holdout group (who do not see ads). This method of using RCTs (randomized control trials) allows advertisers to measure the additional revenue generated by advertising that otherwise would not have existed without the ad spend. The main […]

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Anatomy of a Growth Marketer: Pavan Akella, CaratLane

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Online jewelry retailer CaratLane is one of India’s leading ecommerce companies. Since 2008, the brand has been on a mission to change the way jewelry is bought in India. What’s it like to drive growth for a company that’s been named one of India’s top 20 hottest ecommerce sites? We asked Pavan Akella, CaratLane’s Assistant Marketing Manager, to share his experience. What […]

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The Essential Retail Advertising Resources Required for Success

Retail advertisers have a lot to keep track of when running a campaign on social sites like Facebook, Instagram and Twitter. Online sales in the US reached over $394 billion last year, and the market shows no signs of slowing down in 2017. This means that retail advertisers can miss out on a massive amount of revenue if they’re not employing the most impactful advertising strategies, using effective creative, or staying up-to-date on emerging trends. The resources below will help […]

Anatomy of a Growth Marketer: Cait Pluto, Rent the Runway

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Rent the Runway has revolutionized retail since its launch in 2009. This innovative ecommerce brand allows its customers to rent designer apparel and accessories. Millions of women have used Rent the Runway’s services to dress for important occasions in their life. What’s it like to work at a company Forbes has described as “Tech’s Next Billion Dollar Star”? We asked Cait […]

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4 Retailers Driving Digital Sales With Winning Facebook Ads

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Facebook is a goldmine for ecommerce companies looking to reach a large audience of shoppers. Digital advertisers can combine the power of robust targeting options with a wide range of direct response ad units — such as carousel ads, video ads, canvas ads and dynamic ads. Additionally, Facebook’s growing mobile audience means it’s an ideal platform for boosting installs of your ecommerce app. Here’s […]