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Tag : optimization

featured image - Stop Loss

How Nanigans’ Automated Stop Loss Helps Online Advertisers Succeed

Businesses that advertise on social sites like Facebook, Instagram and Twitter have an incredible opportunity to achieve high return on ad spend (ROAS) through powerful targeting to a massive audience. However, to maximize your ad dollars on these sites, you need to be certain that your campaigns are meeting or exceeding your performance goals. How do you keep poor performing ads from draining your digital marketing budget? The answer lies in Nanigans’ Stop Loss feature. What Is Stop Loss? Stop […]

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3 Keys to Improving Advertising ROI at Scale for Financial Services

As with most lead generation marketers, financial services advertisers don’t just need to lower costs; they also need to acquire higher value customers. Here are three steps financial services advertisers can take to establish a stable and sustainable foundation of advertising success, and how Nanigans’ software can help along the way: 1. Convert High-Value Leads Understanding what happens after people click on your ads is vital to determining the success of your campaign. Downstream measurement through Nanigans’ real-time reporting dashboard […]

Sticking the Landing Page: Gold Medal Winning Mobile Advertising Campaigns

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. A lot goes into running a successful paid advertising campaign online, from choosing the right audience to target, setting a budget that allows the flexibility to attract high-value customers, to designing wow-worthy creative. But what separates good digital marketers from great ones is what happens after the ad has been served; does that click turn into a conversion, or simply […]

The Playbook: Mitigating Risk

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. In episode 2 of The Playbook, “User Value in Online Advertising,” we discussed the importance of optimizing campaigns for true lifetime value — that is, bidding more aggressively to reach higher-value customers. You may be wondering, “How can I still control spend […]

IGG Hits ROI Goals for Lords Mobile Game Launch While Scaling Ad Spend 80X [Case Study]

I Got Games, or IGG, is a renowned developer and publisher of online games across mobile, PC, and browser platforms. 300 million people worldwide have played IGG’s games, from arcade and action genre games like Castle Clash to strategy games like Clash of Desert. While the company is well known in Asia, IGG has gained notoriety globally in recent years by extending its chart-topping games to more players worldwide and localizing titles in fifteen different languages. Setting a New Game […]