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Tag : optimization

How To Generate Higher Value Leads at Scale With Nanigans For Twitter Advertising

One of the largest advertisers in the lead generation sector has used Nanigans for years to execute on its Facebook advertising strategy. The company is focused on connecting qualified consumers with its network of service provider partners. Through years of testing and tweaking Facebook advertising strategies, the company has built a deep understanding of how to best target qualified leads in the most cost effective way. Expanding direct response advertising to a new channel like Twitter presented challenges in terms […]

Featured Image - Creative Testing for Advertisers

Creative Testing: What It Is And Why Digital Advertisers Need It

When you’re advertising on Facebook, Instagram or other social networks, you want to ensure that you’re putting your money behind the best possible ads in your arsenal. After all, why pay to push out creative and copy combinations that fail to convert, compel clicks or capture the attention of your target audience? That’s why social advertisers need to run creative tests — so they’re not blowing budget on underperforming ads. What is a creative test? Creative testing is a way to […]

4 Common Myths About Facebook Bidding, Busted

Do you think you know everything about Facebook bidding? Let’s take a moment to debunk the myths that are commonly held among digital marketers. You’d be surprised that even large-scale advertisers still believe them. Myth: If I bid too high, Facebook will cap my effective reach. Busted: As far as we are aware, Facebook does not have such a logic in place to try and cap your effective reach just because you are bidding very high. Bidding higher means you […]

Online Retailer Sole Society Scales Ad Spend 60% Using Nanigans’ Advanced Workflow Automation [Case Study]

A Need For Scale The trendy, LA-based ecommerce company has been selling high-quality, affordable women’s shoes, handbags, and accessories online since 2011. Sole Society’s in-house marketing team is committed to reaching its customer base through Facebook advertising, a marketing channel they’ve long recognized as a core driver of revenue and business growth. In addition to generating its revenues online, Sole Society’s business model of continually launching new styles and pausing old styles that have sold out makes ownership of campaign […]

Give Your Dynamic Product Ads The Competitive Edge With Nanigans Advertising Automation

When it comes to online marketing, user acquisition tends to get the lion’s share of ad spend – but maintaining customer loyalty and sustained purchasing activity is an overlooked objective that can really move the needle on revenue. With Dynamic Product Ads, Facebook’s first API-accessible entry into the retargeting marketplace, advertisers can automatically promote relevant products from their entire catalog across any device. As an added bonus, Nanigans customers have access to best-in-class automation and optimization tools that take DPA […]