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Tag : optimization

5 Steps to an Ad Campaign Optimization Audit

While our accounts here at Nanigans differ in terms of vertical, spend and frequency, a unifying factor between our gaming, eCommerce, travel and pure play clients is their drive to scale and their willingness to invest budget into high-performing audiences. In an ideal world, performance marketers would be able to run a postmortem on every campaign to analyze what didn’t meet expectations in terms of bids, and what audience targeting should be duplicated in the next push, but it’s easy […]

mobile advertising

Driving Forces of Change in Mobile Advertising

This article was originally published in VentureBeat In less than a year, Facebook became the market leader in mobile display ads – outpacing giants like Google and Apple to control approximately a quarter of all mobile display revenues. What represented zero percent of Facebook’s ad revenues a year ago is on track to be a billion-dollar market this year in the United States alone. Facebook broadly launched its first mobile ad product just weeks after its IPO. Fast-forward three months […]

Evolution in Mobile Advertising [SlideShare & eBook]

The world of mobile advertising has been completely turned on its head — all in an incredibly short period of time. How can you ensure you haven’t already been left behind? Be in the know about about the three driving forces of change in mobile advertising: Targeting is no longer inferred or limited to non-personal data. Instead, we have identity and a vast set of targeting paramaters to chose from. Creative is no long limited to tiny, invasive banner ads. […]