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Tag : optimization

How To: Maximize Your Ad Budget

According to ZenithOptimedia, Internet advertising is likely to account for almost one-quarter of global ad spend by the close of 2014. More likely to raise eyebrows: Zenith forecasts that Internet display spend will hit $74.4 billion, overtaking paid search by the end of 2015. As businesses continue to funnel their budgets into social media channels and mobile ad networks, competition for inventory and high-value customers will only increase. How can you cut through the noise? We’ve rounded up some of […]

4 Steps for Troubleshooting a CPA-based Campaign (+ Tips)

There are several components to running a successful advertising campaign. Here a few of the major ones: Creative variations on images, calls to action and copy Relevant ad units, targeting and bid types An ability to analyze reporting and optimize toward future campaigns Remove one element from the picture, and your ads may very well fall flat. But the beauty of marketing is that there’s always room for testing and improvement. If you’re not hitting your KPIs, don’t panic — […]

Exploration Boost: Ensure Your New Ads Have the Chance to Succeed

In the competition for impressions, clicks and purchase events, recently launched social media ads often get the short end of the stick. Facebook doesn’t know how likely it is that consumers will click on a new ad, so it gives preference to other ads that already have a track record of clicks. This approach makes logical sense, but it puts marketers in a chicken-and-egg spiral where a new ad’s odds of good delivery are low because there’s not enough data, […]

Optimized Budgeting: Justify Your Facebook Ad Spend

Many marketers are reluctant to spend on ads until they’re sure that they’re investing in top-performing creatives and audiences. Optimized Budgeting automatically allocates budget to better-performing ads, and reduces budget to ads that are not performing well, therefore ensuring high ROI. It also evens the playing field so that ads get an equal chance out of the gate on Facebook. This increase in budget for individual ads requires sufficient data, so it won’t necessarily happen the hour after ads are […]

Maximize Your Ad ROI With Creative Tester

Smart marketers understand that they don’t know everything, and work tirelessly to figure out what makes their customers tick. Testing out new creative, calls to action, ad types and brand messaging on social media is an excellent way to gauge consumer behavior, but iterating hundreds of ads takes up a lot of time and money. To speed up the process, we’ve come up with a simple yet brilliant solution that we like to call Creative Tester. Overview Not sure which […]