Tag : optimization

Online Retailer Sole Society Scales Ad Spend 60% Using Nanigans’ Advanced Workflow Automation [Case Study]

A Need For Scale The trendy, LA-based ecommerce company has been selling high-quality, affordable women’s shoes, handbags, and accessories online since 2011. Sole Society’s in-house marketing team is committed to reaching its customer base through Facebook advertising, a marketing channel they’ve long recognized as a core driver of revenue and business growth. In addition to generating its revenues online, Sole Society’s business model of continually launching new styles and pausing old styles that have sold out makes ownership of campaign […]

Give Your Dynamic Product Ads The Competitive Edge With Nanigans Advertising Automation

When it comes to online marketing, user acquisition tends to get the lion’s share of ad spend – but maintaining customer loyalty and sustained purchasing activity is an overlooked objective that can really move the needle on revenue. With Dynamic Product Ads, Facebook’s first API-accessible entry into the retargeting marketplace, advertisers can automatically promote relevant products from their entire catalog across any device. As an added bonus, Nanigans customers have access to best-in-class automation and optimization tools that take DPA […]

How To: Conduct An Ad Creative Test

Online marketers are told time and time again to refresh creative often, and for good reason — this approach gives social media campaigns a higher likelihood of attracting customer attention and leaves more room for optimization down the line. In our recent “How Can Online Advertisers Test Creative In Their Facebook Ads?” blog post, we provided recommendations for how to set up an A/B test of creative. In this article, we’ll be looking more in depth at the testing components. […]

The Statistics of Automated Stop Loss: Part Two

In part one of this series we introduced a realistic debate between performance marketer Prudence Marshal and her excitable colleague Bob Smith. The debate centered on the appropriate settings of the Stop Loss feature in their ad automation software. To understand the arguments, we conducted some simple statistics experiments and demonstrated the relationship between expected variance in conversion rate data and false alarms, by which the Stop Loss algorithms could end up pausing a perfectly good ad. Why false alarms […]

The Statistics of Automated Stop Loss: Part One

In modern advertising automation software, Stop Loss protection is a feature that monitors each individual ad in your campaign, automatically pausing ads that exhibit unacceptable performance. The concept is simple, the benefit is clear. This is a classic example of relying on a computer to do what computers do better than people: apply a logical rule, over and over again, exactly the same way, all day and night, regardless of what’s on TV or whatever your cat Chipper just knocked […]