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Tag : partner categories

Back to School Targeting on Facebook: Attracting the Right Customers

Social media marketing makes a lot of sense when it comes to the 2014 back to school shopping season. There are a number of factors prompting moms and millennials to purchase school supplies online this year: Comparison shopping is much quicker and convenient on the Internet, which is available 24/7 Retailers often post online-only deals, and taking advantage doesn’t involve battling large crowds or busy parking lots Online consumers often have product descriptions and peer reviews available at their fingertips, […]

How to Win More Customers with Facebook Partner Categories

In April, Facebook introduced partner categories which leverages users’ online purchasing histories and location to customize ads. It allows marketers to target ads across specific audience segments with third party data from Acxiom, Epsilon and Datalogix. Facebook recently doubled the number of partner categories available to more than 1,000. Partner category data includes how many people in a category and the purchasing history that includes them in that group. It also includes how often a product is bought in a […]