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Tag : partner categories

The Definitive Facebook Advertising Checklist for Beginners

This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for your business involves tools and tactics, numerous ad types and best practices. With Facebook advertising beginners in mind, we’ve created the following checklist to help you go from a novice to social marketing master.       Related Posts: Online Advertising Acronyms And Terms Glossary 5 Trends Fueling Facebook Advertising In 2016 4 Brands […]

Back to School Targeting on Facebook: Attracting the Right Customers

Social media marketing makes a lot of sense when it comes to the 2014 back to school shopping season. There are a number of factors prompting moms and millennials to purchase school supplies online this year: Comparison shopping is much quicker and convenient on the Internet, which is available 24/7 Retailers often post online-only deals, and taking advantage doesn’t involve battling large crowds or busy parking lots Online consumers often have product descriptions and peer reviews available at their fingertips, […]

How to Win More Customers with Facebook Partner Categories

In April, Facebook introduced partner categories which leverages users’ online purchasing histories and location to customize ads. It allows marketers to target ads across specific audience segments with third party data from Acxiom, Epsilon and Datalogix. Facebook recently doubled the number of partner categories available to more than 1,000. Partner category data includes how many people in a category and the purchasing history that includes them in that group. It also includes how often a product is bought in a […]