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Tag : performance advertising

Triopoly advertising playbooks

Triopoly Playbooks: How Google, Facebook and Amazon Tackle Performance Advertising

Together, Google, Facebook and Amazon are projected to own 62% of the $107 billion in ad revenue generated in the U.S. this year, according to research firm eMarketer. While Amazon will covet only 4.1% of that pie, its advertising platform has been making aggressive gains; this year is the first time Amazon will fall into third place behind the duopoly in terms of ad revenue. How do Facebook, Google and Amazon — led by Coaches Zuckerberg, Pichai and Bezos — […]

A Glimpse Into Nanigans Europe

Today, PerformanceIN showcased our Managing Director of EMEA, Will Ashton, from Nanigans’ London office for their “Profile: A Day in the Life Of” series. Take a look at the excerpt below, or check out the full piece here. Duration in current role: 2 years Where are you based? London Previous performance marketing-related companies you have worked at: Alchemy Social / Techlightenment Google What are your main job responsibilities? I look after our European business. At its core this means everything from […]

citi_ces

Nanigans Featured at Citi 2014 Global Internet, Media and Telecommunications Conference

It’s CES in Las Vegas this week, which means countless product introductions and predictions about what’s next in the marketing and technology space. One of the most coveted events during the week is hosted by Citi–their Global Internet, Media and Telecommunications Conference was held at the Bellagio Hotel & Event Center. On hand speaking at Citi’s three-day conference included the likes of Sir Martin Sorrell, CEO of WPP as well as industry leaders including: • Clear Channel – CEO, Bob […]

In-House Performance Marketing

Take Your Performance Marketing In-House

In-house or agency? It’s a complicated question with plenty of contributing factors ranging from overhead cost to talent to efficiency and capabilities. Since performance marketing was born, we’ve seen countless brands follow down the path of traditional advertising practices and ship execution out to external partners. If you’ve run a marketing department before, then you’ve heard all the benefits and the pitches as to why using an external partner is better for you and your company, but have you truly […]

Another Billion on Facebook with Nanigans

Advertisers Drive 1 Billion Conversion Events through Nanigans’ ROI-Based Advertising Platform; Milestone Follows Year of High Growth, Increasing Revenues 2.5X February 26, 2013 – Boston, MA (BUSINESS WIRE) – Nanigans, Inc. announced that value focused advertisers have driven more than 1 billion conversion events through its ROI-based advertising platform. The platform, Ad Engine™, empowers large-scale performance advertisers to spend their ad dollars efficiently to acquire profitable customers at scale on Facebook® desktop and mobile. The 1 billion conversion event milestone […]