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Tag : Performance analytics

How to Boost Performance with In-Memory, Multi-Dimensional Analytics

Nanigans’ ad optimization platform, Ad Engine, leverages data to provide the best ROI (return on ad spend investment) for our customers. Making this data easily accessible in a myriad of dimensions is pivotal to analysis. Scarecrow is the backend engine that replaces our original Placement Analysis utility focusing on high performance despite large data size (a million+ ad placements) with the ability to incorporate multiple, custom pivots across an ad’s creative, audience, and performance over time. Background The original version […]