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Tag : Performance Marketing Insights

Maximize Your Ad ROI With Creative Tester

Smart marketers understand that they don’t know everything, and work tirelessly to figure out what makes their customers tick. Testing out new creative, calls to action, ad types and brand messaging on social media is an excellent way to gauge consumer behavior, but iterating hundreds of ads takes up a lot of time and money. To speed up the process, we’ve come up with a simple yet brilliant solution that we like to call Creative Tester. Overview Not sure which […]

Left brain vs. right brain

A CMO’s Guide to Content Creation & Advertising

Marketing is a two-sided field, and in the era of “show me the money,” provable ROI, one side appears to be getting buried. What separates a good advertiser from a great one is acting on science; namely: data, analytics, method testing, market research. However, the humanities angle (how do people feel about your product? what is the personality of your brand? what is your company doing to help the world?) is every bit as important. What CMOs and performance marketers […]

Nanigans on the Spring Speaking Circuit

In the past couple of months Nanigans has spoken at events and conferences around the country on topics around Facebook advertising, the Nanigans’ business approach, user acquisition, and Facebook’s role in mobile advertising to name a few. Here’s a recap: Mobile Monday Boston’s Mobile Marketing and Advertising Sutha Kamal, Nanigans’ SVP of Product Marketing and Strategy took the Mobile Monday stage to showcase the value of Facebook in the mobile advertising ecosystem; his main point was that with Facebook’s robust targeting, […]