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Tag : Performance Marketing

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How To: Turn A Low-Performing Digital Ad Campaign Around

Face it: not every social media ad campaign will be a runaway success. But just because marketers aren’t rolling in revenue every time they run an ad doesn’t mean they aren’t getting value from the experience. In fact, smart marketers often use results from less-than-stellar campaigns to optimize future iterations. So if your ad campaign is a flop, focus on the following: 1. Refine Your Targeting When an ad isn’t generating clicks, the creative components may not be at fault; […]

Anatomy of a Growth Marketer: Ankita Singh, Trendin

Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Trendin is an online retail store for Indian shoppers, featuring brand names like Allen Solly, Pantaloons, and People. Catering to every demographic and covering a wide array of price points from mass-market to luxury, the fashionwear and accessories site has become a go-to ecommerce destination. What’s it like to work at “the largest online portal of any brick-and-mortar retailer in the […]

Facebook Advertising Bid Type Spotlight: CPA

Relevance is the holy grail of digital marketing, and thanks to its in-depth targeting capabilities, Facebook is a strong channel for delivering the right message to the right customer. Of course, the bid type a performance marketing manager selects has a lot to do with the outcome of a given social media campaign. Bid types determine the effective reach of an ad, and whether you’ll be able to engage customers – extremely important components of an advertising strategy – so […]

Facebook Advertising Bid Type Spotlight: CPC

Relevance is the holy grail of digital marketing, and thanks to its in-depth targeting capabilities, Facebook is a strong channel for delivering the right message to the right customer. Of course, the outcome of a given social media campaign has a lot to do with the bid type a performance marketing manager selects. Bid types determine the effective reach of an ad, and whether you’ll be able to engage customers – extremely important components of an advertising strategy – so […]

5 Creative Tips for the Modern Social Advertiser, from the Desk of Don Draper

Don Draper once called creative “the least important, most important thing there is” in advertising. While much of the focus in social media and mobile advertising centers on sophisticated targeting and algorithmic optimization, strong and relevant creative is what sparks action. How can you attract and engage your best customers through advertising if your message never even catches their eye? As advertising automation software revolutionizes the industry and data-driven marketing gives rise to a new kind of Mad Men, creative is […]