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Tag : Performance Marketing

Troubleshooting Tips For Ad Campaigns With Low Volume or Poor Performance

Direct response marketing involves many moving parts. No matter how carefully you set a campaign up, odds are you will hit a snag in ad spend or performance from time to time. With plenty of hands-on experience in the ecommerce and gaming verticals, Nanigans account managers are well-versed in auditing and improving campaign results. Here are troubleshooting tips from two of our seasoned team members. Laurie Bloom One of the questions I get asked most frequently is, “How do I […]

New Year, New You: Lead Generation Advertising in 2015

The future is looking bright for US consumers. CNN Money reports that median household income continued its three-year climb in 2014, and the Harvard Business Review predicts an unemployment rate of 5% by July of 2015. An increase in income means more car purchases, credit card applications and online degree seekers, so a stronger economy is also good news for lead generation professionals. Q1 ushers in a brand new year, and with it, a chance for lead gen marketers and app […]

Data Analysis: The Backbone to In-House Advertising

Data driven decision-making is the modern day marketer’s key to success in today’s competitive digital environment. A siloed reporting suite with canned sets of data is no longer sufficient in an era where in-house teams are managing thousands of ads across marketing channels. Here are three ways Nanigans data analysis software has significantly changed the way marketers plan, create and optimize their ad campaigns. “Data Everywhere”: One-Stop Analysis and Optimization When our clients step into the office in the morning, […]

Building a Foundation For In-House Advertising Success [eBook]

Whether you’re unsure about making the move or where to look for talent, this eBook contains everything you need to take the next step(s).   Related Posts: Data Analysis: The Backbone to In-House Advertising In-House Advertising in the News How to Find & Hire In-House Advertising Talent A Coming of Age Moment For Social Advertising

Nanigans Heads to Grow.co’s Mobile User Acquisition Unlocked Event

We were thrilled when Jay Weintraub, Founder of Grow.co got in touch with Nanigans about participating in this year’s Grow.co Mobile User Acquisition Unlocked Conference. Why were we so excited? Grow.co is the first conference of its kind, solely focused on customer acquisition and retention — two of Nanigans’ core focuses. Grow.co describes their Mobile Acquisition Unlocked Conference as “THE event where app marketers can learn the best strategies and tactics for app acquisition and retention,” and warns attendees this […]