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Tag : Performance Marketing

Why Every Digital Advertiser Needs to Test Like a Scientist

Advertisers have long been nicknamed “mad men.” But in the data-driven digital age, perhaps “mad scientists” is a better moniker. There is indeed a strong parallel between scientific testing and advertising testing. When doctors and medical researchers look to evaluate the effectiveness of a new treatment, a randomized controlled trial is the gold standard of testing. It splits study participants into two randomly selected groups, giving those in one group the experimental treatment while withholding it from the other. The […]

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Cohort Analysis: The Digital Advertiser’s Key to Unlocking Lifetime Value

Advertisers looking for long-term success need to focus on the lifetime value (LTV) that particular campaigns generate — not just days after launch, but over the following weeks and months. To determine which campaign attributes (such as creative, targeting, ad type, geo-location, gender, or interests) are driving the greatest LTV, you need Cohort Analysis. This powerful reporting tool within Nanigans is the key to unlocking campaign optimization over time. What Is Cohort Analysis? Cohorts are groups of people who share […]

Study: New Instagram Ad Call-to-Action Buttons are Driving Up ROI for Marketers

Since Instagram advertising became widely available to marketers in August 2015, the company has been quick to optimize ad formats and capabilities to unlock higher returns, particularly for direct response advertisers. One recent change to Instagram ad formats is a new call-to-action (CTA) button format, introduced with the goal of increasing conversion rates for performance marketers driving mobile app downloads, online purchases, and more. The new CTA format, which replaces a two-step overlay click experience, is a full-width button that […]

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Nanigans’ Own In-House Advertiser Dishes On Using The Software

At Nanigans, we aren’t simply advocates of in-house advertising – we also practice it. Ryan Kelly manages Nanigans’ own advertising campaigns on social channels like Facebook, Instagram and Twitter. Combining this experience with Nanigans’ advanced tools and capabilities has given him a well-rounded understanding of the best practices that drive clicks, downloads and conversions. W hat strategies and secrets do in-house advertisers need to know in order to take their campaigns to the next level? Here’s what Ryan has to […]

The Playbook: Mitigating Risk

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. In episode 2 of The Playbook, “User Value in Online Advertising,” we discussed the importance of optimizing campaigns for true lifetime value — that is, bidding more aggressively to reach higher-value customers. You may be wondering, “How can I still control spend […]