Menu

Tag : Performance Marketing

How MVF Scaled Growth 6X with Data-Driven Facebook Advertising [Success Story]

MVF is a leading UK-based technology company specializing in B2B and B2C customer-generation across sectors including financial services, education, and healthcare. Since 2014, MVF has leveraged Nanigans advertising automation software to generate high-quality leads for its clients in more than 120 countries, helping continually scale its Facebook campaigns with lower lead costs and higher ROAS (return on ad spend). Converting high-value customers with predictive revenue optimization The advertising team at MVF is highly analytical and employs Nanigans tracking pixels to […]

Incremental revenue

Why Retargeting Providers Don’t Help You Deliver Net New Revenue

Here are two gripes that unify all marketers: First, there’s limited time to accomplish the tasks at hand, and second, as marketing efforts advance the list of tasks gets longer every year. Lack of time and an expanding workload have given rise to specialized services that help make a marketer’s life easier by removing the burden of being responsible for every function in the marketing funnel. For example, creative agencies take on graphic design and video production, eliminating the need […]

Why Every Digital Advertiser Needs to Test Like a Scientist

Advertisers have long been nicknamed “mad men.” But in the data-driven digital age, perhaps “mad scientists” is a better moniker. There is indeed a strong parallel between scientific testing and advertising testing. When doctors and medical researchers look to evaluate the effectiveness of a new treatment, a randomized controlled trial is the gold standard of testing. It splits study participants into two randomly selected groups, giving those in one group the experimental treatment while withholding it from the other. The […]

featured image cohort analysis

Cohort Analysis: The Digital Advertiser’s Key to Unlocking Lifetime Value

Advertisers looking for long-term success need to focus on the lifetime value (LTV) that particular campaigns generate — not just days after launch, but over the following weeks and months. To determine which campaign attributes (such as creative, targeting, ad type, geo-location, gender, or interests) are driving the greatest LTV, you need Cohort Analysis. This powerful reporting tool within Nanigans is the key to unlocking campaign optimization over time. What Is Cohort Analysis? Cohorts are groups of people who share […]

Study: New Instagram Ad Call-to-Action Buttons are Driving Up ROI for Marketers

Since Instagram advertising became widely available to marketers in August 2015, the company has been quick to optimize ad formats and capabilities to unlock higher returns, particularly for direct response advertisers. One recent change to Instagram ad formats is a new call-to-action (CTA) button format, introduced with the goal of increasing conversion rates for performance marketers driving mobile app downloads, online purchases, and more. The new CTA format, which replaces a two-step overlay click experience, is a full-width button that […]