Tag : power editor

Online Retailer Sole Society Scales Ad Spend 60% Using Nanigans’ Advanced Workflow Automation [Case Study]

A Need For Scale The trendy, LA-based ecommerce company has been selling high-quality, affordable women’s shoes, handbags, and accessories online since 2011. Sole Society’s in-house marketing team is committed to reaching its customer base through Facebook advertising, a marketing channel they’ve long recognized as a core driver of revenue and business growth. In addition to generating its revenues online, Sole Society’s business model of continually launching new styles and pausing old styles that have sold out makes ownership of campaign […]

From Power Editor to Nanigans: An Ecommerce Case Study

Running social media campaigns in-house allows advertisers to control customer data and gain granular insight into budget investments. Facebook’s Power Editor is an excellent tool for introducing the fundamentals of targeting, getting marketers thinking about creative combinations, and teaching how bid types affect campaign performance. Campaign managers comfortable with the basics of launching and optimizing ads on Facebook may be ready to use a Facebook Marketing Partner like Nanigans. With advanced ad automation software such as Nanigans at their fingertips, […]

Measure All Your Facebook Ad Campaign Data In One Place

Getting multiple data sources to play nicely is a challenge that nearly all marketers face on a daily basis. According to eConsultancy, an independent research and media company, 72% of marketers recently surveyed found that data fragmentation was an obstacle to achieving a single customer view. Whether it’s evaluating web analytics data in Excel, or trying to compare campaign data across platforms, there has never been one easy way to combine and analyze all of your data – until now. […]

Facebook Advertising Basics: User Acquisition [SlideShare]

Last week, Nanigans eCommerce Business Lead Carly Rogers gave a presentation at the Martin Trust Center for MIT Entrepreneurship. The audience was comprised of students beginning to pitch their fledgling startups to customers, so her talk focused on the basic tenets of real-time bidding via social media marketing: Although Carly’s slideshow was meant for advertising beginners, it lays the foundations for more complex marketing initiatives and serves as a reminder that user acquisition campaigns can also be used as a […]