Tag : predictive lifetime value

5 Solutions For Scaling Digital Advertising Spend

If you’re going to scale your Facebook and Instagram ad campaigns, you want to ensure that you’re promoting the best, most impactful ads in your arsenal. Because it’s not uncommon for digital marketers to have questions as they try to grow their campaigns, we’ve decided to address some common issues our customers have come up against. Read on to learn which tactics, tips and Nanigans features can help you expand your ads to a wider audience. 1. I’m not hitting […]

Give Your Dynamic Product Ads The Competitive Edge With Nanigans Advertising Automation

When it comes to online marketing, user acquisition tends to get the lion’s share of ad spend – but maintaining customer loyalty and sustained purchasing activity is an overlooked objective that can really move the needle on revenue. With Dynamic Product Ads, Facebook’s first API-accessible entry into the retargeting marketplace, advertisers can automatically promote relevant products from their entire catalog across any device. As an added bonus, Nanigans customers have access to best-in-class automation and optimization tools that take DPA […]

Online Advertising Acronyms And Terms Glossary

Looking to learn the language of online advertising? It can be a challenge to master all the specific terms and acronyms that digital marketers use every day. We’ve compiled the following glossary of vital vocabulary and definitions so you can speak the language of digital advertising fluently and confidently. Action rate (AR) –  The probability that a user will take an action from the moment they click (or view) an ad. Also referred to as Conversion Rate. Attribute – Consists […]

Predictive Lifetime Value: The Key To Long-Term Online Retail Success

Advertising your products to customers is one thing. Advertising your products to the right customers is another matter entirely. What’s the point of investing in advertising if the people those ads attract don’t spend money, or only spend a little and then never again? At Nanigans, we are enabling direct response advertisers to target the audiences who are most valuable in the long-term, using Predictive Lifetime Value (PLTV) algorithms and tools. What is PLTV? Lifetime value is the revenue or […]

Predictive Lifetime Value: A Game Changer For Mobile App Developers

It takes a lot of time, energy and investment to create compelling virtual worlds that users can get lost in. Naturally, once a mobile app is ready for launch, game developers are anxious to see all the hard work pay off. Obsessively checking install rates and app store rankings is a logical next step – but that kind of laser focus on surface-level metrics can lead to trouble down the road. Yes, it’s important to build a new mobile game’s […]