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Tag : predictive lifetime value

7 Deadly Sins of CPA Based Advertising

Are you willing to pay 5% more to acquire a customer that purchases 500% more? Most marketers would answer “yes” to this question; however, if you are buying digital advertising on a low-cost or inflexible CPA basis, the reality is that in practice you may not be! Never has this missed opportunity been more harmful to advertisers than during the holidays, when measuring, bidding and optimizing your ad budgets for post-click, downstream behavior through ROI-based bidding has the highest potential […]

Facebook Ad Account Import: Onboarding at the Click of a Button

One of the core values of any Software-as-a-Service (SaaS) product is ease-of-use. How you begin to use new software, especially when it’s first adopted, will inform all future experiences. Marketing software is fundamentally doing more, and as a result, getting more complex. Have you ever noticed that we use 3-4 different applications for very specific purposes? If you want to check your website traffic, you go to Google Analytics. If you want to check your leads and how sales is […]

A Day in the Life of a Facebook Marketer

What’s it really like to be a Facebook marketer? Having managed campaigns for 200+ of the world’s leading performance marketers, we know that there can be a lot on a Facebook marketer’s plate every day. How do you hire a Facebook marketer? Specializing in Facebook marketing is relatively new, but there might be some key things to look out for.  We look for candidates who are highly analytical and creative. Since the core of the Facebook campaign management role is […]

An Introduction to Predictive Lifetime Value

When Nanigans was founded in 2010, it was with the understanding that performance marketing was broken from start to finish. Marketing campaigns that focused on proxy metrics like CPC, CTR, CPM, CPA…etc. all too often ignored true value, and that still seems to be the case today. Let’s not kid ourselves, it’s easier to find “successes” and “wins” by examining everything except ROI and often times it takes additional time, creative thinking and resources to make a campaign ROI positive. […]

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5 New Year’s Resolutions For Facebook Marketers in 2014

The New Year has begun. It’s 2014. While many of us have already considered a number of resolutions for the New Year, such as losing weight, getting organized or saving money, it’s important to take a moment to think about what you want to accomplish with your Facebook marketing in 2014. Maybe you’ve thought of some ways to improve your ad creative or hone your ad targeting, but if you don’t have a strategy to take your Facebook marketing to […]