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Tag : predictive lifetime value

A Day in the Life a Facebook Marketer

What’s it really like to be a Facebook marketer? Having managed campaigns for 200+ of the world’s leading performance marketers, we know that there can be a lot on a Facebook marketer’s plate every day. How do you hire a Facebook marketer? Specializing in Facebook marketing is relatively new, but there might be some key things to look out for.  We look for candidates who are highly analytical and creative. Since the core of the Facebook campaign management role is […]

An Introduction to Predictive Lifetime Value

When Nanigans was founded in 2010, it was with the understanding that performance marketing was broken from start to finish. Marketing campaigns that focused on proxy metrics like CPC, CTR, CPM, CPA…etc. all too often ignored true value, and that still seems to be the case today. Let’s not kid ourselves, it’s easier to find “successes” and “wins” by examining everything except ROI and often times it takes additional time, creative thinking and resources to make a campaign ROI positive. […]

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5 New Year’s Resolutions For Facebook Marketers in 2014

The New Year has begun. It’s 2014. While many of us have already considered a number of resolutions for the New Year, such as losing weight, getting organized or saving money, it’s important to take a moment to think about what you want to accomplish with your Facebook marketing in 2014. Maybe you’ve thought of some ways to improve your ad creative or hone your ad targeting, but if you don’t have a strategy to take your Facebook marketing to […]

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Nanigans’ Marketing Vision

What defines an inspiring marketing vision? What makes a company soar to the upper echelon of thought leadership within their industry? To be more succinct, how do you as a marketer come to engage with, invite into your own brand and allow yourself to be inspired by a company like Nanigans? The answer is actually quite simple; trust. Trust in the idea a company like Nanigans has to disrupt the future of an industry, execute on company vision and deliver proprietary […]

The Evolution of Performance Marketing

The story of performance marketing is a story of evolution; the development of an online advertising market from a simple to a more complex form, while adjusting to changes in the ecosystem. With the possibilities of predictive lifetime value, performance marketing has moved into primetime and its potential is too great for advertisers to ignore. Here’s a quick look at the stages that led to the creation of a thriving performance advertising market. Primitive – Cost Per Impression (CPM) In […]