Tag : Press

Nanigans Sees Strong Instagram Adoption; Is Recognized as Member of the Instagram Partner Program

November 10, 2015 – BOSTON, Mass. – BUSINESS WIRE – Today Nanigans announced that it was recognized as one of the initial members of the Instagram Partner Program, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities, source and deliver content on Instagram. Companies in the Instagram Partner Program have expertise in at least one of three specialties — ad tech, community management and content marketing — to help marketers meet their objectives. […]

Former DoubleClick & Teradata Executives Join Nanigans to Lead Global Sales & Engineering Teams

November 5, 2015 – BOSTON, Mass. — BUSINESS WIRE — Nanigans, Inc., the pioneer and leading worldwide provider of digital advertising automation software, has announced the hiring of two new executives in key sales and engineering roles. Aaron Mittman, former sales and technology leader at DoubleClick, and Christopher Rocca, most recently VP Engineering at Teradata, have joined Nanigans as SVP of Global Sales and SVP of Engineering. Seasoned leaders with deep experience in digital marketing, big data and enterprise software, […]

A Glimpse Into Nanigans Europe

Today, PerformanceIN showcased our Managing Director of EMEA, Will Ashton, from Nanigans’ London office for their “Profile: A Day in the Life Of” series. Take a look at the excerpt below, or check out the full piece here. Duration in current role: 2 years Where are you based? London Previous performance marketing-related companies you have worked at: Alchemy Social / Techlightenment Google What are your main job responsibilities? I look after our European business. At its core this means everything from […]

The Biggest Disruption in Ad Tech

This spring when we announced Nanigans commitment to SaaS, VentureBeat’s John Koetsier reached out inquiring about a comment our co-founder and CEO Ric Calvillo made regarding “the biggest disruption in ad tech.” Ric recently expanded on his comment in an interview with John, going in-depth to explain Nanigans focus on delivering more value to end advertisers through a SaaS platform enabling publisher-direct media buying – and in doing so, removing the media markup costs of traditional ad tech middlemen. An excerpt from […]


Nanigans Launches VAR Program; AMP Agency, Merkle and Varick Join as Partners

Performance Marketing Technology Leader Extends its Predictive Lifetime Value SaaS Platform to Agencies, Trading Desks and Digital Vendors Worldwide August 22, 2013 – Boston, Mass. (BUSINESS WIRE) – Nanigans, Inc., the predictive lifetime value company offering Software-as-a-Service (SaaS) for social and mobile performance marketing at scale, announced today the launch of a value-added reseller (VAR) program. The VAR program enables advertising agencies, trading desks and other digital vendors to benefit from Nanigans’ three years of research and development into predictive […]