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Nanigans Advertising Automation Empowers Direct Response Marketers to Scale on Twitter

Worldwide Leader in Advertising Automation Brings Technology to Twitter & Highlights Advertiser Success BOSTON, MASS. – March 1, 2016 – Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has formally announced extension of its software to Twitter. Core Digital Media and Dashlane are among customers that have benefitted from access to the solution, enabling them to scale their direct response campaigns on Twitter. Twitter is the world’s fastest growing channel for display advertising, according to […]

Nanigans Appoints MoPub Founder Jim Payne to Its Board of Directors Amid SaaS Business Growth

December 16, 2015 – BOSTON — Nanigans, Inc., the leading provider of advertising automation software for in-house marketers, has appointed Jim Payne to its Board of Directors. Jim brings deep mobile and digital advertising leadership to the Nanigans Board of Directors. This includes his experience as the founder and former Chief Executive of leading mobile advertising exchange MoPub (acquired by Twitter), as Vice President, Exchange at Twitter, and in prior advertising product leadership roles at AdMob (acquired by Google) and […]

Nanigans CEO Ric Calvillo Guest On Bloomberg Radio; Discusses Facebook, Marketing Complexity

Last week, Nanigans CEO Ric Calvillo was invited as a guest on Bloomberg Radio‘s The Bloomberg Advantage to discuss the complex world of online advertising and what it’s like to be a Facebook Marketing Partner. The name of the game in business today is marketing, and nowhere is that more apparent than on social platforms like Facebook and Instagram. But as Calvillo pointed out to show host Carol Massar, getting messages across to consumers can sometimes be difficult for companies. Calvillo […]

Nanigans Sees Strong Instagram Adoption; Is Recognized as Member of the Instagram Partner Program

November 10, 2015 – BOSTON, Mass. – BUSINESS WIRE – Today Nanigans announced that it was recognized as one of the initial members of the Instagram Partner Program, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities, source and deliver content on Instagram. Companies in the Instagram Partner Program have expertise in at least one of three specialties — ad tech, community management and content marketing — to help marketers meet their objectives. […]

Former DoubleClick & Teradata Executives Join Nanigans to Lead Global Sales & Engineering Teams

November 5, 2015 – BOSTON, Mass. — BUSINESS WIRE — Nanigans, Inc., the pioneer and leading worldwide provider of digital advertising automation software, has announced the hiring of two new executives in key sales and engineering roles. Aaron Mittman, former sales and technology leader at DoubleClick, and Christopher Rocca, most recently VP Engineering at Teradata, have joined Nanigans as SVP of Global Sales and SVP of Engineering. Seasoned leaders with deep experience in digital marketing, big data and enterprise software, […]