Tag : Press

A Glimpse Into Nanigans Europe

Today, PerformanceIN showcased our Managing Director of EMEA, Will Ashton, from Nanigans’ London office for their “Profile: A Day in the Life Of” series. Take a look at the excerpt below, or check out the full piece here. Duration in current role: 2 years Where are you based? London Previous performance marketing-related companies you have worked at: Alchemy Social / Techlightenment Google What are your main job responsibilities? I look after our European business. At its core this means everything from […]

The Biggest Disruption in Ad Tech

This spring when we announced Nanigans commitment to SaaS, VentureBeat’s John Koetsier reached out inquiring about a comment our co-founder and CEO Ric Calvillo made regarding “the biggest disruption in ad tech.” Ric recently expanded on his comment in an interview with John, going in-depth to explain Nanigans focus on delivering more value to end advertisers through a SaaS platform enabling publisher-direct media buying – and in doing so, removing the media markup costs of traditional ad tech middlemen. An excerpt from […]


Nanigans Launches VAR Program; AMP Agency, Merkle and Varick Join as Partners

Performance Marketing Technology Leader Extends its Predictive Lifetime Value SaaS Platform to Agencies, Trading Desks and Digital Vendors Worldwide August 22, 2013 – Boston, Mass. (BUSINESS WIRE) – Nanigans, Inc., the predictive lifetime value company offering Software-as-a-Service (SaaS) for social and mobile performance marketing at scale, announced today the launch of a value-added reseller (VAR) program. The VAR program enables advertising agencies, trading desks and other digital vendors to benefit from Nanigans’ three years of research and development into predictive […]

Inside Nanigans — An Interview with The Boston Globe [Video]

The Boston Globe dropped by Nanigans’ Boston headquarters last week to tour our office and interview our co-founders, Ric Calvillo and Claude Denton. The interview offers an inside glance at why we began Nanigans, and the challenges we’re solving across social and mobile advertising with our predictive lifetime value SaaS platform for performance marketing at scale. The video provides an inside look at the key forces behind Nanigans’ momentum and growth to 100+ employees in 4 offices across the globe, […]


Former Facebook Exchange Product Director Joins Nanigans

Addition Furthers Advertising Technology Company’s 2013 Momentum and Growth BOSTON – June 26, 2013 (BUSINESS WIRE) – Nanigans, Inc., developer of the predictive lifetime value SaaS platform for performance marketing at scale, has appointed Antonio Garcia-Martinez as advisor. Antonio joins Nanigans after a strong year of growth, with the company growing revenues 2.5X, serving 200 enterprise customers, and operating four offices worldwide. Antonio comes to Nanigans after more than two years developing Facebook advertising technologies. Antonio is a former ad […]