Menu

Tag : Product Updates

Exploration Boost: Ensure Your New Ads Have the Chance to Succeed

In the competition for impressions, clicks and purchase events, recently launched social media ads often get the short end of the stick. Facebook doesn’t know how likely it is that consumers will click on a new ad, so it gives preference to other ads that already have a track record of clicks. This approach makes logical sense, but it puts marketers in a chicken-and-egg spiral where a new ad’s odds of good delivery are low because there’s not enough data, […]

Measure All Your Facebook Ad Campaign Data In One Place

Getting multiple data sources to play nicely is a challenge that nearly all marketers face on a daily basis. According to eConsultancy, an independent research and media company, 72% of marketers recently surveyed found that data fragmentation was an obstacle to achieving a single customer view. Whether it’s evaluating web analytics data in Excel, or trying to compare campaign data across platforms, there has never been one easy way to combine and analyze all of your data – until now. […]

Conversion Tools Go Self-Service on Ad Engine

Getting started using new software is generally not easy, especially when it comes to enterprise software. At Nanigans, we recently announced our move towards a self-service SaaS platform for in-house marketers and as a result, have been working to not only incorporate key UX principles into our design, but also ensure in-house marketers can set up Ad Engine themselves, without the help of a Nanigans account team. While we’ve always tracked conversions – and our optimization technology heavily uses data from […]

Easily Visualize Ad Campaign Data With Performance Analysis Charts

Visualizing performance information is a great way to spot trends and quickly understand campaign data that you want to delve into further. In fact, according to 3M and Zabisco visual information is processed by the brain 60,000x faster than text – so it’s no wonder why data visualization is useful to startups and marketers. Let’s look at two marketers that run Facebook ad campaigns and how data visualization helps each of them find data in their campaigns much faster. Claude […]

Introducing Multiple Product Feeds for Facebook Exchange

The power of Facebook Exchange (FBX) lies in one-to-one interactions with consumers. What it all boils down to is this: An individual user visits a website, and then sees contextual information about that website on Facebook in real-time. Because context is at the center of FBX retargeting, today we want to share how you can take your current advertising on FBX one step further to generate real business results. Let’s look at two individuals shopping for new TVs – we’ll […]