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Tag : Product Updates

Conversion Tools Go Self-Service on Ad Engine

Getting started using new software is generally not easy, especially when it comes to enterprise software. At Nanigans, we recently announced our move towards a self-service SaaS platform for in-house marketers and as a result, have been working to not only incorporate key UX principles into our design, but also ensure in-house marketers can set up Ad Engine themselves, without the help of a Nanigans account team. While we’ve always tracked conversions – and our optimization technology heavily uses data from […]

Easily Visualize Ad Campaign Data With Performance Analysis Charts

Visualizing performance information is a great way to spot trends and quickly understand campaign data that you want to delve into further. In fact, according to 3M and Zabisco visual information is processed by the brain 60,000x faster than text – so it’s no wonder why data visualization is useful to startups and marketers. Let’s look at two marketers that run Facebook ad campaigns and how data visualization helps each of them find data in their campaigns much faster. Claude […]

Introducing Multiple Product Feeds for Facebook Exchange

The power of Facebook Exchange (FBX) lies in one-to-one interactions with consumers. What it all boils down to is this: An individual user visits a website, and then sees contextual information about that website on Facebook in real-time. Because context is at the center of FBX retargeting, today we want to share how you can take your current advertising on FBX one step further to generate real business results. Let’s look at two individuals shopping for new TVs – we’ll […]

Delivering Relevant and ROI-Driven Ads Using Website Custom Audiences

According to a Global Media Intelligence study by eMarketer, advertisers that target the right audience can see an enormous lift in performance. For example, advertisers in Retail that targeted top audiences experienced a lift in performance of 500%. While some of the increases from targeting are astounding, the concept of targeting a relevant audience is not new among social marketers. On Facebook, performance-minded marketers have been utilizing expansive options to reach very granular and relevant audiences. In addition to these […]

5 Reasons You Should Integrate the Nanigans SDK Into Your Mobile App

Tracking customer lifetime value in today’s multi-device, multi-click world can present a significant challenge. It not only impacts attribution, but also how the value of each customer is tracked appropriately. According to recent Nanigans data, we have tracked over 840 million mobile events from the last week in February alone. This is why at Nanigans we recently introduced a native mobile app SDK that enables you to build a full story of customer lifetime value and automatically feed mobile tracking […]