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Tag : programmatic buying

chain-money

Roundup: 7 Compelling Ad Tech Blockchain Projects

Despite the hype, blockchain is not yet the savior of ad tech. But for all the vague promises and white papers, there are also real companies putting blockchain technologies to work to improve trust and transparency in online advertising. Here are seven of the most noteworthy ad tech blockchain projects right now. Amino Payments This Philadelphia-based company founded in Feb. 2017 develops blockchain software for online ad tracking, payments, authentication and reconciliation. It caters to brands, agencies, publishers, and ad […]

Programmatic trading desks

A Brief History of the Agency Programmatic Trading Desk [Infographic]

The birth of programmatic advertising can be traced to the late ’90s when the first ad networks appeared, and in 2000 when Google released AdWords. But programmatic as we know it today really took shape in 2005 when the first ad exchanges arrived, followed by the first DSPs (demand-side platforms) in 2007, Google’s acquisition of DoubleClick in 2008, the use of RTB (real-time bidding) in 2009, and the OpenRTB protocol’s release in 2010. Related post: Nickel and Dimed: The Programmatic […]

Ecommerce marketing conference

Top Ecommerce Marketing Conferences for the Rest of 2018

With Shoptalk 2018 kicking off this Sunday in Las Vegas, we were inspired to do a round-up other ecommerce conferences taking place in the coming months. In addition to Shoptalk (you’re cutting it close if you haven’t planned to go yet), here are four other conferences worth your time and money for networking with peers and shedding new light on consumer behavior and ecommerce strategies. Shoptalk March 18-21, Las Vegas, NV Shoptalk is arguably the world’s most well-known retail conference, […]

Programmatic In-House

In-House Programmatic: Why More Brands Are Managing Advertising Themselves

Last fall, Sprint created an in-house digital ad agency, signaling a major shift in the company’s programmatic advertising strategy. At the time, I thought, “There goes another one.” A major brand trying to become more nimble, gain control of the ad buying process and save money – during a time when confusion and frustration is mounting in digital advertising. I was encouraged by Sprint’s move, but not surprised. They’re not the only company taking this route. Unilever created in-house content […]

Retail Shoptalk

Shoptalk 2018: 10 Can’t Miss Sessions for Ecommerce Marketers

Shoptalk 2018, taking place March 18-21 in Las Vegas, recently announced its full agenda and — surprise, surprise — it’s chock full of sessions led by C-level execs from both retail giants and fast-growing startups, covering topics such as the future of marketing, the customer journey, artificial intelligence, digital payments, and more. While Shoptalk’s sessions will give CMOs and their teams much to think about, discuss and put into action, with 300 speakers across 100 sessions it’s not easy to […]