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Tag : programmatic buying

in house facebook marketing

Charting A Path to In-House Programmatic

This article was originally published in AdExchanger. As the slow death of media buying agencies continues *, a growing number of marketers want to own their data and bring all buying in house. They simply need some direction to develop this competency. The five most prevalent motives for advertisers to bring their programmatic buys in-house include: Ownership of data Cost efficiency Prioritization of objectives Transparency Owning the core competency Ownership of data Brands recognize the importance of their site and […]

self service

Programmatic Buying: Moving From Outsourced To Self-Service

This article was originally published in AdExchanger. Ever since the first DSPs hung their shingles, the flood of venture-capital dollars into the Software-as-a-Service space has forced senior executives to ask themselves one very important question: Should they outsource programmatic buying or come up with a solution in-house? For many firms, the answer is in-house expertise, also known as self-service. Cost savings, data protection and creating expertise that is core to your brand are some of its potential benefits. I’m not […]