Tag : programmatic media buying

featured image - ANA programmatic report

ANA Report Highlights Rise Of In-House Programmatic Advertising

According to a recent survey from the Association of National Advertisers and Forrester, an increasing number of marketers are expanding their in-house ad-buying capabilities in order to maximize the advantages of programmatic advertising. How many marketers have chosen the in-house programmatic path, and how has it helped them combat concerns about transparency and fraud? Take a look at the following breakdown of the ANA report: Programmatic’s Growth By The Numbers ANA represents many of the country’s largest advertisers such as Procter […]

3 Essential Factors Of Effective Video Ads on Facebook, Instagram and Twitter

When it comes to the future of digital advertising, all signs point to video. According to eMarketer, programmatic digital video ad spend in the US will grow 84.5% in 2016, reaching a total of $5.37 billion. That amount is projected to grow even further to $7.43 billion in 2017. Clearly, video will become an increasingly bigger player in the online marketing world. If you’re riding the rising wave of video advertising, what do you need to know? Here are three […]

Featured Image - in-house advertising vs agency

In-House Advertising Software Vs. Advertising Agencies: Which Is Best For You?

More than half of marketers have already moved their advertising from an external agency to an in-house team (even Facebook has revealed that it’s moving more of its advertising work in-house.) So how do you know if your company should follow the in-house herd? Ask yourself the following questions to determine if an in-house advertising team is right for you: Would you like to cut out unnecessary advertising costs? When you hire an outside agency to manage your ads, you’re […]

featured image - emarketer state of programmatic

Why Programmatic Ad Spending Will Dominate The Future Of Advertising

2015 has been a landmark year for programmatic — a method of marketing that eMarketer calls a “must-have for media buyers and sellers looking to achieve better campaign performance and media buying efficiencies.” By using an algorithm to purchase ad space in real-time instead of manually managing the process, advertisers are free to focus on making impactful ad campaigns with more precise targeting. Programmatic is also accessible enough that companies can manage their own advertising in-house instead of outsourcing to […]

5 Myths of In-House Advertising, Debunked

Recently, the Wall Street Journal published an article titled WPP’s Sorrell: In-House Ad Buying is a “Temporary Phenomenon.” In it, the public relations company’s CEO is quoted as telling CMO Today, “Our view is after a year or two it will change. I question whether [ clients ] will be able to apply technology successfully.” While we readily acknowledge that in-house marketing is not for everyone, it’s a far stretch to say that direct ad buying won’t last, or that data-driven […]