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Tag : programmatic media buying

2019 Predictions

Our Five Big Digital Marketing Predictions for 2019

As 2018 winds down, it’s time to tap our internal experts for some good old fashioned digital marketing predictions. Here are the evolutions and innovations on the horizon for 2019 regarding the Google-Facebook-Amazon triopoly, the programmatic supply chain, Instagram Stories advertising, and more. 1. The advertising triopoly will be cemented Amazon, with its growing search market share and unique role as an ad network and a ecommerce marketplace, has been flirting for a few years to be the third major […]

In-House Programmatic

Understanding Programmatic: Your Company and Career May Depend On It

We all face choices throughout our lives whether to hire someone or tackle a job ourselves. We might decide to paint our bedroom rather than hire a painter, or spackle the ceiling ourselves instead of calling a contractor. The effects of such choices are not life-changing. As long as we’re happy with the job we did, the calculation is based on how much we enjoy the results and value our free time. The equation changes though when it comes to […]

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ANA Report Highlights Rise Of In-House Programmatic Advertising

According to a recent survey from the Association of National Advertisers and Forrester, an increasing number of marketers are expanding their in-house ad-buying capabilities in order to maximize the advantages of programmatic advertising. How many marketers have chosen the in-house programmatic path, and how has it helped them combat concerns about transparency and fraud? Take a look at the following breakdown of the ANA report: Programmatic’s Growth By The Numbers ANA represents many of the country’s largest advertisers such as Procter […]

3 Essential Factors Of Effective Video Ads on Facebook, Instagram and Twitter

When it comes to the future of digital advertising, all signs point to video. According to eMarketer, programmatic digital video ad spend in the US will grow 84.5% in 2016, reaching a total of $5.37 billion. That amount is projected to grow even further to $7.43 billion in 2017. Clearly, video will become an increasingly bigger player in the online marketing world. If you’re riding the rising wave of video advertising, what do you need to know? Here are three […]

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In-House Advertising Software Vs. Advertising Agencies: Which Is Best For You?

More than half of marketers have already moved their advertising from an external agency to an in-house team (even Facebook has revealed that it’s moving more of its advertising work in-house.) So how do you know if your company should follow the in-house herd? Ask yourself the following questions to determine if an in-house advertising team is right for you: Would you like to cut out unnecessary advertising costs? When you hire an outside agency to manage your ads, you’re […]