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Tag : Real-time bidding

native advertising

Native Advertising Predicted to Transform Marketing in 2014

It’s no secret that it is increasingly difficult to get a brand in front of consumers. More than ever before, advertisers looking for reach are encountering greater competition for space. And they have to be interesting and relevant enough to capture the attention of their target audience. Enter Native Advertising. Marketers are turning to native advertising to deliver content that blends with the experience of the website, are meaningful to the user, and can be shared socially. U.S. native-ad spending […]

Nanigans Announces Support for Facebook Exchange

Facebook Ads API Developer Brings Facebook Advertising Expertise and Audience Monetization Data to Facebook Exchange September 13, 2012, Boston, Mass. (BUSINESS WIRE) – Nanigans, Inc., developer of a market-leading Facebook® advertising software, announced its support for Facebook Exchange. Facebook Exchange allows marketers to buy ads on Facebook via real-time bidding. Nanigans’ access to Facebook Exchange empowers marketers to automate their Facebook media buying decisions based on real-time, individual impression level data. This individual impression level decisioning enables advertisers to better […]