Tag : Real-time bidding

Facebook Bid Types: Maximizing Effective Reach

When my grandfather retired, he took a part-time job driving cars to an auto auction on behalf of a local used car dealer. He’d tell me stories about the process; how they’d bring a car up to the stage and how other dealers and private owners would bid on the vehicle in question. In my head, I imagined that the process was just like I saw it on TV: a fast talking auctioneer, lots of commotion, and a loud “SOLD!”, […]

The State of Mobile: Programmatic Buying & Retargeting

2013 was undoubtedly the year of mobile. The global mobile advertising market more than doubled to $18 billion, and mobile ad spend shows no sign of trickling — it’s on pace to grow another 75% in 2014. Along with social media, mobile has become the most exciting advertising channel for in-house digital marketers and agencies alike. Pure play mobile companies were the early mobile advertising proponents, and now industry heavyweights Facebook and Google have catapulted mobile advertising into the mainstream. […]

native advertising

Native Advertising Predicted to Transform Marketing in 2014

It’s no secret that it is increasingly difficult to get a brand in front of consumers. More than ever before, advertisers looking for reach are encountering greater competition for space. And they have to be interesting and relevant enough to capture the attention of their target audience. Enter Native Advertising. Marketers are turning to native advertising to deliver content that blends with the experience of the website, are meaningful to the user, and can be shared socially. U.S. native-ad spending […]

Nanigans Announces Support for Facebook Exchange

Facebook Ads API Developer Brings Facebook Advertising Expertise and Audience Monetization Data to Facebook Exchange September 13, 2012, Boston, Mass. (BUSINESS WIRE) – Nanigans, Inc., developer of a market-leading Facebook® advertising software, announced its support for Facebook Exchange. Facebook Exchange allows marketers to buy ads on Facebook via real-time bidding. Nanigans’ access to Facebook Exchange empowers marketers to automate their Facebook media buying decisions based on real-time, individual impression level data. This individual impression level decisioning enables advertisers to better […]