Menu

Tag : Real-time bidding

Facebook Advertising For Beginners: Best of Bundle

Nanigans may have a silly name, but we’re serious about our automated advertising solutions. Ad Engine is sophisticated software that delivers over one billion impressions a day backed by a complex bidding algorithm and predictive lifetime value tools. When it comes to strategy, our account managers have years of experience in setting up, testing and optimizing direct response campaigns on social media. However, they all started out as beginners at one point — and the world of advertising technology moves […]

Facebook Advertising Basics: User Acquisition [SlideShare]

Last week, Nanigans eCommerce Business Lead Carly Rogers gave a presentation at the Martin Trust Center for MIT Entrepreneurship. The audience was comprised of students beginning to pitch their fledgling startups to customers, so her talk focused on the basic tenets of real-time bidding via social media marketing: Although Carly’s slideshow was meant for advertising beginners, it lays the foundations for more complex marketing initiatives and serves as a reminder that user acquisition campaigns can also be used as a […]

Facebook Bid Types: Maximizing Effective Reach

When my grandfather retired, he took a part-time job driving cars to an auto auction on behalf of a local used car dealer. He’d tell me stories about the process; how they’d bring a car up to the stage and how other dealers and private owners would bid on the vehicle in question. In my head, I imagined that the process was just like I saw it on TV: a fast talking auctioneer, lots of commotion, and a loud “SOLD!”, […]

The State of Mobile: Programmatic Buying & Retargeting

2013 was undoubtedly the year of mobile. The global mobile advertising market more than doubled to $18 billion, and mobile ad spend shows no sign of trickling — it’s on pace to grow another 75% in 2014. Along with social media, mobile has become the most exciting advertising channel for in-house digital marketers and agencies alike. Pure play mobile companies were the early mobile advertising proponents, and now industry heavyweights Facebook and Google have catapulted mobile advertising into the mainstream. […]

native advertising

Native Advertising Predicted to Transform Marketing in 2014

It’s no secret that it is increasingly difficult to get a brand in front of consumers. More than ever before, advertisers looking for reach are encountering greater competition for space. And they have to be interesting and relevant enough to capture the attention of their target audience. Enter Native Advertising. Marketers are turning to native advertising to deliver content that blends with the experience of the website, are meaningful to the user, and can be shared socially. U.S. native-ad spending […]