Tag : Remarketing


Remarketing on a Fragmented Internet: Three Major Challenges [Ebook]

Creating opportunities to engage with your remarketing audience in the right moments requires making media buying decisions across a fragmented internet. From the perspective of a marketer, there are now three internets: the Google internet, the Facebook internet, and the open internet. Remarketing across all three obviously complicates remarketing and introduces three challenges for marketing teams. Cross-Channel Orchestration Because AdWords, Facebook Ads Manager, and DSPs (demand side platforms) are independent systems, the media buying decisions of one system have no […]

CMO’s Guide to Remarketing on a Fragmented Internet [Ebook]

There’s no better way than remarketing to engage with potential customers who have abandoned a shopping cart or left your site after browsing. But as powerful media companies fragment the internet into walled gardens, successful remarketing has become a challenging endeavor for brands. From the perspective of a marketer, there are now “three internets”: The Google internet, the Facebook internet, and the open internet. Shoppers may not even know they’re moving between internets, but marketers must know because each internet […]

Retargeting done wrong

Retargeting Done Wrong: Marketers Are Sacrificing Serious Revenue

U.S. retailers are leaving $5 billion in revenue on the table Here’s an elephant in the room: CMOs are allowing their marketing vendors and teams to focus on advertising metrics that may not mean anything to their business. When I talk to marketing executives of large online retailers, I ask a lot of questions about revenue and budgets to get to the bottom of how they can measure they’re advertising more efficiently. The following bits of dialogue are from a […]

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Email Marketing and Facebook Advertising: The Unbeatable Ecommerce Power Couple

If you’re not linking your social media advertising with your email marketing efforts, you’re missing out on a powerful opportunity to generate greater ROI. With average revenue per email down nearly 15% and order value down nearly 12% year over year, a cross-channel marketing approach is more important than ever. Here are just a few ways to regain customer reach and increase campaign impact with a dynamic ecommerce strategy. Let Your Email List Guide Your Ad Targeting If a customer […]

Insider’s Guide to Retargeting with Facebook Exchange [eBook]

Retargeting has become a must-have component of any performance marketing campaign as marketers have discovered the extraordinary value of reaching the 98% of consumers who didn’t convert on their first visit to a website. At the same time, Facebook has emerged as a powerful advertising channel boasting more than 1 billion users globally. Facebook won over advertisers with its innovative targeting capabilities and native ad units that performed exceptionally well because of their centralized location, ability to scale and high engagement rates. To capitalize […]