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Tag : Remarketing

Insider’s Guide to Retargeting with Facebook Exchange [eBook]

Retargeting has become a must-have component of any performance marketing campaign as marketers have discovered the extraordinary value of reaching the 98% of consumers who didn’t convert on their first visit to a website. At the same time, Facebook has emerged as a powerful advertising channel boasting more than 1 billion users globally. Facebook won over advertisers with its innovative targeting capabilities and native ad units that performed exceptionally well because of their centralized location, ability to scale and high engagement rates. To capitalize […]

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Facebook Exchange: 10 Steps to Boost Conversions

Just how powerful is the Facebook Exchange? FBX, Facebook’s real-time ad exchange, is one of the best performing ad products available in digital media because of its ability to deliver ads to people who have demonstrated intent by visiting and engaging with their domains. It has opened up a whole new world for direct response marketers who have successfully leveraged FBX to drive purchases, app installs, travel bookings and form submissions. And the results are staggering. On average we’ve seen FBX […]

Mobile Marketers: Supercharge Targeting with Facebook’s New Custom Audience Solution — App User IDs

Facebook has just made it easier, faster and more effective for mobile advertisers to reach, remarket and reengage their customer bases. In its continued focus on solving challenges for the mobile industry, Facebook recently released a new custom audience solution designed specifically for mobile app developers: app user IDs. To date custom audiences have enabled marketers to take their CRM information (specifically email addresses, phone numbers or Facebook user IDs) and match them with Facebook profiles containing this same information. The […]

Dynamic Creative Increases ROI of Facebook Exchange by 5X [Case Study]

Nanigans’ Facebook Exchange (FBX) remarketing solution provides advertisers the ability to dynamically display creative at an individual, product SKU level. This empowers advertisers with a simple, hands-off method to remarket to people on Facebook with products they recently explored and engaged with. With intent already shown, the promise of dynamic creative lies in it providing heightened relevancy for end consumers. We recently compiled a case study to better understand how dynamic creative impacts the performance of FBX remarketing campaigns on […]

News Feed Increases ROI of Facebook Exchange by 197% [Study]

Advertisers with remarketing goals can now leverage page post link ads in the News Feed through Facebook Exchange (FBX). This provides advertisers increased distribution for their remarketing efforts by extending inventory from the right-hand side of Facebook into the News Feed – the place where people spend the bulk of their time on Facebook. In addition, page post link ads provide consumers with a more engaging ad unit than standard domain ads delivered on the right-hand side of Facebook, featuring […]