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European Facebook Advertising Benchmarks Every Marketer Should Know [New Report]

Digital ad spending in Europe grew to €36.2 billion last year, and the opportunity for advertisers on Facebook has never been greater. With 338 million monthly active users in Europe, Facebook has become a primary digital advertising channel for commerce companies driving profitable growth among increasingly mobile consumers. The opportunity is huge for European and global advertisers alike, but strategic campaign segmentation is critical for high-ROI Facebook advertising in the region. Europe encompasses such a wide range of languages, cultures, […]

Lead Generation: 2016 Facebook Advertising Preview [Free Report]

From driving newsletter signups or business inquiries to cultivating leads for financial lenders or finding prospective students for a university program, lead generation advertisers on Facebook have a wide range of unique performance objectives. They are highly data-driven, know their market inside and out, and are constantly motivated by reaching the best new leads in the most efficient way they can. To provide these marketers with trend and performance data specific to their advertising objectives, we analyzed historical lead generation […]

3 Key Takeaways From eMarketer’s 2015 App Marketing Report

The demand for apps is booming, and with that growth comes a rapidly evolving market. eMarketer’s latest report, “App Marketing 2015: Fighting for Downloads and Attention in a Crowded Market,” highlights these changes while exploring ways that app developers can stand out. As today’s 199.5 million smartphone and tablet app users become 223.9 million by 2018, marketers should be prepared. Read on for a summary of key findings and takeaways to help your app get noticed, downloaded and used. Specific […]

Q1 2014 Facebook benchmarks

Nanigans Releases Q1 2014 Facebook Advertising Trends Report

Nanigans is releasing  a Q1 2014 Facebook Advertising Trends Report today for advertisers on Facebook. The report provides key metrics and insights for performance marketers and CMOs looking to maximize their Facebook advertising return on investment (ROI). By optimizing campaigns, targeting new audiences and investing in high quality ad creative, advertisers have the opportunity to drive more relevant traffic and improve their bottom line. Key findings from the report:   Related Posts: Patriots vs. Dolphins: Who Has the Facebook Edge? […]