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Tag : Reporting

Data Analysis: The Backbone to In-House Advertising

Data driven decision-making is the modern day marketer’s key to success in today’s competitive digital environment. A siloed reporting suite with canned sets of data is no longer sufficient in an era where in-house teams are managing thousands of ads across marketing channels. Here are three ways Nanigans data analysis software has significantly changed the way marketers plan, create and optimize their ad campaigns. “Data Everywhere”: One-Stop Analysis and Optimization When our clients step into the office in the morning, […]

Excel Gets Real-time With Performance Analysis

While Excel remains the number one analytics tool in digital advertising today, it was never designed for managing ad campaigns. No one rides a motorcycle at the Grand Prix – why continue to use outdated tools to analyze your ad campaigns? At Nanigans, we’ve had many prospective clients come to us seeking a business intelligence solution tailored for campaign insights and optimization; one that possesses the power of pivot tables but also allows seamless campaign management and adjustment.  In response we’ve […]

Fire Your Marketing Department (If They Don’t Use Cohort Analysis)

“A few years ago, my HR business partner said that she doesn’t fire people, they fire themselves. I couldn’t agree more!” — Marc Grabowski, COO of Nanigans. Underperformance is a typical reason for employee dismissal, but with performance marketing it’s not as simple as looking at results and making a judgment call. Performance is based on the metrics a marketer has at hand. If they are looking at the wrong metrics, their success will be falsely represented. Smart marketers are […]

The Reporting Dashboard GM Never Had

General Motors (GM) made headlines last spring when it pulled its ad budget from Facebook days before the social network’s IPO, citing vague performance reasons. The auto giant is in advertising headlines once again this week as it undergoes an agency review. Rather than seeking out new agencies or writing off an entire advertising channel (nonetheless the most popular website that is frequented by more than 1 billion people), perhaps instead GM is in need of a best-in-class reporting dashboard. […]