Tag : Reports

Recap: Facebook’s Q3 2015 Earnings Call

Facebook has once again come out of its quarterly earnings call with strong performance in terms of ad revenue and user growth. With more than 1 billion people now checking Facebook daily, the social platform remains a premier destination for advertisers looking to reach a wide, global audience. Throughout the call, CEO Mark Zuckerberg and COO Sheryl Sandberg emphasized the three core pillars of Facebook’s strategy: Capitalizing on the shift to mobile Growing the number of marketers using Facebook’s ad […]

Facebook Carousel Ad, Mobile Spending Grow in Q3 2015 [Report]

To provide even more value to data-driven performance marketers, today we’re releasing our latest Global Facebook Advertising Benchmark Report, which features a greater breadth of analysis than ever before. The report includes Nanigans’ global and vertical-specific (ecommerce and gaming) data on Facebook advertising CTR, CPC, and CPM in Q3 2015. As Facebook becomes an increasingly vital advertising channel for marketers across the globe, we’ve highlighted these performance benchmarks on a geographic region-by-region basis as well for the Americas, EMEA, and APAC. […]

2015 Facebook Advertising Holiday Trend Preview for Ecommerce

For large online retailers, the summer months are less about fun in the sun, and more about planning for the holiday season several months away. The questions ecommerce companies often grapple with in digital advertising relate to everything from budget allocation to campaign creative strategy to targeting mix. To give ecommerce performance marketers more insight into holiday advertising trends, we’ve run a thorough analysis comparing non-holiday and holiday campaign performance on Facebook. Related Posts: Ecommerce Holiday Advertising Trends Preview Nanigans […]

Recap: Facebook’s Q2 2015 Earnings Call

In the week leading up to Facebook’s Q2 2015 earnings call, financial advisors predicted a strong performance – and they were not disappointed. Thanks in part to continued emphasis on mobile and video, Facebook’s total revenue in Q2 exceeded $4 billion dollars; a first for the company. User growth continued at a steady pace, confirming Facebook’s place as a dominant force in social media. For other takeaways from the call, read on: Stats and Facts Reach Facebook now has 1.49 […]

Facebook Advertising CTRs and Video Spend Hit New Highs, While CPCs Drop Globally in Q2 2015 [Report]

About This Report This report is representative of Facebook® ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. For reporting purposes Nanigans categorizes Facebook ad types to align with broad direct response marketing objectives as follows: Unpublished Page Post (All) includes Link, Photo, Video, and Multi-Product Unpublished Page Post Ads. Mobile App Install (All) includes standard (image) and Video Mobile App Install Ads. Domain […]