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Tag : Reports

Facebook Leads eMarketer’s Social Commerce Roundup

In Q1, eMarketer predicted that global B2C eCommerce sales will reach $1.5 trillion by the end of 2014 (a 20.1% increase over last year) due in part to the growth of Internet availability and a mobile use base in emerging markets. This year, Asia Pacific (APAC) consumers are expected to spend the most on eCommerce purchases, surpassing North America for the first time ever. In response, many major brands are extending their reach internationally. Last month, eMarketer released its 17-page […]

Recap: Facebook’s Q2 2014 Earnings Call

Facebook’s been busy since its f8 developer conference back in April, when the company announced a majority of mobile ad revenue (59%) and the launch of the Facebook Audience Network. Over the past few months, the social network has garnered headlines for its right-hand side ad redesign, the acquisition of online video advertising platform LiveRail, and most recently, its testing of a direct action “Buy” button geared toward ecommerce companies. The advertising community has eagerly anticipated Facebook’s Q2 earnings report yesterday, a […]

New Report: Q2 2014 Global Facebook Advertising Benchmarks

Today we released Nanigans’ Q2 2014 Global Facebook Advertising Benchmark Report. Aggregating data from more than 200 of the world’s leading ecommerce, gaming, and pure-play internet companies, we compiled important performance metrics to distill the latest trends in Facebook advertising. Related Posts: Facebook Leads eMarketer’s Social Commerce Roundup An eCommerce Site Drives More than 88,700 Registrations in Under a Month What eMarketer’s Digital Ad Spend Benchmarks Mean For Travel, eCommerce & Game Advertisers Facebook Advertising Holiday Trends – CPC, CTR […]

comScore’s 2014 Digital Future in Focus Report: Native, Mobile, & Multi-Platform

At 7,105 words and 41 pages, comScore’s 2014 US Digital Future in Focus report is a hefty read. Luckily, it’s also chock full of interesting data and takeaways for marketers interested in multi-platform, digital media, mobile, social monetization, online video, ad performance, search engine and eCommerce trends (that should be all of us, right?). If you don’t have the time to read the whole thing, here’s a snapshot of what mobile disruption means for digital advertisers and where you should be focusing your attention. 1. […]

What eMarketer’s Digital Ad Spend Benchmarks Mean For Travel, eCommerce & Game Advertisers

This year, eMarketer’s industry ad spend report series has been updated to reflect growing trends in the digital landscape. Their third annual report now breaks out mobile ad spend vs. desktop, and industry spend by objective (DR vs. branding) across ten industries. As this series is based on agency, brand and digital ad publisher feedback from over 75 sources — and US industries are pouring $50 billion into digital advertising in 2014, with eCommerce leading the pack — we see […]