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Tag : Reports

Facebook Advertisers Enjoy Strong Q3 Thanks to Mobile, Video and Dynamic Ad Growth [Benchmark Report]

More than ever, Facebook has become an essential channel for profit-driven advertising. The latest trends from Q3 2017 show how marketers are maximizing every opportunity to drive revenue growth across its global network of users. Nanigans’ new Global Facebook Advertising Benchmark Report, released today, highlights how mobile, video, and dynamic ads were the big stories of last quarter. When it comes to mobile video ads, Mark Rabkin, Facebook’s VP of Ads and Business Platform, says that marketers should “measure results, not […]

Q4 2016 Benchmark Report: The Holidays Deliver Higher Returns on Facebook Ad Spend

Throughout the competitive holiday advertising season in Q4 2016, performance marketing teams using Nanigans had a banner quarter on Facebook. Return on ad spend (ROAS) among ecommerce advertisers increased an average of 33% year-over-year, on a same-advertiser basis. At the same time, purchase rates skyrocketed 68%. More than ever, online retailers also focused on driving new and repeat purchases from customers on mobile. While desktop advertising remains an important part of the mix, the share of ad spend allocated to […]

Facebook Video Advertising Rewind: Benchmarks and Trends from 2016 [Report]

Advertisers are flocking to video ads faster than ever on Facebook. Facebook CEO Mark Zuckerberg sees “a world that is video-first with video at the heart of all of our apps and services.” The reality among advertisers supports that vision, as marketers using Nanigans significantly accelerated their adoption of Facebook video ads throughout 2016. Video ad formats offer brand marketers a powerful storytelling tool for increasing awareness. However, 2016 proved they also provide direct response advertisers a compelling way to drive […]

Mobile Game Advertising Benchmarks: A Cheat Sheet for Winning the Holidays on Facebook [Report]

Which gifts often top the holiday wish lists of today’s modern consumers? New smartphones and tablets. With so many new devices being unwrapped during the holiday season, there’s a massive growth opportunity for mobile developers in one of the world’s most popular app categories: games. Throughout the year, the largest and most successful mobile game developers rely on Facebook advertising as a critical engine of business growth. But during the holidays, retailers tend to dominate the Facebook marketplace, driving up […]

European Facebook Advertising Benchmark Report [SlideShare]

The advertising opportunity in Europe has never been greater. In 2015, digital ad spending in the region grew to €36.2 billion. Additionally, Facebook has over 338 million monthly active users in the continent, making it the perfect place to reach a large and diverse audiences Because such a large region encompasses numerous different languages, cultures, and habits, it’s more important than ever that advertisers have a firm grasp of performance benchmarks for each country, and the best practices that will help […]