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2015 Facebook Advertising Holiday Trend Preview for Ecommerce

For large online retailers, the summer months are less about fun in the sun, and more about planning for the holiday season several months away. The questions ecommerce companies often grapple with in digital advertising relate to everything from budget allocation to campaign creative strategy to targeting mix. Related Posts: Ecommerce Holiday Advertising Trends Preview Nanigans Report: Facebook Ads Deliver Strong Q4 2014 Performance During a Competitive Holiday Advertising Season Facebook Leads eMarketer’s Social Commerce Roundup Purchase Rates Increase 42% […]

Recap: Facebook’s Q2 2015 Earnings Call

In the week leading up to Facebook’s Q2 2015 earnings call, financial advisors predicted a strong performance – and they were not disappointed. Thanks in part to continued emphasis on mobile and video, Facebook’s total revenue in Q2 exceeded $4 billion dollars; a first for the company. User growth continued at a steady pace, confirming Facebook’s place as a dominant force in social media. For other takeaways from the call, read on: Stats and Facts Reach Facebook now has 1.49 […]

Facebook Advertising CTRs and Video Spend Hit New Highs, While CPCs Drop Globally in Q2 2015 [Report]

About This Report This report is representative of Facebook® ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. For reporting purposes Nanigans categorizes Facebook ad types to align with broad direct response marketing objectives as follows: Unpublished Page Post (All) includes Link, Photo, Video, and Multi-Product Unpublished Page Post Ads. Mobile App Install (All) includes standard (image) and Video Mobile App Install Ads. Domain […]

3 Ecommerce Takeaways From eMarketer’s Apparel Retailers Trends Report

The latest fashion trends aren’t the only trends on apparel retailers’ minds. Purchasing habits are changing as consumers increasingly use digital platforms to discover, research and order products. Data from market research firm The NPD Group indicates that online sales have grown to account for 19% of industry dollars, while in-store sales have declined by 2%. Does this mean that ecommerce will eventually lead to the demise of in-store shopping? Not exactly. As eMarketer explains in its latest report, Apparel […]

Mobile Gaming Studies: The Past, Present and Future In 9 Charts

Mobile game developers have a ton of information coming at them – from daily installs and monthly active users to tutorial completion rate and in-app purchases, keeping track of user behavior can be a full-time job. But pausing to take a high-level look at current trends and future projections is also important for maintaining a competitive advertising edge. To that end, we scraped the web for recent and relevant mobile studies, covering app store downloads, monetization strategy, gaming genres by […]