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Recap: Facebook’s Q1 2015 Earnings Call

Fresh off the heels of developer conference f8, Facebook’s Q1 2015 earnings call yesterday afternoon covered all the usual bases — skyrocketing mobile usage, increased adoption of its newest ad products, the gradual growth of its acquisitions, and a steady focus on app monetization. YoY revenue has remained strong at 42% (compared to 58% last quarter) and mobile now makes up 73% of Facebook’s $3.3 billion in ad revenue. COO Sheryl Sandberg shared that in the US, one in every […]

Nanigans Report: New Facebook Ad Products Gain Broader Adoption in Q1 2015

About This Report This report is representative of Facebook® ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. For reporting purposes Nanigans categorizes Facebook ad types to align with broad direct response marketing objectives as follows: Unpublished Page Post (All) includes Link, Photo, Video, and Multi-Product Unpublished Page Post Ads. Mobile App Install (All) includes standard (image) and Video Mobile App Install Ads. Domain […]

Recap: Facebook’s Q4 2014 Earnings Call

Facebook’s Q4 2014 earnings call yesterday afternoon was one for the books, with healthy growth in YoY revenue (58%) and Q4 revenue ($3+ billion) signifying a strong start to 2015. CEO Mark Zuckerberg and COO Sheryl Sandberg continued to hammer on their mission to deliver ”people-based marketing at scale,” echoing Q3‘s themes of quality content, targeting, and measurement. The importance of being where the customer is (mobile) also remained the same, but an emphasis on not just looking at clicks, but […]

Nanigans Report: Facebook Ads Deliver Strong Q4 2014 Performance During a Competitive Holiday Advertising Season

About This Report This report is representative of Facebook® ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. The vast majority of Nanigans customers are direct response advertisers at ecommerce, gaming, and other internet companies. Many leverage Nanigans’ ROI-based bidding algorithms, which focus on reaching high value and high ROI audiences (e.g. those who make purchases) and typically cost more to reach. As such, […]

Ecommerce Holiday Advertising Trends Preview

Related Posts: Nanigans Report: Facebook Ads Deliver Strong Q4 2014 Performance During a Competitive Holiday Advertising Season How Online Retailer Adore Me Reached 1,500 New Customers in 5 Days Facebook Leads eMarketer’s Social Commerce Roundup Ecommerce Sales Top $2B; Shopping Trends Indicate Strong December