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New Report: Q2 2014 Global Facebook Advertising Benchmarks

Today we released Nanigans’ Q2 2014 Global Facebook Advertising Benchmark Report. Aggregating data from more than 200 of the world’s leading ecommerce, gaming, and pure-play internet companies, we compiled important performance metrics to distill the latest trends in Facebook advertising. Related Posts: An eCommerce Site Drives More than 88,700 Registrations in Under a Month What eMarketer’s Digital Ad Spend Benchmarks Mean For Travel, eCommerce & Game Advertisers Facebook Advertising Holiday Trends – CPC, CTR & ROI Why Direct Response Is […]

comScore’s 2014 Digital Future in Focus Report: Native, Mobile, & Multi-Platform

At 7,105 words and 41 pages, comScore’s 2014 US Digital Future in Focus report is a hefty read. Luckily, it’s also chock full of interesting data and takeaways for marketers interested in multi-platform, digital media, mobile, social monetization, online video, ad performance, search engine and eCommerce trends (that should be all of us, right?). If you don’t have the time to read the whole thing, here’s a snapshot of what mobile disruption means for digital advertisers and where you should be focusing your attention. 1. […]

What eMarketer’s Digital Ad Spend Benchmarks Mean For Travel, eCommerce & Game Advertisers

This year, eMarketer’s industry ad spend report series has been updated to reflect growing trends in the digital landscape. Their third annual report now breaks out mobile ad spend vs. desktop, and industry spend by objective (DR vs. branding) across ten industries. As this series is based on agency, brand and digital ad publisher feedback from over 75 sources — and US industries are pouring $50 billion into digital advertising in 2014, with eCommerce leading the pack — we see […]

VentureBeat Takes a Deep Dive Into Mobile Game Monetization

In Q4 of 2013, Google Play games revenue grew 4X and iOS games revenue grew 2X year over year. The mobile games industry appears to be booming, but only a small percentage of app developers dominate a large piece of the pie. As part of an investigation into what separates smaller, less lucrative developers from the big players in the app world, our friends over at VentureBeat recently conducted a study of 176 global game developers. Among them, they have […]

Social Media Monetization Will Drive the Digital Future

“Dramatic global growth in social networking and blogging has developed social media into a new content format, thus driving a shift in overall media consumption.”  – Citigroup Global Markets Pan-Europe Research: “Social Media, E-Payments & The New Digital Market” This 120 page Citigroup report on the state and future of the digital landscape in Europe covers everything from near field communications (the technology punctuated to drive mass adoption of mobile payments) to the types of devices being used to consume media. […]