Tag : resources

The Secret to Customer Success at Nanigans

We’ve been partnering with some of the sharpest marketers at large brands and high growth start-ups for four years, and our top priority is that customers achieve their digital advertising goals.  Nanigans transitioned its model to SaaS this year not only to provide customers with cost savings benefits, but also to better enable them to capitalize on their in-house business expertise. Customer success means different things to different companies. In an industry where real time ad optimization and reporting are […]

How To: Maximize Your Ad Budget

According to ZenithOptimedia, Internet advertising is likely to account for almost one-quarter of global ad spend by the close of 2014. More likely to raise eyebrows: Zenith forecasts that Internet display spend will hit $74.4 billion, overtaking paid search by the end of 2015. As businesses continue to funnel their budgets into social media channels and mobile ad networks, competition for inventory and high-value customers will only increase. How can you cut through the noise? We’ve rounded up some of […]

Software as a Service: Not Another Acronym

A lot goes on behind the scenes at a Software as a Service company. On the surface, it could be tempting to think that clients are just handed the keys (aka, a login) and left to figure out what all the pedals and buttons do. Ever since our “shift to SaaS” announcement in AdExchanger, we’ve been hard at work boosting the out-of-the-box usability of our platform and triple-checking that our product aligns with client needs, now and in the future. […]

Marketing Moneyball: Why In-House Advertising Changes Everything [eBook]

In case you missed it, last week we announced our sharpened focus on the Nanigans blog. As our CEO Ric Calvillo explained to AdExchanger, we are now focusing solely on our SaaS platform and how it can help in-house advertisers meet and exceed user acquisition and re-engagement goals. We know that skilled in-house marketers make the best operators of our automated media buying software because they can incorporate customer touch points, keen data insights, industry expertise and creative testing into […]