Tag : resources

The Marketer’s Creative Guide to Instagram Advertising [eBook]

There’s more to Instagram advertising than meets the eye. With over 400 million monthly active users, Instagram’s popularity is exploding. This mobile, visual platform can be a powerful revenue driver for advertisers who know how to combine eye-catching creative with action-inspiring direct response strategies. For example, one online retailer promoting daily flash sales prioritized showing only the highest quality product photography in its Instagram ads. The result? An impressive 219% increase in purchase rates. When you’re trying to move the […]

The Complete Guide to Direct Response Advertising on Twitter [eBook]

“Mobile-first” has been an essential concept in digital marketing over the past several years, but Twitter has recognized the power of mobile since the very beginning. Alongside the growth of mobile has been a significant shift in ad spend from branding to direct response objectives. Last year, 58% of all US digital ad spend was allocated to direct response campaigns, and the share is even higher among fast-growing verticals like retail. As the world’s fastest growing channel for display advertising, […]

The Secret to Customer Success at Nanigans

We’ve been partnering with some of the sharpest marketers at large brands and high growth start-ups for four years, and our top priority is that customers achieve their digital advertising goals.  Nanigans transitioned its model to SaaS this year not only to provide customers with cost savings benefits, but also to better enable them to capitalize on their in-house business expertise. Customer success means different things to different companies. In an industry where real time ad optimization and reporting are […]

How To: Maximize Your Ad Budget

According to ZenithOptimedia, Internet advertising is likely to account for almost one-quarter of global ad spend by the close of 2014. More likely to raise eyebrows: Zenith forecasts that Internet display spend will hit $74.4 billion, overtaking paid search by the end of 2015. As businesses continue to funnel their budgets into social media channels and mobile ad networks, competition for inventory and high-value customers will only increase. How can you cut through the noise? We’ve rounded up some of […]

Software as a Service: Not Another Acronym

A lot goes on behind the scenes at a Software as a Service company. On the surface, it could be tempting to think that clients are just handed the keys (aka, a login) and left to figure out what all the pedals and buttons do. Ever since our “shift to SaaS” announcement in AdExchanger, we’ve been hard at work boosting the out-of-the-box usability of our platform and triple-checking that our product aligns with client needs, now and in the future. […]