Tag : retail

4 Takeaways on Retail’s Digital Future from Marketing Executives at Williams-Sonoma, Sephora, & Macy’s

Gone are the days when a mobile strategy was far down on the priority list—a “nice-to-have” bonus for retailers. With a mobile audience of 874 million potential customers, leaders in the ecommerce space are making serious investments to maximize the new opportunities created by the technology we carry with us everywhere we go. In fact, 53% of retail marketers position mobile as their number one strategic priority, according to a report. eMarketer recently interviewed top marketing executives from Williams-Sonoma, Sephora, […]


Q4 Global Retail Facebook Advertising Trends

Online retail sales reached a record $46.5 billion during the 2013 holiday shopping season, a 10% increase from 2012. With Facebook cited as the leading social network for driving social traffic to retail websites (roughly 60%), it’s not surprising that advertisers across both desktop and mobile turned to Facebook in Q4 to take advantage of its massive reach of over 1 billion, extensive engagement opportunities and targeting parameters. Facebook advertising has significantly evolved in 2013, offering retailers a breadth of […]

4 Tips For Targeting Shoppers On Facebook This Holiday Season

It’s that time of year again!  Holiday shoppers are scrambling to make their purchases and Facebook marketers are wondering how many targeting combinations they are going to need to achieve their goals.  With over a googol targeting combinations on Facebook, being able to focus on the best targeting combinations can mean the difference between success and failure.  Here are four targeting best practices to ensure your Facebook ad campaigns thrive during the busy holiday shopping season. 1. Custom Audiences & […]

The Shift from Proxy Metrics to Lifetime ROI – Retail Benchmark Report, Part IV

When examining retail KPIs at the audience level, it is clear that higher funnel metrics are not proxies for ROI. For example, while male audiences averaged 15% higher CTRs than female audiences during the first three quarters of 2013, male audiences averaged 26% lower ROI (see Figure 21). Likewise, while male audiences averaged 9% lower CPCs than female audiences for the first three quarters of 2013, male audiences averaged 28% lower RPCs (see Figure 22). A similar trend is apparent […]

The Shift to News Feed – Retail Benchmark Report, Part III

The fraction of retail Facebook ad spend on desktop delivered to News Feed has increased steadily from Q1 to Q3, growing from averaging 35% to 74% of spend (see Figure 14). Most recently in September, News Feed averaged 79% of spend on desktop while right-hand side (RHS) averaged 21%. Engagement rates for retailer ads in News Feed on desktop and mobile generated on average 26.4 times higher CTRs than RHS in the first three quarters of 2013 (see Figure 15). […]