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Tag : retail

The Ghost of Holiday Shopping Past: How 2013 Will Impact Online Advertising in 2014

With the back to school shopping frenzy in our rearview mirrors, it’s time to focus on eCommerce’s most wonderful time of the year: the 26 days between Black Friday and Christmas. October may seem too early to plan out holiday campaigns, but in reality, you have less than 8 weeks to put together and test images, copy, calls to action, landing pages and targeting groups — not to mention analyze what worked best last year. Speaking of which — here’s […]

4 Ways App Developers Can Market for Mobile

A new mobile game hitting the app store can be like a pop singer landing a single on the Billboard 100; you have to start high and hype it quickly, or risk getting buried by the next big hit. In the app game industry, the general rule of thumb for launch marketing is a 15-day window; essentially, if you aren’t carried by word of mouth and advertising within that timeframe, you are out of luck. With time spent in apps […]

8 Ways to Reach Moms & Millennials: Back to School Edition

The back to school season has become the second biggest revenue generator for retail companies, and eCommerce companies are steadily grabbing a bigger slice of the pie. AOL’s 2014 Back to School Season Preview reveals that 68% of consumers aged 18-34 plan to purchase more items from their back to school shopping lists online this year. The growing trend of omnichannel retailing means that eCommerce companies are competing in the same arena as department stores, who often have bigger budgets […]

4 Takeaways on Retail’s Digital Future from Marketing Executives at Williams-Sonoma, Sephora, Gilt.com & Macy’s

Gone are the days when a mobile strategy was far down on the priority list—a “nice-to-have” bonus for retailers. With a mobile audience of 874 million potential customers, leaders in the ecommerce space are making serious investments to maximize the new opportunities created by the technology we carry with us everywhere we go. In fact, 53% of retail marketers position mobile as their number one strategic priority, according to a Shop.org report. eMarketer recently interviewed top marketing executives from Williams-Sonoma, Sephora, […]

Retail-Facebook-Advertising-Trends

Q4 Global Retail Facebook Advertising Trends

Online retail sales reached a record $46.5 billion during the 2013 holiday shopping season, a 10% increase from 2012. With Facebook cited as the leading social network for driving social traffic to retail websites (roughly 60%), it’s not surprising that advertisers across both desktop and mobile turned to Facebook in Q4 to take advantage of its massive reach of over 1 billion, extensive engagement opportunities and targeting parameters. Facebook advertising has significantly evolved in 2013, offering retailers a breadth of […]