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Tag : retail

Ecommerce Sales Top $2B; Shopping Trends Indicate Strong December

Thanks to the post-Thanksgiving tradition of deep discounts and sales, all eyes have been on shoppers this past week. As reports of disappointing brick and mortar sales from Black Friday weekend rolled in, Cyber Monday customers filled their online carts with holiday gifts — to the tune of $2.04 billion, according to comScore. This figure represents a 17% increase from the same day last year, and is a clear indicator that customers are getting comfortable with digital purchases. In preparation […]

Purchase Rates Increase 42% for Ecommerce Companies on Facebook This Black Friday

Last week, the hopes of many brick and mortar retailers hung on Black Friday — a time for consumers to shake off their turkey stupors and rush into stores for limited-time deals. While Cyber Monday is the designated day for online shopping, we’ve seen more and more shoppers looking online to shop on Black Friday to escape the crowds. In fact, as you can see from the graph below, 2013′s peak purchase rates from ads on Facebook® occurred before and […]

The Ghost of Holiday Shopping Past: How 2013 Will Impact Online Advertising in 2014

With the back to school shopping frenzy in our rearview mirrors, it’s time to focus on eCommerce’s most wonderful time of the year: the 26 days between Black Friday and Christmas. October may seem too early to plan out holiday campaigns, but in reality, you have less than 8 weeks to put together and test images, copy, calls to action, landing pages and targeting groups — not to mention analyze what worked best last year. Speaking of which — here’s […]

4 Ways App Developers Can Market for Mobile

A new mobile game hitting the app store can be like a pop singer landing a single on the Billboard 100; you have to start high and hype it quickly, or risk getting buried by the next big hit. In the app game industry, the general rule of thumb for launch marketing is a 15-day window; essentially, if you aren’t carried by word of mouth and advertising within that timeframe, you are out of luck. With time spent in apps […]

8 Ways to Reach Moms & Millennials: Back to School Edition

The back to school season has become the second biggest revenue generator for retail companies, and eCommerce companies are steadily grabbing a bigger slice of the pie. AOL’s 2014 Back to School Season Preview reveals that 68% of consumers aged 18-34 plan to purchase more items from their back to school shopping lists online this year. The growing trend of omnichannel retailing means that eCommerce companies are competing in the same arena as department stores, who often have bigger budgets […]