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Tag : retail

Facebook Link Ads: Creative Best Practices for Every Ecommerce Marketer

As Facebook continues to create and retool a wide array of direct response ad products, ecommerce advertisers are better equipped to provide customers with the offers that are most valuable to them, in a way that encourages near-instant gratification. Nanigans ecommerce advertisers have had a great deal of success using link-based Unpublished Page Posts (UPP) in particular. Of course, not all campaigns are created equal. There are a number of considerations on the creative side that help improve the performance […]

Large-Scale Online Retail: What Does It Take To Succeed?

At Nanigans we believe that it’s better to specialize what our software can do and who we choose to work with, rather than try to be a one-size-fits all advertising solution. Over the past five years we have been laser focused on building the best campaign management and optimization platform a large-scale direct response digital advertiser could ask for. Along the way we have learned what core qualities make our online retail customers truly successful – and we thought we […]

Nanigans Badged Ad Technology and Facebook Exchange (FBX) in Facebook Marketing Partner Program

Facebook® has relaunched its Preferred Marketing Developer program as the Facebook Marketing Partner program, all in an effort to provide marketers greater clarity on the best partners to meet their business needs. The Facebook Marketing Partner program is structured around partner specialties, industry expertise, and geographic reach. These specialties—ranging from ad technology to small business solutions—give companies a better sense of their best partners right from the start. Nanigans first aligned with Facebook in 2010 as an early Facebook Ads […]

APAC: Untapped Opportunity for Digital Marketers

It’s no surprise that digital ad spend is on the rise globally, but did you know that real-time bidding (RTB) is the fastest growing segment of display worldwide? As we discuss in our latest white paper, IDC projects that over 40% of digital ad inventory will be sold and purchased through RTB by 2017, with Asia Pacific (APAC) leading the pack. Since APAC can represent 40+ countries depending on who you’re asking, we’ll narrow this conversation to two major opportunities […]

Ecommerce Sales Top $2B; Shopping Trends Indicate Strong December

Thanks to the post-Thanksgiving tradition of deep discounts and sales, all eyes have been on shoppers this past week. As reports of disappointing brick and mortar sales from Black Friday weekend rolled in, Cyber Monday customers filled their online carts with holiday gifts — to the tune of $2.04 billion, according to comScore. This figure represents a 17% increase from the same day last year, and is a clear indicator that customers are getting comfortable with digital purchases. In preparation […]