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Tag : retail

Nested Lookalike Audiences: How To Avoid Two Major Digital Advertising Pitfalls

A few months ago, we posted about the powerful effects of pairing Facebook’s Custom Audiences (people who have expressed interest in your brand) with Lookalike Audiences (people who behave similarly to the aforementioned cohort). Our direct response customers are seeing a lot of success with this combination, and it comes highly recommended as a best practice from our account managers. However, there is one major caveat to the approach that all digital marketers should be aware of: Cannibalization. Say you’re […]

How Online Retailers Can Avoid Mobile Shopping Cart Abandonment

You select an eye-catching image. You pair it with some great copy. You match your ad to a worthy mobile audience. You deploy the campaign. You get a lot of clicks, but your conversion rate is low. Puzzled? You’re not alone. According to MarketLive’s latest Performance Index, mobile phone ecommerce traffic surged 269% in Q1 2015, but 90% of smartphone carts were abandoned. How can online marketers avoid the curse of cart abandonment? We’ve gathered a few stats from UPS’s […]

How Online Retailers Are Getting Creative With Facebook Carousel Link Ads

It’s an exciting time to be in digital. Never before has there been such a wide array of social media ad units at a performance marketer’s disposal, and it seems as though every month we see a fresh addition to Facebook, Twitter, Instagram or Pinterest. Lately, social media networks have been stepping up their direct response game, and online advertisers are taking notice. Between  Q1 and Q2 of this year, we’ve observed a 60% increase in Carousel Link Ad spend […]

3 Ecommerce Takeaways From eMarketer’s Apparel Retailers Trends Report

The latest fashion trends aren’t the only trends on apparel retailers’ minds. Purchasing habits are changing as consumers increasingly use digital platforms to discover, research and order products. Data from market research firm The NPD Group indicates that online sales have grown to account for 19% of industry dollars, while in-store sales have declined by 2%. Does this mean that ecommerce will eventually lead to the demise of in-store shopping? Not exactly. As eMarketer explains in its latest report, Apparel […]

Facebook Link Ads: Creative Best Practices for Every Ecommerce Marketer

As Facebook continues to create and retool a wide array of direct response ad products, ecommerce advertisers are better equipped to provide customers with the offers that are most valuable to them, in a way that encourages near-instant gratification. Nanigans ecommerce advertisers have had a great deal of success using link-based Unpublished Page Posts (UPP) in particular. Of course, not all campaigns are created equal. There are a number of considerations on the creative side that help improve the performance […]