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Tag : retail

Nanigans Badged Ad Technology and Facebook Exchange (FBX) in Facebook Marketing Partner Program

Facebook® has relaunched its Preferred Marketing Developer program as the Facebook Marketing Partner program, all in an effort to provide marketers greater clarity on the best partners to meet their business needs. The Facebook Marketing Partner program is structured around partner specialties, industry expertise, and geographic reach. These specialties—ranging from ad technology to small business solutions—give companies a better sense of their best partners right from the start. Nanigans first aligned with Facebook in 2010 as an early Facebook Ads […]

APAC: Untapped Opportunity for Digital Marketers

It’s no surprise that digital ad spend is on the rise globally, but did you know that real-time bidding (RTB) is the fastest growing segment of display worldwide? As we discuss in our latest white paper, IDC projects that over 40% of digital ad inventory will be sold and purchased through RTB by 2017, with Asia Pacific (APAC) leading the pack. Since APAC can represent 40+ countries depending on who you’re asking, we’ll narrow this conversation to two major opportunities […]

Ecommerce Sales Top $2B; Shopping Trends Indicate Strong December

Thanks to the post-Thanksgiving tradition of deep discounts and sales, all eyes have been on shoppers this past week. As reports of disappointing brick and mortar sales from Black Friday weekend rolled in, Cyber Monday customers filled their online carts with holiday gifts — to the tune of $2.04 billion, according to comScore. This figure represents a 17% increase from the same day last year, and is a clear indicator that customers are getting comfortable with digital purchases. In preparation […]

Purchase Rates Increase 42% for Ecommerce Companies on Facebook This Black Friday

Last week, the hopes of many brick and mortar retailers hung on Black Friday — a time for consumers to shake off their turkey stupors and rush into stores for limited-time deals. While Cyber Monday is the designated day for online shopping, we’ve seen more and more shoppers looking online to shop on Black Friday to escape the crowds. In fact, as you can see from the graph below, 2013′s peak purchase rates from ads on Facebook® occurred before and […]

The Ghost of Holiday Shopping Past: How 2013 Will Impact Online Advertising in 2014

With the back to school shopping frenzy in our rearview mirrors, it’s time to focus on eCommerce’s most wonderful time of the year: the 26 days between Black Friday and Christmas. October may seem too early to plan out holiday campaigns, but in reality, you have less than 8 weeks to put together and test images, copy, calls to action, landing pages and targeting groups — not to mention analyze what worked best last year. Speaking of which — here’s […]