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The Procrastinator’s Resource Guide To Holiday Season Social Advertising

If you don’t have your holiday advertising campaigns in place yet, it’s not too late to start planning — and there’s plenty of reason to take action. Clearly, ecommerce marketers can’t afford to miss out on the holiday shopping season this year. To help you jump-start your last-minute campaigns, use the free resources below. The Holiday Advertising Numbers You Need To Succeed The Q4 retail advertising scene is entirely different from previous quarters. While this highly competitive time of year […]

A Step in the Right Direction: M. Gemi Scales Cost-Efficient Customer Acquisition on Instagram [Case Study]

Not bound by convention and uncompromising on quality, M. Gemi stands for accessible Italian craftsmanship. The brand is obsessed with making handcrafted shoes and delivering them directly to clients at uncommon prices. Stepping on a New Platform M. Gemi wanted to expand its advertising efforts by retargeting people on Instagram who have interacted with its Facebook ads. It aimed to increase brand awareness and drive online purchases for both its women’s and men’s product lines. M. Gemi had found success with Facebook advertising, but […]

http://www.nanigans.com/resource/fb/ecomm/2016-holiday-ecommerce-facebook-advertising-report

2016 Holiday Ecommerce Facebook Advertising Preview [SlideShare]

What does this holiday season hold for retail advertisers? If Q4 2016 is anything like last year, it will be a profitable quarter for businesses — with record-breaking sales potential for forward-thinking Facebook advertisers. To help ecommerce advertisers capture high-value customers during the most competitive time of year, we’re sharing the purchase and ROAS trends that Nanigans advertisers experienced last holiday season, as well as takeaways to apply in Q4 2016. 2016 Holiday Ecommerce Facebook Advertising Preview from Nanigans Check Out […]

Ecommerce Holiday Advertising on Instagram: How to Maximize The Shopping Season

Last holiday season, a number of Nanigans ecommerce customers were actively managing Instagram campaigns following the company’s API launch in August. These early adopters of Instagram ads saw substantial performance gains once the 2015 holiday shopping season began in earnest. The Opportunity For Increased Retail Advertising Revenue Nanigans’ top 5 highest spending ecommerce advertisers between September and December 2015 experienced the following average changes between September/October vs. November/December, weighted based on advertiser-specific Instagram spend over the study period. Particularly for […]

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Life After Facebook Exchange: Migrating To Dynamic Ads

Advertisers currently using Facebook Exchange (FBX) will need to find an alternative come November 1st. That’s when Facebook will be shutting down the desktop retargeting tool in order to shift focus to its mobile-first advertising products. If FBX is currently incorporated into your advertising campaign strategy, there’s no need to panic. Here’s why Dynamic Ads are a worthy replacement: What Are Dynamic Ads? Dynamic Ads are a scalable retargeting solution from Facebook and Instagram. With Dynamic Ads, you can automatically show customized […]