Tag : retail

Ecommerce Holiday Advertising on Instagram: How to Maximize The Shopping Season

Last holiday season, a number of Nanigans ecommerce customers were actively managing Instagram campaigns following the company’s API launch in August. These early adopters of Instagram ads saw substantial performance gains once the 2015 holiday shopping season began in earnest. The Opportunity For Increased Retail Advertising Revenue Nanigans’ top 5 highest spending ecommerce advertisers between September and December 2015 experienced the following average changes between September/October vs. November/December, weighted based on advertiser-specific Instagram spend over the study period. Particularly for […]

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Life After Facebook Exchange: Migrating To Dynamic Ads

Advertisers currently using Facebook Exchange (FBX) will need to find an alternative come November 1st. That’s when Facebook will be shutting down the desktop retargeting tool in order to shift focus to its mobile-first advertising products. If FBX is currently incorporated into your advertising campaign strategy, there’s no need to panic. Here’s why Dynamic Ads are a worthy replacement: What Are Dynamic Ads? Dynamic Ads are a scalable retargeting solution from Facebook and Instagram. With Dynamic Ads, you can automatically show customized […]

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Why So Many Retail Advertisers Are Leaving Revenue On The Table

Digital marketing managers who specialize in retail have a tall order – not only to grow revenue through user acquisition, but also drive repeat purchases from current customers. This can be a difficult task to accomplish, for several reasons: 1. Top of the Funnel Focus The retail industry has traditionally focused on branding metrics like impressions and clicks, rather than downstream actions like signups and add to carts, which provide more valuable opportunities for revenue. Further down the line, not tracking […]

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How Successful Retailers Are Taking Digital Advertising To The Next Level

For retailers, the customer journey is no longer confined to browsing behavior and purchases that occur inside brick-and-mortar locations. Real-time actions that take place in the digital world matter more and more, and retail advertisers who don’t factor this evolution into campaigns will find it difficult to drive and scale high-value customer acquisition. How are modern retail marketers driving revenue and lifetime value (LTV) through online advertising? Here are three ways: Boosting Return On Ad Spend By Measuring The Full […]

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3 Ways Nanigans Helps Retail Advertisers Drive More Mobile Purchases

Retailers can’t afford to ignore mobile shoppers. According to eMarketer, more than half of digital buyers in the US will use a smartphone to complete a purchase in 2017. To reach an increasingly mobile audience of customers, retail marketers need sophisticated advertising software that: Enables efficient acquisition and retention of high-value customers Provides complete sales funnel transparency, and Makes it easy to scale success. Here’s how Nanigans software can help retail advertisers grow revenue by driving new and repeat purchases from […]