Tag : retailers


Q4 Global Retail Facebook Advertising Trends

Online retail sales reached a record $46.5 billion during the 2013 holiday shopping season, a 10% increase from 2012. With Facebook cited as the leading social network for driving social traffic to retail websites (roughly 60%), it’s not surprising that advertisers across both desktop and mobile turned to Facebook in Q4 to take advantage of its massive reach of over 1 billion, extensive engagement opportunities and targeting parameters. Facebook advertising has significantly evolved in 2013, offering retailers a breadth of […]

2013 Facebook Benchmark Report: Be Wary of Proxy Metrics

This article was originally published in Facebook PPC. Nanigans released its first benchmark report last week, reviewing the last 12 months of performance marketing activity specifically within the retail vertical on Facebook.  The benchmark report, which included over 100 advertisers, highlighted some key takeaways for advertisers, including: 152% average ROI 3.75x CTR increase 37% increase in CPMs 74% of desktop spend is delivered in the News Feed While all of these metrics are “interesting,” and it’s encouraging to see the […]

Why Retailers Are Investing In Facebook For The Holidays

For many retailers, the holiday season is the most important time of the year.  Retailers are gearing up for a busy holiday shopping season, with analysts predicting another year of sizeable growth for online sales in 2013.  eMarketer estimates that online retail sales will grow by 15.1% year over year in November and December, reaching 68.1 billion in the United States alone.  Mobile is also expected to play an important role with its share of U.S. retail ecommerce sales expected […]


Retailer Achieves 348% ROI with Revenue Optimization [Case Study]

A leading retailer recently ran a customer acquisition campaign which significantly increased incremental sales by leveraging Facebook Page Post ads in the News Feed and Nanigans’ optimization algorithms. The results highlight how critical revenue-based optimization is when running a Facebook performance advertising campaign The retailer’s Facebook advertising campaign delivered 6x more in sales revenue when optimized for revenue rather than CPA-based bidding.  Goal The retailer’s goal was to find and acquire customers on Facebook to drive incremental sales during the […]

How Facebook Page Post Ads in the News Feed Drive Purchases & ROI [Study]

In the past month Nanigans conducted a study to understand how Facebook page post ads in the News Feed drive purchase revenue and ultimately ROI for retailers. The first company able to measure post-click engagement from page post ads in the News Feed, Nanigans’ ROI measurement, prediction and optimization technology was leveraged for this study. Results are based on over 975 million ad impressions delivered across multiple retailers in December 2012 and January 2013. Page Post Ads vs. Marketplace Ads […]