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Tag : Retargeting

Game Over: How To Avoid Mobile App Churn

User acquisition is often the primary focus for app developers, who are constantly bidding against hundreds of other gaming companies with the same goal: to reach users with a demonstrated interest in mobile games that are most likely to make in-app purchases. Given this intense competition for a very specific kind of customer, it’s surprising that many social media campaigns aren’t optimized toward yield or revenue. More frequently, app developers target towards Cost Per Install (CPI) and then lower their […]

How To: Optimize Revenue For Mobile App Install Ads

Not all users are worth the same, so why pay the same price for someone who spends nothing in your app vs. someone who may spend hundreds? It may seem counter intuitive, but being willing to spend more to get high-value customers can be the easiest way to boost game advertising revenue. If you don’t care what you have to pay as long as it’s backing out (read: if you know a certain type of gamer is worth X amount […]

Size Does Matter: Gaming Creative Best Practices For Mobile and Desktop

Treating all ad units, regardless of device or location, as one size fits all is a rookie mistake that a surprisingly large amount of online advertisers make. Maximizing available space is a skill that can be difficult to master, but the end result — increased installs — is well worth the effort. Whether you’re marketing slots, a turn-based role playing game or trivia app, an ad’s performance rests on how well the creative compels clicks. Below are some standard ad […]

3 Ways Marketers Are Tying Email to Paid Advertising

Paid advertising doesn’t exist inside a vacuum; often, it’s part of a wider range of marketing initiatives that are earned and owned. We’ve found that tying social media campaigns to other forms of customer communication can have powerful results, not just in customer engagement, but retargeting and user acquisition. One of the most powerful owned channels is email. Marketers consistently rate it highly in surveys for its effectiveness and low level of difficulty to execute. If you haven’t considered linking […]

Mobile Gaming After the Holidays: New Devices, New App Downloads

Smartphones were a popular gift this holiday season, no doubt. Prominent KGI analyst Ming-Chi Kuo forecasts that iPhones sales will have reached 71.5 million in Q4 2014 alone. The iPhone 6 is projected to account for 60% of all iPhone sales, at just over 41 million. Flurry analyzed device activations and app installs during the week leading up to (and including) Christmas 2014. Apple products accounted for 51.3% of mobile devices that were activated, with its big screened iPhone 6 as the frontrunner. […]