Tag : Retargeting

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Driving ROI With Dynamic Ads On Facebook And Instagram [SlideShare]

Dynamic Ads on Facebook and Instagram are a modern marketer’s catalog for the digital age. These versatile ads help businesses capture more revenue by intelligently promoting the most relevant products and services to customers on any device. What do data-driven marketers need to know to get started with Dynamic Ads? Find out by viewing the SlideShare below. The Guide To Driving ROI With Dynamic Ads on Facebook and Instagram from Nanigans Free Guide: Driving ROI with Dynamic Ads Don’t leave […]

The Playbook: An Online Marketer’s Holiday Advertising Checklist

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. The holiday shopping season can be the most prosperous time of year for retailers. However, it’s also one of the most competitive, and advertisers need to employ next-level strategies in order to stay ahead of the pack. In this episode of The […]

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Life After Facebook Exchange: Migrating To Dynamic Ads

Advertisers currently using Facebook Exchange (FBX) will need to find an alternative come November 1st. That’s when Facebook will be shutting down the desktop retargeting tool in order to shift focus to its mobile-first advertising products. If FBX is currently incorporated into your advertising campaign strategy, there’s no need to panic. Here’s why Dynamic Ads are a worthy replacement: What Are Dynamic Ads? Dynamic Ads are a scalable retargeting solution from Facebook and Instagram. With Dynamic Ads, you can automatically show customized […]

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The Language of Retargeting: Personalized & Scalable Social Media Advertising Strategies

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Did a potential customer visit your website and leave before converting? They’re not gone for good! In fact, social sites like Facebook, Instagram and Twitter offer advertisers an easy way to retarget potential customers, lapsed users, and anyone else who may have interacted with your business previously. For inspiration on how to win back business and generate revenue through your […]

The Ecommerce Advertiser’s Guide to Customer Acquisition and Retention on Facebook [eBook]

Facebook advertising has proven to be a tremendous growth driver for ecommerce marketers looking to scale both customer acquisition and retention efforts. And when these parallel goals are combined with Nanigans advertising automation software, greater scale, efficiency, and profit are suddenly within reach. How can you maximize returns through customer acquisition and retention campaigns on Facebook that work together, not against each other? This guide features expert insights on how to best leverage Facebook and Nanigans to find and retain […]