Tag : Retargeting

6 Reasons Why Facebook Marketers Are Flocking to Dynamic Product Ads

We’ve written a lot about some massive shifts in the marketing industry – first, away from traditional print and TV advertising toward programmatic, and second, away from the old agency model toward in-house advertising teams. Another significant shift has been an increasing focus on direct response, where once the majority of digital ad spend was funneled toward branding campaigns. Facebook’s new offering, Dynamic Product Ads, is the latest in a series of offerings from publishers that provide advertisers with powerful […]

5 Simple Ways to Increase Sales and Maximize Revenue with Facebook Dynamic Product Ads

The retargeting market is large — and growing rapidly. In order to keep pace with demand from digital advertisers, Facebook has released Dynamic Product Ads — a new ad unit that automatically promotes relevant products sourced from a brand’s catalog to customers who have shown an interest in them. The diagram below is a simplistic illustration of how the process works: Natural Use Cases for DPAs The potential of Dynamic Product Ads is clear, and there are infinite possibilities to […]

The Essential Guide to Driving ROI with Facebook Dynamic Product Ads [eBook]

As the busiest online shopping season of the year gets closer by the day, are you leaving revenue on the table? All data-driven marketers know that return on investment is everything. And ad campaigns that leverage retargeting to bring shoppers back for more are a proven tactic for getting the most for your money, especially during the holidays. With nearly 1.5 billion monthly active users—and more than 1.3 billion of them on mobile—Facebook is one of the best channels for […]

Give Your Dynamic Product Ads The Competitive Edge With Nanigans Advertising Automation

When it comes to online marketing, user acquisition tends to get the lion’s share of ad spend – but maintaining customer loyalty and sustained purchasing activity is an overlooked objective that can really move the needle on revenue. With Dynamic Product Ads, Facebook’s first API-accessible entry into the retargeting marketplace, advertisers can automatically promote relevant products from their entire catalog across any device. As an added bonus, Nanigans customers have access to best-in-class automation and optimization tools that take DPA […]

Scopely’s Proven Playbook for Unbeatable Mobile Game Advertising

Regardless of team size or genre, most mobile gaming companies will go through the same three stages when launching a title—from burst campaigns to monetization to a focus on user retention. For app developers with in-house advertising teams, hitting targets consistently throughout these three phases depends on access to advertising automation software that is flexible enough to accommodate goal pivots and robust enough to provide the integration necessary for performance analysis and optimization. Since July 2014, touchscreen entertainment brand Scopely […]