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Tag : Retargeting

7 Best Practices For Programmatic Advertising In 2016

How quickly marketers adapt to changes in the digital marketplace can make or break their 2016 programmatic advertising performance. Because a few small tweaks to your strategy can have a big impact on your bottom line, we’ve lined up a series of suggestions on where to focus in the coming year. 1. Focus On Mobile Traditionally used to peruse products before purchasing on desktop, mobile devices are coming into their own as buying tools. According to eMarketer, this year 73.9% […]

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5 Trends Fueling Facebook Advertising In 2016

The world of digital marketing is constantly evolving, and the same holds true for the year ahead. In 2016, several trends are expected to surge in importance, such as video’s increasing popularity, international markets taking center stage and a growing understanding of the value of in-house advertising. These trends will most certainly have an impact on your marketing plans for the upcoming year. So to help you prepare, we’ve composed a two-part list of trends that you need to be […]

Outside The Box Creative Tips & Tricks For Digital Marketers

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Data-driven digital marketing means constantly testing channels, audiences, ad units, creative, and copy to discover which combination attracts the best customers and highest return on investment. But when you finally do find a winning configuration, the challenge doesn’t end there. How can you keep the engagement and conversions going and avoid ad fatigue? By now everyone should know that a […]

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3 Reasons Why Marketers Must Retarget Their Social Ads

If you’re running ads for your business on Facebook or Instagram, retargeting is not optional — it’s a requirement if you want to ensure that you’re delivering your ads to the best possible audiences and capturing revenue growth opportunities before your competition snatches them up. While there are many ways that retargeting can benefit your business, we’ve compiled the following three advantages (and actionable retargeting strategies) that your company can’t afford to ignore. 1. Catch the attention of lapsed or […]

How Dynamic Product Ads Have Transformed Retargeting on Facebook [Study]

Dynamic Product Ads are one of the most advanced retargeting options on Facebook. They enable retailers to promote highly personalized, engaging ads to each individual customer, while intelligently pulling from real-time information on available product inventory, shopper behavior, and more. Since the goal of retargeting is to bring back previous shoppers to drive more purchases or signups (and ultimately more revenue), advertisers are always looking for new opportunities to scale performance. While retargeting Facebook ads using Website Custom Audiences to […]