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Tag : Retargeting

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Incrementality and Optimization: You’re Probably Doing it Wrong

How can you be sure that every dollar you spend on retargeted ads is effectively growing your bottom line? Measuring and optimizing toward incrementality is critical for helping digital advertisers determine the true return from their retargeting ad spend. By measuring the lift in value — like revenue — that ads provide, you can accurately assess and optimize the impact of your retargeting campaigns in order to more strategically scale your ROI. As vital as incrementality is, not all advertisers […]

Incrementality: The Key to Measuring Advertising Effectiveness

Do you know the true value of your retargeting ad campaigns? While focusing on return on ad spend (ROAS) is certainly important, it doesn’t provide marketers with the insight that’s necessary for determining the effectiveness of their retargeting efforts, and the amount of budget they should dedicate to running retargeting campaigns. So how can advertisers know for sure if they’re successfully allocating retargeting ad spend? The answer lies in incrementality. What is incrementality? Incrementality is the measure of the lift […]

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It’s Time for Advertisers to Level Up Their Performance Metrics

It’s no secret that digital advertising has completely changed the game for marketers. While traditional forms of advertising didn’t provide the same insight into campaign impact, the current digital landscape allows marketing teams to report on the actual effects of their advertising in real time. However, this ability has lead many advertisers to get “drunk on data”, leading them to not truly allocate digital ad dollars to deliver the most bottom-line growth for their business. Here’s what advertisers need to […]

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Vital Ecommerce Advertising Strategies for the Back-to-School Shopping Season

The 2017 back-to-school shopping season is slated to be bigger than ever. According to eMarketer, this year’s retail and ecommerce sales will reach an estimated $857.18 billion in just July and August, a 4% increase over last year. eMarketer predicts that this year’s back-to-school shopping season will account for an astonishing 17% of total retail sales for the year. That means online retailers must be prepared with finely-tuned ad campaigns that will catch the attention of parents and students looking to […]

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3 Essential Retargeting Strategies for Driving Sales

This article originally appeared on IBM’s Watson Customer Engagement.   In today’s busy and distracting digital world, retargeting is essential for retailers looking to capture all possible revenue. Retargeting strategies can help retail advertisers reach customers who may have browsed items or added products to their digital shopping cart without purchasing. Retargeting can also be used to drive future sales from customers who have already made a purchase. To effectively harness the power of retargeting to drive sales, make sure you follow […]