Tag : Retargeting

featured image - email social ads ecommerce

Email Marketing and Facebook Advertising: The Unbeatable Ecommerce Power Couple

If you’re not linking your social media advertising with your email marketing efforts, you’re missing out on a powerful opportunity to generate greater ROI. With average revenue per email down nearly 15% and order value down nearly 12% year over year, a cross-channel marketing approach is more important than ever. Here are just a few ways to regain customer reach and increase campaign impact with a dynamic ecommerce strategy. Let Your Email List Guide Your Ad Targeting If a customer […]

A Catalog For The Digital Age: Driving Mobile Purchases With Facebook DPAs

The recent shift from branding dollars to direct response ad spend proves something that performance marketers have known for some time: Return on investment is everything. With Facebook’s Dynamic Product Ads, digital marketers can create a highly personalized catalog for modern-day customers who are frequently on the go — just one more way to boost revenue by increasing relevance. Growing ROI with Dynamic Product Ads and Nanigans As people spend more time using smartphones, the ability for retailers to reach and […]

Target featured image - Retargeting Ad Campaigns

3 Easy Retargeting Tricks That Will Grow Your Advertising Revenue

If you’re not incorporating retargeting capabilities into your Facebook ad campaigns, you’re missing out on a massive opportunity to grow your revenue by reaching and re-engaging consumers that have interacted with your brand. Because Nanigans and Facebook offer a variety of tools that lend themselves to retargeting, like Dynamic Product Ads (DPAs), Facebook Exchange (FBX), and Website Custom Audiences (WCAs), you have plenty of opportunities to include retargeting in your Facebook advertising strategy. To help you get started, we’ve compiled […]

featured image - creative travel dynamic product ads

4 Ways Travel Companies Can Boost Bookings With Dynamic Product Ads

The journey to booking a trip is a long and winding one filled with plenty of planning. Because consumers can spend up to two weeks exploring their options before booking a trip, travel companies have a wide window of opportunity to reach them during this research stage. As 84% of travelers continue to flock to Facebook, Dynamic Product Ads (DPAs) provide travel companies with the perfect opportunity to retarget them with ads that promote destinations or services that they’ve already shown interest in. […]

6 Reasons Why Facebook Marketers Are Flocking to Dynamic Product Ads

We’ve written a lot about some massive shifts in the marketing industry – first, away from traditional print and TV advertising toward programmatic, and second, away from the old agency model toward in-house advertising teams. Another significant shift has been an increasing focus on direct response, where once the majority of digital ad spend was funneled toward branding campaigns. Facebook’s new offering, Dynamic Product Ads, is the latest in a series of offerings from publishers that provide advertisers with powerful […]