Menu

Tag : Retargeting

The Playbook: LTV (A Tale of Two Shoppers)

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. This week, Lauren from New York emailed us with a question – “How do I get my ‘old media’ boss to understand LTV? Can you give me an example?” – and our host Erik Mansur fires back with “A Tale of […]

Featured Image - Dynamic Ads

Dynamic Ads: A Powerful Retargeting Solution For All Industries

Facebook and Instagram’s Dynamic Ads aren’t just for ecommerce companies. Travel, education, finance and other industries can use Dynamic Ads to drive leads, downloads and revenue on websites and apps. This automated approach to retargeting helps advertisers avoid leaving revenue on the table by intelligently promoting the most relevant aspects of their products and services to customers on any device. Learn how you can harness the power of Dynamic Ads to deliver the right ad to the right user at the right […]

APAC Retailer Pomelo Increases Conversions 10X With Facebook’s Dynamic Ads [Case Study]

Pomelo is an online fashion retailer that gives people curated fashion from Tokyo, Hong Kong and Seoul. Based in Bangkok, the company draws inspiration from street style and the catwalk, and targets style-savvy women across the globe. The goal A large proportion of Pomelo’s traffic comes from Facebook. The retailer wanted to convert those leads, boost its return on ad spend and minimize its cost per acquisition by reaching potential and existing customers efficiently. The solution Nanigans’ predictive optimization software helped […]

Trendin Sees Ecommerce ROI Soar 30% Using Nanigans for Facebook Dynamic Ad Retargeting [Case Study]

Thanks to explosive sales growth, Trendin.com has become the largest ecommerce portal of any brick-and- morter retailer in India. As the online arm of Madura Fashion & Lifestyle, the country’s #1 apparel retailer, Trendin is attracting more repeat shoppers than ever before—and retargeted ads on Facebook are a critical part of their winning strategy. Setting the stage for growth During a past “end of season” sale, Trendin’s in-house team used Nanigans advertising automation software to manage Facebook ad campaigns aimed at […]

featured image - Twitter ad targeting

4 Perfectly Targeted Twitter Ads That Digital Marketers Need To See

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. If you want your Twitter ads to be successful, you need to make sure that they’re reaching the right audience. Fortunately, Twitter offers a wide variety of targeting options, from Tailored Audiences to Keywords. There are already many brands on the site who are targeting their Twitter ads in unique and impactful ways to drive website visits, app installs, or purchases. See […]