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Tag : Retargeting

Custom Audiences + Lookalike Audiences: A Social Media Advertiser’s One-Two Punch

This article originally appeared on Social Media Today. Over the past few years, direct response has overtaken branding to become the dominant objective of online advertisers — and the percentage continues to climb. What does this mean for social media marketers in 2015? Now more than ever, the ability to drive user acquisition and boost customer retention is key to business growth — and being able to point to data-supported results is crucial; not just for marketers themselves, but for […]

How Facebook Advertising Will Help Online Retail Hit $2 Trillion in 2017

Bolstered by millennial mania over mobile and the rise of extremely targeted search and social media advertising, online retail has become a booming business that is forecasted by eMarketer to bring in $2 trillion in worldwide sales by 2017. As the ecommerce movement gains steam, brands must differentiate themselves to keep a competitive edge. From brick and mortar/online hybrids to limited time sale memberships, here’s how Facebook advertising is fueling the growth of these new retail players. Pure Play There […]

Game Over: How To Avoid Mobile App Churn

User acquisition is often the primary focus for app developers, who are constantly bidding against hundreds of other gaming companies with the same goal: to reach users with a demonstrated interest in mobile games that are most likely to make in-app purchases. Given this intense competition for a very specific kind of customer, it’s surprising that many social media campaigns aren’t optimized toward yield or revenue. More frequently, app developers target towards Cost Per Install (CPI) and then lower their […]

How To: Optimize Revenue For Mobile App Install Ads

Not all users are worth the same, so why pay the same price for someone who spends nothing in your app vs. someone who may spend hundreds? It may seem counter intuitive, but being willing to spend more to get high-value customers can be the easiest way to boost game advertising revenue. If you don’t care what you have to pay as long as it’s backing out (read: if you know a certain type of gamer is worth X amount […]

Size Does Matter: Gaming Creative Best Practices For Mobile and Desktop

Treating all ad units, regardless of device or location, as one size fits all is a rookie mistake that a surprisingly large amount of online advertisers make. Maximizing available space is a skill that can be difficult to master, but the end result — increased installs — is well worth the effort. Whether you’re marketing slots, a turn-based role playing game or trivia app, an ad’s performance rests on how well the creative compels clicks. Below are some standard ad […]