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Tag : Retargeting

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Vital Ecommerce Advertising Strategies for the Back-to-School Shopping Season

The 2017 back-to-school shopping season is slated to be bigger than ever. According to eMarketer, this year’s retail and ecommerce sales will reach an estimated $857.18 billion in just July and August, a 4% increase over last year. eMarketer predicts that this year’s back-to-school shopping season will account for an astonishing 17% of total retail sales for the year. That means online retailers must be prepared with finely-tuned ad campaigns that will catch the attention of parents and students looking to […]

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3 Essential Retargeting Strategies for Driving Sales

This article originally appeared on IBM’s Watson Customer Engagement.   In today’s busy and distracting digital world, retargeting is essential for retailers looking to capture all possible revenue. Retargeting strategies can help retail advertisers reach customers who may have browsed items or added products to their digital shopping cart without purchasing. Retargeting can also be used to drive future sales from customers who have already made a purchase. To effectively harness the power of retargeting to drive sales, make sure you follow […]

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‘Tis the Season to Retarget: Holiday Advertising Strategies for Retail Marketers

For retailers hoping to capture more revenue this holiday season, retargeting is essential. Q4 is the most competitive time of the year for advertisers, with every retailer trying to reach the large horde of shoppers searching for the perfect holiday gift. Retargeting your ads on social media is a great way to reach these buyers and drive them to make a purchase. Here are a couple retargeting strategies that will ensure a happy and prosperous holiday shopping season, plus tips […]

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Driving ROI With Dynamic Ads On Facebook And Instagram [SlideShare]

Dynamic Ads on Facebook and Instagram are a modern marketer’s catalog for the digital age. These versatile ads help businesses capture more revenue by intelligently promoting the most relevant products and services to customers on any device. What do data-driven marketers need to know to get started with Dynamic Ads? Find out by viewing the SlideShare below. The Guide To Driving ROI With Dynamic Ads on Facebook and Instagram from Nanigans Free Guide: Driving ROI with Dynamic Ads Don’t leave […]

The Playbook: An Online Marketer’s Holiday Advertising Checklist

To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. The holiday shopping season can be the most prosperous time of year for retailers. However, it’s also one of the most competitive, and advertisers need to employ next-level strategies in order to stay ahead of the pack. In this episode of The […]