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Tag : ROAS

Online Advertising Acronyms And Terms Glossary

Looking to learn the language of online advertising? It can be a challenge to master all the specific terms and acronyms that digital marketers use every day. We’ve compiled the following glossary of vital vocabulary and definitions so you can speak the language of digital advertising fluently and confidently. Action rate (AR) –  The probability that a user will take an action from the moment they click (or view) an ad. Also referred to as Conversion Rate. Attribute – Consists […]

The Power of Creative Combinations: An eCommerce Case Study

The transition between one season to the next is a retailer’s time to shine when it comes to eCommerce. The Facebook News Feed and Right Hand Side are valuable real estate to promote new product lines and drive increased traffic to stores as well as virtual shopping carts. In Q4 2013, Nanigans partnered with a leading retailer for a seven-week campaign that achieved a 73X return on ad spend — 20% higher than their target goal — based on view through. […]