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Tag : ROAS

How Hopscotch Profitably Grows Online Sales with Facebook [Success Story]

Hopscotch, the India-based online retailer of baby and kids apparel from more than 3,000 brands, has achieved tremendous growth since its founding in 2011. A critical factor behind their growth is a data-driven and strategic approach to digital advertising, particularly on Facebook. Equipping an in-house marketing team to maximize growth and profitability Since its early days, Hopscotch recognized that Facebook was a powerful channel for customer acquisition and retention. Unlike many online retailers, they decided not to outsource management of […]

Online Jeweler CaratLane Achieves ROI Gold with Nanigans and Facebook Advertising

CaratLane has transformed the growing market for luxury jewelry in India by pioneering an ecommerce strategy built around the modern consumer. Critical to their success has been a central focus on digital advertising—particularly on Facebook. When CaratLane’s in-house marketing team began hitting the limits of what Facebook’s native ad tools could do, they turned to Nanigans to drive higher returns and accelerate growth on a massive scale. Eliminating Obstacles to Growth With only Facebook’s native tools to manage, optimize, and […]

Retargeting management

Incrementality: The Key to Measuring Advertising Effectiveness

Do you know the true value of your retargeting ad campaigns? While focusing on return on ad spend (ROAS) is certainly important, it doesn’t provide marketers with the insight that’s necessary for determining the effectiveness of their retargeting efforts, and the amount of budget they should dedicate to running retargeting campaigns. So how can advertisers know for sure if they’re successfully allocating retargeting ad spend? The answer lies in incrementality. What is incrementality? Incrementality is the measure of the lift […]

Advertisers Are Betting Big on Instagram, and It’s Paying Off [Performance Snapshot Report]

Advertisers are betting big on Instagram thanks to higher ROI at scale. In many ways, Instagram has become an ideal platform for performance marketing. With more than 600 million users, it has enormous global reach. With compelling direct response ad products—from video to carousel ad formats—Instagram offers marketers an unparalled creative canvas to communicate and drive action. And with complete integration with Facebook’s industry-leading audience targeting, Instagram unlocks the ability to reach the right people with the right message at […]

featured image cohort analysis

Cohort Analysis: The Digital Advertiser’s Key to Unlocking Lifetime Value

Advertisers looking for long-term success need to focus on the lifetime value (LTV) that particular campaigns generate — not just days after launch, but over the following weeks and months. To determine which campaign attributes (such as creative, targeting, ad type, geo-location, gender, or interests) are driving the greatest LTV, you need Cohort Analysis. This powerful reporting tool within Nanigans is the key to unlocking campaign optimization over time. What Is Cohort Analysis? Cohorts are groups of people who share […]