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Tag : ROAS

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How Successful Retailers Are Taking Digital Advertising To The Next Level

For retailers, the customer journey is no longer confined to browsing behavior and purchases that occur inside brick-and-mortar locations. Real-time actions that take place in the digital world matter more and more, and retail advertisers who don’t factor this evolution into campaigns will find it difficult to drive and scale high-value customer acquisition. How are modern retail marketers driving revenue and lifetime value (LTV) through online advertising? Here are three ways: Boosting Return On Ad Spend By Measuring The Full […]

APAC Retailer Pomelo Increases Conversions 10X With Facebook’s Dynamic Ads [Case Study]

Pomelo is an online fashion retailer that gives people curated fashion from Tokyo, Hong Kong and Seoul. Based in Bangkok, the company draws inspiration from street style and the catwalk, and targets style-savvy women across the globe. The goal A large proportion of Pomelo’s traffic comes from Facebook. The retailer wanted to convert those leads, boost its return on ad spend and minimize its cost per acquisition by reaching potential and existing customers efficiently. The solution Nanigans’ predictive optimization software helped […]

Advertisers Surpass Return on Ad Spend Goals by 33% Using Nanigans’ Mobile SDK [Study]

Maximizing your first-party data is critical for higher returns on mobile. Data is at the heart of mobile advertising optimization. Without insight into downstream revenue-generating events like in-app purchases, mobile app advertisers may be wasting ad budgets by ignoring the post-install behaviors that actually drive growth for their business. To measure and optimize on in-app events, many advertisers on Facebook employ an external mobile measurement partner (MMP) to close the loop on attribution. However, the vast majority of large-scale advertisers […]

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Facebook’s Lookalike Audiences: The Key To Better ROAS

Wish all your customers behaved like your best customers? Believe it or not, this dream can become a reality thanks to Facebook’s Lookalike targeting capabilities. Here’s all you need to know about Lookalike Audiences on Facebook and Instagram, and how they can help you increase your return on ad spend (ROAS) by delivering your ads to the most qualified audiences. What are Lookalike Audiences? Lookalike Audiences allow you to push your ads to new people who are likely to be […]

Advertisers Are Driving Real Revenue Through Instagram [Case Study]

The Instagram advertising ecosystem may be relatively young compared to that of its parent company Facebook, but it’s already proving to be a highly effective marketing channel. With all the power of Facebook’s audience targeting, combined with direct response ad features like strong call-to-action buttons, Instagram is a promising addition to any performance marketer’s strategy. Across industries, companies leveraging Nanigans advertising automation software are seeing robust returns from their efforts on Instagram. Two early adopters in the retail sector achieved […]