Tag : ROI

5 Simple Ways to Increase Sales and Maximize Revenue with Facebook Dynamic Product Ads

The retargeting market is large — and growing rapidly. In order to keep pace with demand from digital advertisers, Facebook has released Dynamic Product Ads — a new ad unit that automatically promotes relevant products sourced from a brand’s catalog to customers who have shown an interest in them. The diagram below is a simplistic illustration of how the process works: Natural Use Cases for DPAs The potential of Dynamic Product Ads is clear, and there are infinite possibilities to […]

2015 Facebook Advertising Holiday Trend Preview for Ecommerce

For large online retailers, the summer months are less about fun in the sun, and more about planning for the holiday season several months away. The questions ecommerce companies often grapple with in digital advertising relate to everything from budget allocation to campaign creative strategy to targeting mix. To give ecommerce performance marketers more insight into holiday advertising trends, we’ve run a thorough analysis comparing non-holiday and holiday campaign performance on Facebook. Related Posts: Ecommerce Holiday Advertising Trends Preview Nanigans […]

Mobile Gaming Case Study Roundup: Playdemic, Scopely, InnoGames and Kabam

Since 2010, Nanigans has helped mobile gaming companies reach their customer acquisition and monetization goals through robust targeting, automation, reporting, and optimization tools. Along the way we have learned a lot about what metrics app developers care about and what strategies work best for long-term success. In case you’ve missed our most recent case studies, here are some quick takeaways: Playdemic How To Avoid Ad Fatigue With Creative Iteration Ad blindness is an issue that many social media advertisers face. […]

Predictive Lifetime Value: A Game Changer For Mobile App Developers

It takes a lot of time, energy and investment to create compelling virtual worlds that users can get lost in. Naturally, once a mobile app is ready for launch, game developers are anxious to see all the hard work pay off. Obsessively checking install rates and app store rankings is a logical next step – but that kind of laser focus on surface-level metrics can lead to trouble down the road. Yes, it’s important to build a new mobile game’s […]

The Statistics of Automated Stop Loss: Part Two

In part one of this series we introduced a realistic debate between performance marketer Prudence Marshal and her excitable colleague Bob Smith. The debate centered on the appropriate settings of the Stop Loss feature in their ad automation software. To understand the arguments, we conducted some simple statistics experiments and demonstrated the relationship between expected variance in conversion rate data and false alarms, by which the Stop Loss algorithms could end up pausing a perfectly good ad. Why false alarms […]