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Tag : ROI

Predictive Lifetime Value: A Game Changer For Mobile App Developers

It takes a lot of time, energy and investment to create compelling virtual worlds that users can get lost in. Naturally, once a mobile app is ready for launch, game developers are anxious to see all the hard work pay off. Obsessively checking install rates and app store rankings is a logical next step – but that kind of laser focus on surface-level metrics can lead to trouble down the road. Yes, it’s important to build a new mobile game’s […]

The Statistics of Automated Stop Loss: Part Two

In part one of this series we introduced a realistic debate between performance marketer Prudence Marshal and her excitable colleague Bob Smith. The debate centered on the appropriate settings of the Stop Loss feature in their ad automation software. To understand the arguments, we conducted some simple statistics experiments and demonstrated the relationship between expected variance in conversion rate data and false alarms, by which the Stop Loss algorithms could end up pausing a perfectly good ad. Why false alarms […]

3 Ways Facebook Carousel Link Ad Spending is Evolving

Originally called Multi-Product Ads, Carousel Link Ads were recently expanded with some additional functionality designed specifically for direct response-focused advertisers.  This includes better support for mobile app advertisers, and the ability to include deep links within the unit to point users to certain areas of an app or website, post-click. These units have received a lot of attention from clients here at Nanigans, and we’ve observed some notable trends in terms of how advertisers are defining the market. 1. Performance […]

The Statistics of Automated Stop Loss: Part One

In modern advertising automation software, Stop Loss protection is a feature that monitors each individual ad in your campaign, automatically pausing ads that exhibit unacceptable performance. The concept is simple, the benefit is clear. This is a classic example of relying on a computer to do what computers do better than people: apply a logical rule, over and over again, exactly the same way, all day and night, regardless of what’s on TV or whatever your cat Chipper just knocked […]

Custom Audiences + Lookalike Audiences: A Social Media Advertiser’s One-Two Punch

This article originally appeared on Social Media Today. Over the past few years, direct response has overtaken branding to become the dominant objective of online advertisers — and the percentage continues to climb. What does this mean for social media marketers in 2015? Now more than ever, the ability to drive user acquisition and boost customer retention is key to business growth — and being able to point to data-supported results is crucial; not just for marketers themselves, but for […]