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Tag : ROI

Playkot Grows Game Revenue on Facebook with Nanigans Predictive Optimization [Case Study]

After seven years and more than 10 million active players, Playkot has achieved worldwide success as one of Russia’s leading game developers. Games like SuperCity and Warzone are undeniable hits, but there’s still enormous opportunity for continued growth. Playkot’s in-house digital advertising team plays a critical role in taking the company to the next level, driving more revenue at an ever-increasing scale. What’s the strategy behind their success? Increasing revenue at scale Playkot partnered with Nanigans because they saw massive […]

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How to Take Control of Your Twitter Advertising

Twitter is the world’s fastest growing display ad channel, and for companies looking for new ways to grow revenues from digital advertising, the opportunity has never been bigger. To arm the most sophisticated in-house marketing teams with the toolset they need to maximize ROI potential on Twitter, Nanigans has brought our industry-leading advertising automation software to the Twitter ecosystem. Recently, Nanigans was formally recognized as a Twitter Official Partner — a distinction that speaks to the value advertisers can achieve […]

Advertisers Are Driving Real Revenue Through Instagram [Case Study]

The Instagram advertising ecosystem may be relatively young compared to that of its parent company Facebook, but it’s already proving to be a highly effective marketing channel. With all the power of Facebook’s audience targeting, combined with direct response ad features like strong call-to-action buttons, Instagram is a promising addition to any performance marketer’s strategy. Across industries, companies leveraging Nanigans advertising automation software are seeing robust returns from their efforts on Instagram. Two early adopters in the retail sector achieved […]

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5 Digital Marketing Trends Impacting 2016 Facebook and Instagram Advertising

The world of digital advertising moves quickly, and staying on top of trends can be a challenge for even the savviest performance marketers. To help position marketing teams for success, we’ve broken down some key factors that Facebook and Instagram advertisers should incorporate into 2016 planning and budgets. 1. Mobile Continues To Dominate Mobile’s reign is here to stay. In 2016, more than half of Facebook users will access the site solely on mobile devices. While desktop will continue to […]

5 Simple Ways to Increase Sales and Maximize Revenue with Facebook Dynamic Product Ads

The retargeting market is large — and growing rapidly. In order to keep pace with demand from digital advertisers, Facebook has released Dynamic Product Ads — a new ad unit that automatically promotes relevant products sourced from a brand’s catalog to customers who have shown an interest in them. The diagram below is a simplistic illustration of how the process works: Natural Use Cases for DPAs The potential of Dynamic Product Ads is clear, and there are infinite possibilities to […]