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Tag : ROI

4 Facts Facebook Advertisers Need to Know About Relevance Score

Whether it’s a result of marketers going digital- and mobile-first, the push for programmatic, the need to justify ad spend with concrete ROI, or all of the above, “data-driven marketing” has become an online advertising catchphrase. The demand for tracking, understanding and optimizing ad performance has grown exponentially over the past couple years, and so has the demand for timely insight into the marketing approaches that resonate with a target audience and those that don’t. Enter Relevance Score. This software […]

Level Up: The Game Developer’s Guide to Global Advertising [eBook]

Mobile app install ad campaigns are crucial to the success of any new game launch. When approximately two weeks are all that stands between you and App Store oblivion, every minute counts. Need to scale your audience fast and without sacrificing ROI? You’d better go global. Related Posts: Size Does Matter: Gaming Creative Best Practices For Mobile and Desktop 4 Ways App Developers Can Market for Mobile Mobile App User Acquisition: Google Play vs. App Store Game Over: How To […]

Top 5 Ecommerce Case Studies to Supercharge Your Advertising in 2015

In 2014, Nanigans users set high bars for themselves and their in-house advertising campaigns. From improving yield value, to scaling return on ad spend, to boosting new member registrations, our customers set goals reflecting the unique needs of their online businesses. Without our advertising automation platform, these goals would be considered lofty, but by leveraging Nanigans software, our power users achieved — and exceeded — their objectives. By experimenting with targeting, and ultimately optimizing campaigns, in-house advertisers were able to […]

How To: Maximize Your Ad Budget

According to ZenithOptimedia, Internet advertising is likely to account for almost one-quarter of global ad spend by the close of 2014. More likely to raise eyebrows: Zenith forecasts that Internet display spend will hit $74.4 billion, overtaking paid search by the end of 2015. As businesses continue to funnel their budgets into social media channels and mobile ad networks, competition for inventory and high-value customers will only increase. How can you cut through the noise? We’ve rounded up some of […]

From Power Editor to Nanigans: An Ecommerce Case Study

Running social media campaigns in-house allows advertisers to control customer data and gain granular insight into budget investments. Facebook’s Power Editor is an excellent tool for introducing the fundamentals of targeting, getting marketers thinking about creative combinations, and teaching how bid types affect campaign performance. Campaign managers comfortable with the basics of launching and optimizing ads on Facebook may be ready to use a Facebook Marketing Partner like Nanigans. With advanced ad automation software such as Nanigans at their fingertips, […]