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Tag : ROI

Advertisers Are Driving Real Revenue Through Instagram [Case Study]

The Instagram advertising ecosystem may be relatively young compared to that of its parent company Facebook, but it’s already proving to be a highly effective marketing channel. With all the power of Facebook’s audience targeting, combined with direct response ad features like strong call-to-action buttons, Instagram is a promising addition to any performance marketer’s strategy. Across industries, companies leveraging Nanigans advertising automation software are seeing robust returns from their efforts on Instagram. Two early adopters in the retail sector achieved […]

Featured Image - 2016 Facebook Instagram predictions

5 Digital Marketing Trends Impacting 2016 Facebook and Instagram Advertising

The world of digital advertising moves quickly, and staying on top of trends can be a challenge for even the savviest performance marketers. To help position marketing teams for success, we’ve broken down some key factors that Facebook and Instagram advertisers should incorporate into 2016 planning and budgets. 1. Mobile Continues To Dominate Mobile’s reign is here to stay. In 2016, more than half of Facebook users will access the site solely on mobile devices. While desktop will continue to […]

5 Simple Ways to Increase Sales and Maximize Revenue with Facebook Dynamic Product Ads

The retargeting market is large — and growing rapidly. In order to keep pace with demand from digital advertisers, Facebook has released Dynamic Product Ads — a new ad unit that automatically promotes relevant products sourced from a brand’s catalog to customers who have shown an interest in them. The diagram below is a simplistic illustration of how the process works: Natural Use Cases for DPAs The potential of Dynamic Product Ads is clear, and there are infinite possibilities to […]

2015 Facebook Advertising Holiday Trend Preview for Ecommerce

For large online retailers, the summer months are less about fun in the sun, and more about planning for the holiday season several months away. The questions ecommerce companies often grapple with in digital advertising relate to everything from budget allocation to campaign creative strategy to targeting mix. To give ecommerce performance marketers more insight into holiday advertising trends, we’ve run a thorough analysis comparing non-holiday and holiday campaign performance on Facebook. Related Posts: The Data Doesn’t Lie: Men are […]

Mobile Gaming Case Study Roundup: Playdemic, Scopely, InnoGames and Kabam

Since 2010, Nanigans has helped mobile gaming companies reach their customer acquisition and monetization goals through robust targeting, automation, reporting, and optimization tools. Along the way we have learned a lot about what metrics app developers care about and what strategies work best for long-term success. In case you’ve missed our most recent case studies, here are some quick takeaways: Playdemic How To Avoid Ad Fatigue With Creative Iteration Ad blindness is an issue that many social media advertisers face. […]