Tag : ROI

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3 Keys to Improving Advertising ROI at Scale for Financial Services

As with most lead generation marketers, financial services advertisers don’t just need to lower costs; they also need to acquire higher value customers. Here are three steps financial services advertisers can take to establish a stable and sustainable foundation of advertising success, and how Nanigans’ software can help along the way: 1. Convert High-Value Leads Understanding what happens after people click on your ads is vital to determining the success of your campaign. Downstream measurement through Nanigans’ real-time reporting dashboard […]

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3 Ways Financial Services Advertisers Can Measure True Customer Value

When it comes to financial services advertising, all leads are not created equal — and being able to optimize toward high-value customers spells the difference between a campaign that generates revenue and a campaign that breaks the bank. Can you accurately attribute the value your ads are driving at every step of the conversion funnel? Here’s how Nanigans customers are eliminating wasted ad spend and prioritizing high-value customer acquisition: Measuring And Optimizing On Downstream Value Signals Nanigans has plenty of […]

Anatomy of a Growth Marketer: First-Hand Insights from Top Digital Advertisers

Growth hackers, in-house advertisers, customer acquisition pros—whatever you call them, a new breed of digital marketers is disrupting the status quo. When companies equip data-driven, creative, strategic marketing professionals with the right tools and technologies for the job, they can power real revenue growth from within. These in-house growth marketers wear many different hats. They’re methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative […]

How Luxury Brand Reebonz Increased ROI 530% With High Value App Downloads [Case Study]

Reebonz (@ReebonzME) is an online platform for buying and selling a wide range of luxury products and services, including items from the world’s most popular designers. Reebonz partnered with Nanigans (@Nanigans) and used its advertising automation software: designed to empower in-house marketing teams to accelerate the growth and revenue impact of their digital advertising. The opportunity Reebonz was about to move into a new market: the Middle East. It wanted to boost brand awareness amongst women in the region, drive downloads of […]

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How Entertainment Companies Can Take Digital Advertising To The Next Level

Successful entertainment advertising goes beyond just acquiring clicks. From subscription services to ad supported digital content, finding and retaining long-term customers is more important than ever. Yet advertisers that only focus on top funnel objectives like app downloads or free trial signups are leaving revenue on the table. So how can entertainment advertisers build sustainable ad campaigns that drive higher returns at a much greater scale? The answer lies in lifetime value. What Is Lifetime Value? Lifetime value (LTV) is […]