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Tag : RTB

Level Up: The Game Developer’s Guide to Global Advertising [eBook]

Mobile app install ad campaigns are crucial to the success of any new game launch. When approximately two weeks are all that stands between you and App Store oblivion, every minute counts. Need to scale your audience fast and without sacrificing ROI? You’d better go global. Related Posts: Size Does Matter: Gaming Creative Best Practices For Mobile and Desktop 4 Ways App Developers Can Market for Mobile Mobile App User Acquisition: Google Play vs. App Store Game Over: How To […]

Size Does Matter: Gaming Creative Best Practices For Mobile and Desktop

Treating all ad units, regardless of device or location, as one size fits all is a rookie mistake that a surprisingly large amount of online advertisers make. Maximizing available space is a skill that can be difficult to master, but the end result — increased installs — is well worth the effort. Whether you’re marketing slots, a turn-based role playing game or trivia app, an ad’s performance rests on how well the creative compels clicks. Below are some standard ad […]

APAC: Untapped Opportunity for Digital Marketers

It’s no surprise that digital ad spend is on the rise globally, but did you know that real-time bidding (RTB) is the fastest growing segment of display worldwide? As we discuss in our latest white paper, IDC projects that over 40% of digital ad inventory will be sold and purchased through RTB by 2017, with Asia Pacific (APAC) leading the pack. Since APAC can represent 40+ countries depending on who you’re asking, we’ll narrow this conversation to two major opportunities […]

Facebook Mobile and RTB: Creative Best Practices and Ad Specs

Last month we announced our partnership with MoPub, the world’s largest exchange for in-app mobile ad inventory. Mobile is a fast-growing segment of digital advertising, and staying ahead of the curve means continuous innovation — for Nanigans, and for our customers. Expanding our ad automation software beyond Facebook was pretty major news for us, and we’re extremely excited about the opportunity to offer cross-channel access to online inventory via real-time bidding (RTB). A recently released Gartner survey indicates that digital marketing […]

2015: The Year of the In-House Advertiser

As we wrap up and look back at 2014, a few trends stand out: Programmatic media buying Real-time bidding Mobile Why is in-house advertising set to take off? It’s pretty clear that these “trends” aren’t going anywhere — they’re pieces of a movement. We’re in the middle of a massive shift from traditional marketing tactics like print, billboards and TV toward data-driven marketing channels like search and social media, necessitated by customers moving to mobile. Online companies live and die […]