Menu

Tag : RTB

Online Advertising Acronyms And Terms Glossary

Looking to learn the language of online advertising? It can be a challenge to master all the specific terms and acronyms that digital marketers use every day. We’ve compiled the following glossary of vital vocabulary and definitions so you can speak the language of digital advertising fluently and confidently. Action rate (AR) –  The probability that a user will take an action from the moment they click (or view) an ad. Also referred to as Conversion Rate. Attribute – Consists […]

Level Up: The Game Developer’s Guide to Global Advertising [eBook]

Mobile app install ad campaigns are crucial to the success of any new game launch. When approximately two weeks are all that stands between you and App Store oblivion, every minute counts. Need to scale your audience fast and without sacrificing ROI? You’d better go global. Related Posts: Size Does Matter: Gaming Creative Best Practices For Mobile and Desktop Scopely’s Proven Playbook for Unbeatable Mobile Game Advertising 3 Ways The Nanigans SDK Takes Mobile Games To The Next Level Facebook’s […]

Size Does Matter: Gaming Creative Best Practices For Mobile and Desktop

Treating all ad units, regardless of device or location, as one size fits all is a rookie mistake that a surprisingly large amount of online advertisers make. Maximizing available space is a skill that can be difficult to master, but the end result — increased installs — is well worth the effort. Whether you’re marketing slots, a turn-based role playing game or trivia app, an ad’s performance rests on how well the creative compels clicks. Below are some standard ad […]

APAC: Untapped Opportunity for Digital Marketers

It’s no surprise that digital ad spend is on the rise globally, but did you know that real-time bidding (RTB) is the fastest growing segment of display worldwide? As we discuss in our latest white paper, IDC projects that over 40% of digital ad inventory will be sold and purchased through RTB by 2017, with Asia Pacific (APAC) leading the pack. Since APAC can represent 40+ countries depending on who you’re asking, we’ll narrow this conversation to two major opportunities […]

Facebook Mobile and RTB: Creative Best Practices and Ad Specs

Last month we announced our partnership with MoPub, the world’s largest exchange for in-app mobile ad inventory. Mobile is a fast-growing segment of digital advertising, and staying ahead of the curve means continuous innovation — for Nanigans, and for our customers. Expanding our ad automation software beyond Facebook was pretty major news for us, and we’re extremely excited about the opportunity to offer cross-channel access to online inventory via real-time bidding (RTB). A recently released Gartner survey indicates that digital marketing […]