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Tag : SaaS

Anatomy of a Growth Marketer: First-Hand Insights from Top Digital Advertisers

Growth hackers, in-house advertisers, customer acquisition pros—whatever you call them, a new breed of digital marketers is disrupting the status quo. When companies equip data-driven, creative, strategic marketing professionals with the right tools and technologies for the job, they can power real revenue growth from within. These in-house growth marketers wear many different hats. They’re methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative […]

Nanigans Launches Nanigans University to Develop an Army of In-House Advertising Talent

Launch Addresses Increased Demand For In-House Programmatic Media Management From Marketing Executives BOSTON, MASS. – June 21, 2016 – Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has announced the launch of Nanigans University and its accompanying Certification Program. The launch addresses the growing demand for in-house advertising talent and expertise with Nanigans software. The Association of National Advertisers recently released a report citing that 31% of marketing executives have broadened their in-house capabilities to manage […]

Introduce Great Marketers To Nanigans Software And Earn Up To $7K

Do you know a great performance marketer who could benefit from the industry’s best advertising automation software? If so,  you’ll want to learn more about our Referral Marketing Program, where you can earn up to $7,000 when you introduce a qualified performance marketer to us (it’s our thanks to you for making the connection). We’ve made it easy for you to introduce a marketer to the power of Nanigans, and be rewarded along the way: Complete this form to introduce […]

Nanigans Appoints MoPub Founder Jim Payne to Its Board of Directors Amid SaaS Business Growth

December 16, 2015 – BOSTON — Nanigans, Inc., the leading provider of advertising automation software for in-house marketers, has appointed Jim Payne to its Board of Directors. Jim brings deep mobile and digital advertising leadership to the Nanigans Board of Directors. This includes his experience as the founder and former Chief Executive of leading mobile advertising exchange MoPub (acquired by Twitter), as Vice President, Exchange at Twitter, and in prior advertising product leadership roles at AdMob (acquired by Google) and […]

The 5 Most Frequently Searched Queries in Nanigans Software Help Center

The Nanigans help center is a one-stop digital marketing shop, providing customers with on-demand articles and videos covering topics as varied as mobile RTB and data integration. For campaign managers with specific questions, the FAQ section is often a popular destination. Curious about what our most frequently searched questions and features are? Read on. 1. How do I integrate with Nanigans Reporting API? Many customers inquire about how to plug into our reporting API because we offer the ability to […]