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Tag : search

Paid search ads

Are You Overvaluing the Impact of Search Ads?

Marketers have long presumed that paid search ads are one of the most effective forms of digital advertising. What better time to get your brand in front of consumers than the moment they’re searching for a product? Google has claimed that paid search ads increase visitors to your website by 89%. Even if you already have a No. 1 organic search ranking, paid search ads can drive another 50 percent of visitors. But correlation doesn’t prove causation. Runners may be […]

Remarketing strategy

Remarketing on a Fragmented Internet: Channel Isolation Strategy [Ebook]

In a previous blog post, we discussed today’s fragmented internet (i.e. “the three internets”) and the remarketing challenges ecommerce advertisers face in this three-pronged world. This post touches on one of the common strategies for dealing with these challenges: the channel isolation strategy. Related post: Retargeting Management: It’s Time to Change Your Approach This strategy essentially lets the three internets remain fragmented. Search, social and display teams are intentionally kept separate. The search team owns the AdWords account and has […]

Top 5 Advertising Predictions For 2015

Hard as it is to believe, Christmas trees are being glimpsed on curbs, and Easter decorations are making their way to CVS aisles. As we head into another year of customer insights, business intelligence advances and advertising innovation, here’s our top 5 advertising predictions for 2015. 1. In-house moves beyond the innovators Taking online advertising in-house provides an unparalleled glimpse into what drives customer acquisition and re-engagement. In 2014 — a year of heavy digital disruption — agile, innovative businesses […]

Is Social Media Advertising Replacing Search?

This article was originally published on iMedia Connection. Media spend on marketing, particularly online, continues to rise in 2014. As CMOs gain confidence in their ability to generate revenue through digital channels — especially mobile — they will continue to invest time and resources into online methods of driving user acquisition and retention. According to the Chief Marketing Officer Council’s eighth annual “State of Marketing” report, 54% of marketers plan to boost their budgets in 2014, focusing on the following […]

Top Facebook Advertising Reports of 2011

For online marketers, 2011 was the year Facebook advertising became mainstream. Facebook accounted for nearly 1 in 3 online display ads in the United States in the first quarter of 2011. This endowed the social network with the title of largest online display ad publisher — by far exceeding the online display ad shares of traditional leaders like Yahoo!, Microsoft, AOL, Google, Turner, Fox, Glam Media and many others combined. As 2011 ensued and Facebook’s membership steadily climbed to surpass 800 million […]