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Tag : slideshow ads

featured image - holiday season advertising mobile

3 Essential Advertising Strategies for Merry Mobile Holiday Shopping

The 2017 holiday shopping season is expected to be massively mobile. According to Facebook IQ, mobile-first shoppers (people who expect to complete a majority of their holiday purchases on mobile devices) increased last year. This trend shows all signs of continuing during the 2017 season as well. With smartphones and tablets playing such a huge role in holiday shopping, it’s essential that marketers equip their advertising campaigns to reach audiences on mobile devices. Try out the following tips for a […]

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How Gwynnie Bee, Framebridge and Marshalls Drive Sales with Mobile Video Ads

The rising popularity of mobile is on the mind of every marketer. As audiences move to devices like smartphones and tablets, marketing teams are migrating with them. With this shift comes a new set of considerations, such as what sort of ad units and creative are most effectively reaching mobile audiences. According to Facebook’s Chief Operating Officer Sheryl Sandberg, video is key: Many retailers are already successfully driving sales with video ads that are designed with mobile elements in mind. […]

Take Your Video Ads to the Next Level with Insider Strategies from Nanigans

The soaring popularity of social video ads is undeniable. With video ad budgets rising 119% from Q4 2015 to Q4 2016, advertisers in every industry are harnessing the power of video to drive awareness, sales, and leads. Whether you’re just starting to explore the potential of video ads or have already made them a key part of your campaigns, Nanigans offers several capabilities that can give your campaigns an extra ROI boost. Take a look at these three strategies that […]

featured image - Facebook Instagram Slideshow ads

4 Retailers Driving Purchases with Slideshow Ads on Facebook and Instagram

Video advertising is on the rise, and no where is that more apparent than on Facebook and Instagram. According to a recent study of Nanigans users, video ad budgets rose 119% between Q4 2015 and Q4 2016. While video may the hottest trend in social advertising, not every marketing team has the resources on hand to create high-quality video. That’s where slideshow ads come in. This Facebook and Instagram ad unit makes it easy for advertisers to create video ads […]