Menu

Tag : Social Advertising

Has Data-Driven Marketing Buried the Creative Side of Advertising?

“Do more with less” might as well be the mantra for CMOs in 2015. Of course, marketing executives have always been in the hot seat to deliver leads and boost revenue, but an increased focus on data-driven marketing in the workplace means more scrutiny of hard numbers and the bottom line. With all this talk of metrics, what’s happening to the right brain side of advertising? As ad automation technology makes it easier and more efficient to launch and scale […]

Top 5 Advertising Predictions For 2015

Hard as it is to believe, Christmas trees are being glimpsed on curbs, and Easter decorations are making their way to CVS aisles. As we head into another year of customer insights, business intelligence advances and advertising innovation, here’s our top 5 advertising predictions for 2015. 1. In-house moves beyond the innovators Taking online advertising in-house provides an unparalleled glimpse into what drives customer acquisition and re-engagement. In 2014 — a year of heavy digital disruption — agile, innovative businesses […]

3 Ways Marketers Are Tying Email to Paid Advertising

Paid advertising doesn’t exist inside a vacuum; often, it’s part of a wider range of marketing initiatives that are earned and owned. We’ve found that tying social media campaigns to other forms of customer communication can have powerful results, not just in customer engagement, but retargeting and user acquisition. One of the most powerful owned channels is email. Marketers consistently rate it highly in surveys for its effectiveness and low level of difficulty to execute. If you haven’t considered linking […]

How To: Align Your Email and Paid Advertising Campaigns

During the holiday season, eCommerce companies play their best cards to try to stand out from the competition. Over $700 million is on the table, and marketers should have a solid cross-channel strategy in place to get a piece of the pie. Will your ads and emails get lost in the seasonal shuffle, or will they be clicked-through, driving traffic to your website? Email Marketing In order to run effective email campaigns this time of the year, you need to be […]

How To: Maximize Your Ad Budget

According to ZenithOptimedia, Internet advertising is likely to account for almost one-quarter of global ad spend by the close of 2014. More likely to raise eyebrows: Zenith forecasts that Internet display spend will hit $74.4 billion, overtaking paid search by the end of 2015. As businesses continue to funnel their budgets into social media channels and mobile ad networks, competition for inventory and high-value customers will only increase. How can you cut through the noise? We’ve rounded up some of […]