Tag : Social Advertising

Featured image - Millennial Stats Slideshare

Marketing to Millennials: What Digital Advertisers Need To Know [Slideshare]

It’s no secret that the millennial generation rules the Internet. Born between 1980 and the mid-2000s, they’re the first age group to truly come of age in the online era. As a result, millennials live on social platforms like Facebook, Instagram and Twitter. Because they are frequently on social sites and spending time in mobile apps, they’re an ideal audience for ecommerce companies, mobile gaming developers, and other businesses that also exist in a primarily digital world. As you create […]

Digital Advertising 101: First-Party Data Targeting and Beyond

The rise of direct response digital advertising has put a lot of focus on data-driven marketing tools and tactics. What separates a good performance marketer from a great one is not just the ability to match compelling images and copy to the right audience, but the ability to target the right audience in the first place. With ROI on the line, knowing how to reach the customers that will appreciate ads most is key to boosting conversion rates on social […]

Why Social Media Ad Evolution Is A Digital Marketing Revolution

Think social media isn’t a sustainable digital marketing solution? Think again! With 74% of online adults using social networking sites, there are more eyes on social than ever before. Two big names in social media, Facebook and Twitter, have evolved to ensure that advertising on their sites will continue to be a precise and dynamic option for digital marketers. By continually expanding ways that marketers can reach targeted audiences, Facebook and Twitter are solidifying their position as the cornerstones of many […]

Has Data-Driven Marketing Buried the Creative Side of Advertising?

“Do more with less” might as well be the mantra for CMOs in 2015. Of course, marketing executives have always been in the hot seat to deliver leads and boost revenue, but an increased focus on data-driven marketing in the workplace means more scrutiny of hard numbers and the bottom line. With all this talk of metrics, what’s happening to the right brain side of advertising? As ad automation technology makes it easier and more efficient to launch and scale […]

Top 5 Advertising Predictions For 2015

Hard as it is to believe, Christmas trees are being glimpsed on curbs, and Easter decorations are making their way to CVS aisles. As we head into another year of customer insights, business intelligence advances and advertising innovation, here’s our top 5 advertising predictions for 2015. 1. In-house moves beyond the innovators Taking online advertising in-house provides an unparalleled glimpse into what drives customer acquisition and re-engagement. In 2014 — a year of heavy digital disruption — agile, innovative businesses […]