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Tag : Social Media Campaigns

8 Ways to Reach Moms & Millennials: Back to School Edition

The back to school season has become the second biggest revenue generator for retail companies, and eCommerce companies are steadily grabbing a bigger slice of the pie. AOL’s 2014 Back to School Season Preview reveals that 68% of consumers aged 18-34 plan to purchase more items from their back to school shopping lists online this year. The growing trend of omnichannel retailing means that eCommerce companies are competing in the same arena as department stores, who often have bigger budgets […]

Marketing to Moms & Millennials: A Back to School Guide [eBook]

As Labor Day approaches, now is the time to reach last-minute purchasers and deal seekers through refreshed creative and new campaigns.   Related Posts: 8 Ways to Reach Moms & Millennials: Back to School Edition How to Succeed in eCommerce Advertising: 6 Creative Best Practices Fall Advertising Tips for Social Media Marketers Facebook Advertising For Beginners: Best of Bundle

Facebook Simplifies Its Ad Formats. What Marketers Should Do Now

It’s going to be OK, don’t panic. Yes, sponsored stories have been a part of our lives as marketers for quite some time now.  As we’ve come to learn, though, social ad units, especially on Facebook have a shelf life. For sponsored stories that time has come.  Facebook’s announcement about sponsored stories going away may seem like a game changer, but rest assured the friend of a friend targeting you loved about sponsored stories still exists and will be available […]

Nanigans on the Speaking Circuit: Cornell, Social Media Week NYC & More

Recently the team at Nanigans has been on a bit of a speaking circuit, on topics ranging from Facebook advertising and social commerce to more general startup marketing. Here’s a recap: Cornell University Our SVP Product, Rishi Dean, made a guest appearance as professor of digital marketing at Cornell University. As part of his invitation to speak at Cornell, Rishi was asked to create and propose a business case for students to complete. While the full text of that case […]