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Tag : social media marketing

APAC: Untapped Opportunity for Digital Marketers

It’s no surprise that digital ad spend is on the rise globally, but did you know that real-time bidding (RTB) is the fastest growing segment of display worldwide? As we discuss in our latest white paper, IDC projects that over 40% of digital ad inventory will be sold and purchased through RTB by 2017, with Asia Pacific (APAC) leading the pack. Since APAC can represent 40+ countries depending on who you’re asking, we’ll narrow this conversation to two major opportunities […]

in_house_marketing

Social Media Marketing: Why You Should Bring It In-House

This article was originally published in FBPPC. Should you bring your social media marketing in-house?  A growing number of marketers are making the transition from using an external agency for social media marketing to managing it in-house.  GM, among others, recently announced that it is bringing its social media data in-house, signaling that brands are placing a higher value on ownership of their social marketing strategy. There are pros and cons when it comes to working with a professional agency or […]