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Tag : Social Media

Understanding How Millennials Shop Online

Who are Millennials? It’s a question everyone’s asking, especially marketers. Defined simply, Millennials (sometimes referred to as Gen Y) are the first generation to come of age in the new millennium. They were born between 1980-2000 and are currently aged 15-35. At 77 million strong, Millennials account for nearly a third of the US population and in 2013 contributed a whopping $1.3 trillion in annual spending to the economy. As the first generation to have Internet access during their formative years, […]

Millennials love social media.

Social Media ADD: Marketing to Millennials

As I sit here in the Nanigans office (the nicest one I’ve ever been in) and think about how I am going to write this blog post I get distracted. As a 22-year-old college student I am constantly fighting the urge to visit my Facebook page or finally give in to the urge of opening my iPhone, which has been vibrating for the last hour. Lord knows if I open up that thing there is no way I won’t check […]

in_house_marketing

Social Media Marketing: Why You Should Bring It In-House

This article was originally published in FBPPC. Should you bring your social media marketing in-house?  A growing number of marketers are making the transition from using an external agency for social media marketing to managing it in-house.  GM, among others, recently announced that it is bringing its social media data in-house, signaling that brands are placing a higher value on ownership of their social marketing strategy. There are pros and cons when it comes to working with a professional agency or […]

Ad Age Digital Conference 2014

Ad Age’s Digital Conference: CMOs, Content… Catvertising?

Ad Age’s sold-out digital conference is garnering a lot of buzz. Running Tuesday, April 1 and Wednesday, April 2 in NYC, this event features CMOs from top performance marketing verticals like eCommerce, gaming, consumer products and electronics as well as experts on the topics of TV, social media and digital strategy. Notable speakers include EA’s Senior Vice President of Global Consumer Marketing Carolyn Feinstein, and Mark Addicks, CMO of General Mills. To add levity to the proceedings, last night former […]

Super Bowl XLVIII: Who Wins on Facebook?

Super Bowl XLVIII stands to be a promising contest of skill and endurance, as Peyton Manning and the Broncos fight to complete his storybook season against the Seattle Seahawks, which sport the best defense the NFL has to offer. With both teams having their fair share of offensive weapons and injuries, neither team stands to grasp an easy victory. With such a close matchup on the field, we were interested to see how the Broncos and the Seahawks fared against […]