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Tag : Social Media

Nanigans Partners with Lithium to Unite Best-in-Class Solutions for Paid, Earned, and Owned Social Media

Through a new partnership with Lithium, Nanigans is deepening its commitment to arming in-house advertising teams with the most powerful solutions for driving growth with social media. Today’s most successful digital advertisers recognize that social media isn’t just a high-value advertising channel for acquiring new customers and generating sales. Taking a holistic approach, they’re also harnessing the power of social media to engage customers with organic marketing — all designed to foster stronger customer relationships. Lithium Social Media Management is […]

Featured image - China digital advertising

4 Reasons Digital Advertisers Should Be Targeting China

eMarketer predicts big things for digital advertising in China. While the country’s economy is in the midst of a slowdown, China will still experience healthy year-over-year gains because of growing domestic demand for retail, financial services, telecom and other services that naturally contribute to more ad spending. It also doesn’t hurt that China is a major economic force that has helped make Asia-Pacific the home to the majority of the world’s ecommerce market. eMarketer says this especially holds true for […]

Featured image - Millennial Stats Slideshare

Marketing to Millennials: What Digital Advertisers Need To Know [Slideshare]

It’s no secret that the millennial generation rules the Internet. Born between 1980 and the mid-2000s, they’re the first age group to truly come of age in the online era. As a result, millennials live on social platforms like Facebook, Instagram and Twitter. Because they are frequently on social sites and spending time in mobile apps, they’re an ideal audience for ecommerce companies, mobile gaming developers, and other businesses that also exist in a primarily digital world. As you create […]

Global Guide: Facebook Advertising in Europe and the Americas [Infographic]

Facebook’s global presence is predicated on its ability to serve ads to every country it operates in. Of course, the cost and potential reach of an ad can vary wildly from country to country, and from region to region. To provide advertisers and marketers with some guidance regarding this fluid marketplace, Nanigans analyzed Facebook advertiser activity across its entire network, breaking out spend, reach, and ad format data on a country-by-country basis. In the below infographic, we explicitly focus on […]

Nanigans Extends Its Advertising Automation Software to Instagram

BOSTON, MASS. – (BUSINESS WIRE) – Nanigans, Inc., the leading worldwide provider of digital and mobile advertising software and pioneer in advertising automation, is extending its software to Instagram. Nanigans’ mission is to arm marketing teams with the best software for managing digital and mobile advertising campaigns in-house. Its commitment to integrating with Instagram, a community with over 300 million mobile monthly active users worldwide, does exactly that. Instagram mobile ad revenues are expected to grow to more than $2.8 billion in 2017, […]