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Tag : social shopping

2014 Back to School: Mobile, Moms, and $50B in eCommerce

As Christmas marketing gets pushed further into Thanksgiving and Halloween territory, retailers are scrambling to get back to school sales campaigns underway earlier each year. A back to school study run by Nielsen this year found that 18% of respondents had already started shopping in August, vs. 7% at the same time last year. Good news for retailers still waiting to see revenue numbers go up: The majority (75%) of Nielsen study respondents say they will begin their shopping in […]

Gain Facebook Advertising Knowledge, Win An iPad: Nanigans at IRCE 2012

Nanigans is excited to be a featured sponsor and exhibitor at Internet Retailer Conference & Exhibition 2012 (IRCE 2012) next week — the world’s largest e-commerce event! Leading up to the event, we have prepared brief daily emails with exclusive Facebook Advertising data and best practices specifically for e-commerce and retail. By signing up to receive this knowledge, you will be entered for a chance to win the new iPad! There’s more: Each time you refer a friend or colleague to sign up, you’ll enjoy […]

5 Ways Savvy e-Commerce Companies Are Leveraging Facebook Ads

This article was originally published here on Inside Facebook. Following social gaming, e-commerce companies have been early adopters of Facebook advertising. We have had the opportunity to work with innovators in the industry over the last 2 years, including Fab.com, Gilt Groupe and Nordstrom’s HauteLook, helping them hone their Facebook advertising strategies to acquire new customers and deliver positive ROI. In fact, their needs and goals have helped refine our product roadmap. Savvy e-commerce companies are increasingly realizing they can leverage Facebook […]