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5 Steps to an Ad Campaign Optimization Audit

While our accounts here at Nanigans differ in terms of vertical, spend and frequency, a unifying factor between our gaming, eCommerce, travel and pure play clients is their drive to scale and their willingness to invest budget into high-performing audiences. In an ideal world, performance marketers would be able to run a postmortem on every campaign to analyze what didn’t meet expectations in terms of bids, and what audience targeting should be duplicated in the next push, but it’s easy […]