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Tag : Super Bowl

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When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. TV advertising isn’t dead – it’s just evolved into a piece of a multi-channel marketing machine. Advertisers who have mastered the art of televised branding and direct response campaigns on social media are well-positioned against competitors who  haven’t yet adapted to the new customer journey. Joining the Conversation As a real-time social platform for conversation about trending topics, Twitter naturally […]

Super Bowl 50 on Facebook: Mobile and Video Advertising Will Win Big

Advertising during the Super Bowl means a lot more today than simply investing in a TV spot. As more than a hundred million people in the U.S. get set to watch the game on Sunday, research shows that many of those same people will also be simultaneously browsing on their phones, tablets, or laptops. While the widespread reach of a Super Bowl TV ad is a unique opportunity, many of those same advertisers have found pairing the campaign with coordinated […]

A Cheap Date on Facebook—Valentine’s Day Advertising

Last Sunday, the New England Patriots defeated the Seattle Seahawks in Super Bowl XLIX. The Vince Lombardi trophy was not the only thing on the line; legacy brands and competitive new companies paid $4.5 million to NBC for the privilege of reaching a captive, live television audience. These commercials attempted to sell us on luxury cars, macro beer, snacks, glue and insurance. What does this have to do with the most romantic day of the year? Valentine’s Day 2015 – […]

Social Media During the Super Bowl: A Second Screen Playbook

This article originally appeared on Social Media Today. Amidst scandalous accusations of deflated footballs (cleverly dubbed #deflategate on social media), the New England Patriots will soon be bound for Glendale, Arizona to compete against the Seattle Seahawks in Super Bowl XLIX. While football fans gear up for game day, big-name brands are putting down some serious dough. How to spend $4 million in less than a minute The stakes have never been higher for television advertisers hoping to reach a […]

Super Bowl XLVIII: Who Wins on Facebook?

Super Bowl XLVIII stands to be a promising contest of skill and endurance, as Peyton Manning and the Broncos fight to complete his storybook season against the Seattle Seahawks, which sport the best defense the NFL has to offer. With both teams having their fair share of offensive weapons and injuries, neither team stands to grasp an easy victory. With such a close matchup on the field, we were interested to see how the Broncos and the Seahawks fared against […]