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Tag : Super Bowl

Super Bowl XLVIII: Who Wins on Facebook?

Super Bowl XLVIII stands to be a promising contest of skill and endurance, as Peyton Manning and the Broncos fight to complete his storybook season against the Seattle Seahawks, which sport the best defense the NFL has to offer. With both teams having their fair share of offensive weapons and injuries, neither team stands to grasp an easy victory. With such a close matchup on the field, we were interested to see how the Broncos and the Seahawks fared against […]

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Advertisers Tackle the Super Bowl on Facebook

The Super Bowl celebrates the end of the National Football League season and is one of the most important days of the year for advertisers. Over one-third of the entire U.S. population tunes in to watch so it’s not surprising that Fox has sold out of all of its TV Broadcast slots, with advertisers paying $4M for a 30 second spot. This year advertisers are increasingly turning to social media to start their campaigns early and reach viewers who may […]