Tag : Super Bowl

A Cheap Date on Facebook—Valentine’s Day Advertising

Last Sunday, the New England Patriots defeated the Seattle Seahawks in Super Bowl XLIX. The Vince Lombardi trophy was not the only thing on the line; legacy brands and competitive new companies paid $4.5 million to NBC for the privilege of reaching a captive, live television audience. These commercials attempted to sell us on luxury cars, macro beer, snacks, glue and insurance. What does this have to do with the most romantic day of the year? Valentine’s Day 2015 – […]

Social Media During the Super Bowl: A Second Screen Playbook

This article originally appeared on Social Media Today. Amidst scandalous accusations of deflated footballs (cleverly dubbed #deflategate on social media), the New England Patriots will soon be bound for Glendale, Arizona to compete against the Seattle Seahawks in Super Bowl XLIX. While football fans gear up for game day, big-name brands are putting down some serious dough. How to spend $4 million in less than a minute The stakes have never been higher for television advertisers hoping to reach a […]

Super Bowl XLVIII: Who Wins on Facebook?

Super Bowl XLVIII stands to be a promising contest of skill and endurance, as Peyton Manning and the Broncos fight to complete his storybook season against the Seattle Seahawks, which sport the best defense the NFL has to offer. With both teams having their fair share of offensive weapons and injuries, neither team stands to grasp an easy victory. With such a close matchup on the field, we were interested to see how the Broncos and the Seahawks fared against […]


Advertisers Tackle the Super Bowl on Facebook

The Super Bowl celebrates the end of the National Football League season and is one of the most important days of the year for advertisers. Over one-third of the entire U.S. population tunes in to watch so it’s not surprising that Fox has sold out of all of its TV Broadcast slots, with advertisers paying $4M for a 30 second spot. This year advertisers are increasingly turning to social media to start their campaigns early and reach viewers who may […]