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Tag : Television

Twitter Event Targeting: Tap Into What’s Trending

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Twitter’s newsy nature makes it the ultimate hub of real-time buzz. Whether it’s the Olympics, the Oscars, breaking news or the latest music festival, Twitter is the place for discussing events as they happen. With event targeting, Twitter offers advertisers a way to reach the 313 million users who regularly flock to the site to chat about the day’s hottest […]

Featured Image - TV Twitter Ad Overlap

When Twitter And TV Collide: The Secrets Behind Successful Cross-Channel Campaigns

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. TV advertising isn’t dead – it’s just evolved into a piece of a multi-channel marketing machine. Advertisers who have mastered the art of televised branding and direct response campaigns on social media are well-positioned against competitors who  haven’t yet adapted to the new customer journey. Joining the Conversation As a real-time social platform for conversation about trending topics, Twitter naturally […]

Ad Age Digital Conference 2014

Ad Age’s Digital Conference: CMOs, Content… Catvertising?

Ad Age’s sold-out digital conference is garnering a lot of buzz. Running Tuesday, April 1 and Wednesday, April 2 in NYC, this event features CMOs from top performance marketing verticals like eCommerce, gaming, consumer products and electronics as well as experts on the topics of TV, social media and digital strategy. Notable speakers include EA’s Senior Vice President of Global Consumer Marketing Carolyn Feinstein, and Mark Addicks, CMO of General Mills. To add levity to the proceedings, last night former […]

social media tv

Blurred Lines: The Rise of Social Media TV

Talk about blurred lines. In an age where the Oscars can break Twitter, the Venn diagram of social media and television advertising is fast becoming one big circle. The portability of tablets, smartphones and lightweight laptops combined with short viewer attention spans and hashtags built right into primetime shows like Fox’s Glee and NBC’s The Voice has built a fertile ground for marketers to work their magic. The adoption of TV recording technology such as TiVo and DVR (dubbed “time-shifted […]

Facebook + TV: Where Does the Advertising Opportunity Lie?

The television was the first screen to enter living rooms, and then came computers, cell phones and smartphones. The age of TV audiences’ sole focus being on the show in front of them is over; now audiences are using their computers, smartphones and watching TV simultaneously. According to a study reported on by Fast Company, 81% of Americans use their smartphone and TV concurrently; what was the most popular activity for smartphone users while watching TV? Social networking. 44% of […]