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Tag : Television

Ad Age Digital Conference 2014

Ad Age’s Digital Conference: CMOs, Content… Catvertising?

Ad Age’s sold-out digital conference is garnering a lot of buzz. Running Tuesday, April 1 and Wednesday, April 2 in NYC, this event features CMOs from top performance marketing verticals like eCommerce, gaming, consumer products and electronics as well as experts on the topics of TV, social media and digital strategy. Notable speakers include EA’s Senior Vice President of Global Consumer Marketing Carolyn Feinstein, and Mark Addicks, CMO of General Mills. To add levity to the proceedings, last night former […]

social media tv

Blurred Lines: The Rise of Social Media TV

Talk about blurred lines. In an age where the Oscars can break Twitter, the Venn diagram of social media and television advertising is fast becoming one big circle. The portability of tablets, smartphones and lightweight laptops combined with short viewer attention spans and hashtags built right into primetime shows like Fox’s Glee and NBC’s The Voice has built a fertile ground for marketers to work their magic. The adoption of TV recording technology such as TiVo and DVR (dubbed “time-shifted […]

Facebook + TV: Where Does the Advertising Opportunity Lie?

The television was the first screen to enter living rooms, and then came computers, cell phones and smartphones. The age of TV audiences’ sole focus being on the show in front of them is over; now audiences are using their computers, smartphones and watching TV simultaneously. According to a study reported on by Fast Company, 81% of Americans use their smartphone and TV concurrently; what was the most popular activity for smartphone users while watching TV? Social networking. 44% of […]

US Ad Spend per User: Facebook vs. Traditional Media [Chart]

Last week’s post about how social media monetization will drive the digital future made us curious about how Facebook compares to traditional media in terms of ad spend on a per user basis. We pulled and crunched numbers from a variety of sources, and the analysis reveals how underutilized the social network is by advertisers. Business Insider published our analysis yesterday as their Chart of the Day, in an article titled, “The Millions of Ad Spending on Facebook in Context.” Related […]