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Tag : TIL

Twitter Conversation Targeting

TIL: Twitter’s Conversation Targeting

This is the latest post in our “TIL (today I learned)” blog series that puts a spotlight on specific digital advertising technologies and strategies. Today we give you the lowdown on Twitter’s “Conversation Targeting.” So WTF is Conversation Targeting? Twitter’s Conversation Targeting is a set of 10,000 individual conversation topics in six languages and more than 25 different categories that allow marketers to deliver their ads to users who are actively engaged in a relevant topic. Unlike “Keywords”, “Conversations” benefit […]

Facebook's retention optimization

TIL: Facebook’s Retention Optimization

This is the latest post in our “TIL (today I learned)” blog series that puts a spotlight on specific digital advertising technologies and strategies. Today we give you the lowdown on Facebook’s “Retention Optimization.” WTF is Retention Optimization? Retention Optimization is another effective way for mobile app advertisers to use Facebook’s vast data to refine their acquisition strategies. It joins other Facebook ad targeting methodologies App Event Optimization (seeks new installers likely to complete an in-app action — usually a […]

Facebook's Dynamic Language Optimization

TIL: Facebook’s Dynamic Language Optimization

This is the latest post in our new “TIL (today I learned)” blog series that puts a spotlight on specific digital advertising technologies and strategies. Today we give you the lowdown on Facebook’s “Dynamic Language Optimization.” Wait, WTF is Dynamic Language Optimization? Dynamic Language Optimization, referred to as “DLO”, is technology that allows Facebook to deliver personalized ad creative to users based on the language they specify in their Facebook profiles. Advertisers supply Facebook with the requisite creative assets in […]

Minimum ROAS bidding

TIL: Facebook’s Minimum ROAS Bidding

This is the first post in our new “TIL (today I learned)” blog series that puts a spotlight on specific digital advertising technologies and strategies. Today we give you the lowdown on Facebook’s “Minimum ROAS Bidding.” Wait, WTF is Minimum ROAS Bidding? Minimum ROAS Bidding is the next logical progression for Facebook’s objective-based buying strategies. Facebook’s algorithm technology has evolved over the last decade from handling upper funnel metrics such as Installs and Registrations to down-funnel objectives like “In app […]