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Minimum ROAS bidding

TIL: Facebook’s Minimum ROAS Bidding

This is the first post in our new “TIL (today I learned)” blog series that puts a spotlight on specific digital advertising technologies and strategies. Today we give you the lowdown on Facebook’s “Minimum ROAS Bidding.” Wait, WTF is Minimum ROAS Bidding? Minimum ROAS Bidding is the next logical progression for Facebook’s objective-based buying strategies. Facebook’s algorithm technology has evolved over the last decade from handling upper funnel metrics such as Installs and Registrations to down-funnel objectives like “In app […]