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Tag : travel advertising

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Travel Ads That Go the Extra Mile on Facebook, Instagram and Twitter

Ready for your social ad campaigns to take flight? Advertisers working in the travel industry have many creative options to help them increase bookings and sales. Here’s how to craft travel ad creative that will resonate with audiences on Facebook, Instagram and Twitter. Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Hotels.com drives home its deal Ads are more memorable when they’re single-focused. Trying to cram every benefit […]

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Getting Creative With Facebook And Instagram Video Advertising [Webinar]

Video’s rise to dominance comes as no surprise to those keeping an eye on the latest trends in social media and consumer behavior. Major markets like the United States and China are expected to dedicate billions in ad spend for video in the upcoming years. Why? This dynamic format is perfectly suited to capture people’s attention on mobile, tell a quick and compelling message, and inspire viewers to take action. Whether that’s making a purchase from your mobile website or downloading your latest app, video […]

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4 Ways Travel Companies Can Boost Bookings With Dynamic Product Ads

The journey to booking a trip is a long and winding one filled with plenty of planning. Because consumers can spend up to two weeks exploring their options before booking a trip, travel companies have a wide window of opportunity to reach them during this research stage. As 84% of travelers continue to flock to Facebook, Dynamic Product Ads (DPAs) provide travel companies with the perfect opportunity to retarget them with ads that promote destinations or services that they’ve already shown interest in. […]

Takeaways From Travel Weekly’s 2015 Consumer Trends Report

Each year, Travel Weekly explores the shifting tides of the industry in its consumer trends report. The report shares important factors that travel-related companies should be aware of in order use the best possible messaging in order to reach customers. Here are just some of the highlights from that report, and how we recommend optimizing that information to make your advertising as unforgettable as the journeys your customers will take. Making the journey from mobile to desktop Multiple devices come […]