It’s easy for Online Travel Agencies (OTAs) to focus on the major spikes in revenue that they experience over seasonal events like Spring Break and Christmas, but looking solely at peak customer purchasing times may render online travel advertisers short-sighted. Studies researched and led by eMarketer over the past year suggest that there are many investment and ROI opportunities available to companies who zoom out to see the bigger picture. How are trends like mobile usage, local targeting and traveler […]
