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Tag : travel marketing

Online Travel Advertising Ready to Take Off in 2015

It’s easy for Online Travel Agencies (OTAs) to focus on the major spikes in revenue that they experience over seasonal events like Spring Break and Christmas, but looking solely at peak customer purchasing times may render online travel advertisers short-sighted. Studies researched and led by eMarketer over the past year suggest that there are many investment and ROI opportunities available to companies who zoom out to see the bigger picture. How are trends like mobile usage, local targeting and traveler […]

Passport to Profit: The Massive Mobile Opportunity for Travel Marketers

More than pets or even newborn babies, we’re all sharing about one thing on Facebook: travel. As the top industry on the social network, travel represents an enormous opportunity for marketers to capitalize on our collective wanderlust. A Facebook study from November 2013 reveals just how significant of a role travel plays. Just this week Mark Zuckerberg announced that Facebook has 1 billion active monthly users on mobile. Couple this massive audience with PhoCusWright’s projection that mobile will account for 25% […]