Tag : Travel

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4 Travel Social Ad Campaigns That Go The Extra Mile

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.  Social media and travel go hand-in-hand. Whether it’s close friends sharing photos from a recent vacation, or influencers showcasing their journeys around the world, you don’t have to look too far on social channels to spot the jetsetters. Because many people on Facebook, Instagram and Twitter already have travel on the brain, these social media channels are the perfect place […]

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4 Ways Travel Companies Can Boost Bookings With Dynamic Product Ads

The journey to booking a trip is a long and winding one filled with plenty of planning. Because consumers can spend up to two weeks exploring their options before booking a trip, travel companies have a wide window of opportunity to reach them during this research stage. As 84% of travelers continue to flock to Facebook, Dynamic Product Ads (DPAs) provide travel companies with the perfect opportunity to retarget them with ads that promote destinations or services that they’ve already shown interest in. […]

Takeaways From Travel Weekly’s 2015 Consumer Trends Report

Each year, Travel Weekly explores the shifting tides of the industry in its consumer trends report. The report shares important factors that travel-related companies should be aware of in order use the best possible messaging in order to reach customers. Here are just some of the highlights from that report, and how we recommend optimizing that information to make your advertising as unforgettable as the journeys your customers will take. Making the journey from mobile to desktop Multiple devices come […]

Nanigans Badged Ad Technology and Facebook Exchange (FBX) in Facebook Marketing Partner Program

Facebook® has relaunched its Preferred Marketing Developer program as the Facebook Marketing Partner program, all in an effort to provide marketers greater clarity on the best partners to meet their business needs. The Facebook Marketing Partner program is structured around partner specialties, industry expertise, and geographic reach. These specialties—ranging from ad technology to small business solutions—give companies a better sense of their best partners right from the start. Nanigans first aligned with Facebook in 2010 as an early Facebook Ads […]

APAC: Untapped Opportunity for Digital Marketers

It’s no surprise that digital ad spend is on the rise globally, but did you know that real-time bidding (RTB) is the fastest growing segment of display worldwide? As we discuss in our latest white paper, IDC projects that over 40% of digital ad inventory will be sold and purchased through RTB by 2017, with Asia Pacific (APAC) leading the pack. Since APAC can represent 40+ countries depending on who you’re asking, we’ll narrow this conversation to two major opportunities […]